It’s that time of year again: graduation, when students transition away from the classroom to what will hopefully be a long and successful career in their chosen industry. I recently said goodbye to some of my own website design and development students. Instead of teaching lessons in design principles or responsive websites, I spent our final evening together answering their questions. One of those questions was, “What is the best career advice you’ve ever received?”
At the time, I didn’t have an answer. I could think of many instances when someone helped me solve a particularly complex design challenge or a complex CSS issue or helped me navigate a delicate client situation, but I wouldn’t consider those “best career advice” moments. After thinking about it for a week or so, I came up with four pieces of advice that I received early in my career and that were invaluable to me as I was getting started in this industry but that are just as relevant and useful to me today.
As Web designers and developers, we invest a lot of time and effort in nurturing professional relationships, including those with clients, prospective clients, coworkers, peers and others in the industry.
Unfortunately, while many Web professionals work hard to make these work-related relationships as strong as possible, they often neglect their non-professional relationships, including those with family and friends and even with themselves and their own health and well-being.
Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.
In recent decades, the economic base has shifted from production to consumption, from needs to wants, from objective to subjective. We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer.
Having started his career studying under some of the best typographic minds in the world, Khajag Apelian not only is a talented type and graphic designer, unsurprisingly, but also counts Disney as a client, as well as a number of local and not-for-profit organizations throughout the Middle East.
Even more impressive is Khajag’s willingness to take on work that most people would find too challenging. Designing a quality typeface is a daunting task when it’s only in the Latin alphabet. Khajag goes deeper still, having designed a Latin-Armenian dual-script typeface in four weights, named "Arek", as well as an Arabic adaptation of Typotheque’s Fedra Display.
When I gave this talk a title, I called it “A Modern Designer’s Canvas,” because originally I was going to talk about the tools and processes that I use when I’m designing. But being a good designer or developer is about so much more than knowing how to use tools. It’s also about the way we approach what we do and our attitude towards it.
I’m going to talk about four lessons that can help us do what we do better. These have been important to me, especially over the last challenging few years, when how we make websites has changed so much. They’re lessons that I learned a long time ago, at art school:
Arabic calligraphy was originally a tool for communication, but with time, it began to be used in architecture, decoration and coin design. Its evolution into these major roles was a reflection of the early Muslims’ need to avoid, as their beliefs required, figures and pictorials that were used as idols before Islam was established in the Arabian Peninsula.
While the Arabic tribes preferred to memorize texts and poetry, the first Muslims tried to document their holy book (Qur’an Kareem) using the scripts that we’ll look at in this article. In order to understand how these scripts developed into the beautiful and complex shapes we know today, we have to understand the history of Arabic calligraphy.
Type design is equal parts suffering and euphoria. It is a walk along a winding road that goes on for many weeks and months before it’s done. A type design brief is like a charter path: It asks you questions, and the answers will guide you to where you want to be.
It will not make the walk much shorter, but the chances of getting lost will be much lower. Below are six questions that will shape the typeface through its first moments of creation and serve as guiding principles through the various stages of the design.