Category: Designinformer

Popular tags in this category:

Design Informer Opinion Column Workflow Creativity Inspiration

Meeting Your Client for the First Time

When I first started out as a freelancer and got my first client – the prospect of meeting him was daunting to say the least. Over time, my confidence grew which led me to write a short overview of points related to that first crucial introduction here.

However, meeting a client as I have learned is much more than just remembering to bring a pen and a spare laptop battery! There are many dos, and don'ts as well as pitfalls to avoid.

Read more...

The Basics of Business Card Design

A business card in some cases is the most important marketing piece that a company will have. It has the potential to make or break business deals, and is just as important as the way you present yourself during a first impression. In this post, we will cover some of the basics such as typography, layout, object placement and printing standards when designing a business card.

Before you move too far into a fresh design, printing standards should always be considered. Most printing companies now require files to have appropriate bleeds and margins or your might get an email to upload new files and in some cases, incur extra fees. To correctly set up your design, you need to download or create a template. There are two ways to establish what type of template you are going to use, and that is whether you are going to have image bleed or not. Bleed is the area in which an image runs off the edge of your design. If your image doesn't bleed then your job just got a little easier. Use a 3.5×2 document. If you are using bleeds, then make sure your template is set up with a 1/8" margin outside the printable area. You can download a sample template here.

Read more...

What I Wish Someone Had Told Me About Freelancing

I've been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don't quit your day job until you have a solid plan in place, be prepared to market yourself, get to know your tax laws, etc etc etc. While this is all great advice, there are still some things that I feel people should have told me.

Read more...

Getting Started with Banner Advertisements

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.

Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.

Read more...

What’s Brand?

Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it's definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.

Read more...

The Secret Behind Great Designs: A Young Web Designer’s View

As web designers, we all want to create beautiful websites that get noticed. We want our designs to look great and stand out from among the rest. So how do we get the experience and the skills needed to create amazing designs? In this article, we will let you in on a little secret that can greatly impact your path to becoming a great designer.

Read more...

↑ Back to top