Category: Design

This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann.

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A Little Journey Through (Small And Big) E-Commerce Websites

People don’t spend their money online easily. Think about it: If you had to answer a long list of questions or struggle to navigate a website, how much money would you be willing to part with? Online shopping is about convenience and comfort, and those of us who have at least once ventured into the realm of online shopping know how time-consuming and unpleasant it can be.

Showcase Of Interesting E-Commerce Websites

The online stores that stand out from the rest are those that go the extra mile for their users. We’ll look here at some small and big e-commerce websites that create pleasant online shopping experiences. We’ll consider the experience from the very start to the very end, right through to the checkout process.

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An E-Commerce Study: Guidelines For Better Navigation And Categories

Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.

An E-Commerce Study: Guidelines For Better Navigation And Categories

The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.

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Type Makes A Difference: An Exploration Of Type-Focused Websites

In this article, we’ll take you on a thought-provoking journey through carefully selected Web designs. Certainly, these websites have some captivating interactivity; however, the selection of type and the typographic styling and spacing are the reasons why we chose them for this piece.

Type Makes A Difference: An Exploration Of Type-Focused Websites

In the context of typography, considering composition and grid structure is also important. Composition and grid structure are vital factors in effective communication with type.

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Hand-Sketching: Things You Didn’t Know Your Doodles Could Accomplish

Is sketching by hand more than a nostalgic activity? How is paper any different from a screen, especially when hardware is becoming more and more sophisticated? Is improving your hand-sketching skills really worthwhile when high-tech software is advancing every day?

Hand-Sketching: Things You Didn't Know Your Doodles Could Accomplish

Everyone seems to have a strong opinion about hand-sketching these days. Some absolutely hate the thought of putting their ideas to paper because they can’t draw to save their lives. Others couldn’t imagine their creativity surviving without it. Love it or hate it, there’s much more to a sketchbook than old-school charm.

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Powerful Workflow Tips, Tools And Tricks For Web Designers

Designing and developing can be time-consuming, especially when the project involves a new challenge, putting the team or freelancer into unknown territory. Moreover, time is a key factor in productivity. Working efficiently enables us to deliver better value at a competitive price.

Powerful Workflow Tips, Tools And Tricks For Web Designers

However, some steps can be repeated for every project. These are steps we know and should make as quick as possible in order to have more freedom to experiment with new solutions. This article presents a collection of tools, tips and tricks that will make your standard workflow as fast and practical as possible, so that you have more time for the exciting parts of the project.

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Designing The Words: Why Copy Is A Design Issue

The relationship between copy and design has been covered many times on Smashing Magazine. Working in a content-focused industry, we need to keep this issue pretty close to heart; creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention.

Designing The Words: Why Copy Is A Design Issue

Yet much of the discussion so far has concentrated on issues such as microcopy — the small bits of text that instruct the reader on how to interact with the website — and the minutiae of user experience. This stuff is essential, of course, but in this article we’d like to broaden our focus to look at some of the fundamental mistakes behind bad copy.

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How To Create A Water Lily In Illustrator

Water lilies are beautiful flowers and ideal tutorial material. To get to the final result you’ll do a lot of clever actions which mostly involve rotating and duplicating, and there is a lot of room for experimentation as well. For instance, you can try out different ways on how you build up the layers of petals, and play with different shades of pinkish gradients.

How To Create A Water Lily In Illustrator

This tutorial gives you the basic steps I followed, but while I was creating this flower I did actually way more than what I’m writing here. You see, every creation is never straightforward or perfect just right away. It takes some trial and error, because I also needed to find the method that can be most easily explained.

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