Category: Design

This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann.

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Part OneDesign Principles: Visual Perception And The Principles Of Gestalt

This article is part of a new series about design principles that can serve both as a refresher for seasoned designers and reference for newcomers to the industry. Hopefully, the content covered here isn't too obvious and self-explanatory, but it's always great to have a nice quick refresher every now and again, isn't it? — Ed.

Design Principles: Visual Perception And The Principles Of Gestalt

In 1910, psychologist Max Wertheimer had an insight when he observed a series of lights flashing on and off at a railroad crossing. It was similar to how the lights encircling a movie theater marquee flash on and off.

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Smashing Book #4: Behind The Scenes

If you’re a graphic designer, you will often have to work with off-the-shelf material created by others — for instance, combining ready-to-use fonts with images from a photographer or stock website. Also, you’ll often have to follow the branding already developed by someone else.

Smashing Book #4: Behind The Scenes

It’s OK; it’s a part of the job, and you shouldn’t be bothered by it. But the part of a project that almost every graphic designer likes and is proud of the most is something that you can do from scratch, something that you have control over and can sign off on confidently: illustration.

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Freebie: Roundicons Icon Set (60 Icons, PNG, SVG, EPS, AI)

Everyone loves a good, clean and simple icon set. Today, we're honored to present to you a set of 60 vector round icons which was cleverly designed by the creative trio at Roundicons and released exclusively for Smashing Magazine and its readers. Crafted with great attention to detail, this icon set is extremely easy to use and will most probably be the next ultimate resource for any one of your design projects.

Freebie: Roundicons Icon Set (60 Icons, PNG, SVG, EPS, AI)

This freebie contains 60 icons that can be used for free without any restrictions and serve various design purposes. You can use the icons in your commercial as well as your personal works. Feel free to modify the size, color or shape of the icons. No attribution is required. However, reselling of bundles or individual pictograms is not allowed.

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How I Work: Meetup’s Andres Glusman On The Power Of UX And Lean Startup Methods

Welcome to another interview in the “How I Work” series. These interviews reveal how leading thinkers and creators on the Web design, code and create. The goal is not to get into the nuances of their craft (that information exists elsewhere online), but rather to step back and learn a bit about their habits, philosophies and workflow for producing great work.

How I Work: Meetup's Andres Glusman On The Power Of UX And Lean Startup Methods

This time, we’re speaking with Andres Glusman, of Meetup, a company that uses the efficiency of the Internet to conveniently connect people offline. Andres works as the VP of Strategy, Product and Community in Meetup’s New York City office. In this piece, he shares with us how the company uses User Experience (UX), Lean Startup methods and innovative ways of organizing interdisciplinary teams to fuel the company’s consistent growth.

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Editing Tips For Business Web Content

The Web is awash in content. A recent Moz article reports that 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO.

Editing Tips For Business Web Content

Google has always tried to reward great content with high rankings, but today, thanks to vast improvements in its algorithm, Google is better able to actually do it. Its content quality guidelines are perfectly aligned with what every writer and marketer should aspire to.

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A Little Journey Through (Small And Big) E-Commerce Websites

People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at least once ventured into the realm of online shopping know how time-consuming and unpleasant it can be.

Showcase Of Interesting E-Commerce Websites

The online stores that stand out from the rest are those that go the extra mile for their users. We’ll look here at some small and big e-commerce websites that create pleasant online shopping experiences. We’ll consider the experience from the very start to the very end, right through to the checkout process.

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An E-Commerce Study: Guidelines For Better Navigation And Categories

Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.

An E-Commerce Study: Guidelines For Better Navigation And Categories

The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.

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