A lead capture page greatly differs from a traditional web page in a number of ways. Put that lead generating page on mobile and you’ll see those differences expand and even test the limits of what you thought was possible for mobile. Today, we’re going to look at some tips for utilizing those differences to improve how well your lead capture pages convert on mobile.
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As Gen Z gets older, your clients are going to need you to design their websites in a way that appeals to their specific demands. This guide will show you how to do that.
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In this mobile-first world, there is no such thing as designing a website near-perfectly the first time around. While we know that more experiences with websites begin on mobile, converting those users continues to be problematic. With proper A/B testing for mobile-first experiences, however, you can change that outcome for your clients.
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Good performance is critical to delivering a good user experience, and iOS users often have high expectations of their apps. A slow and unresponsive app might make users give up on using your app or, worse, leave a bad rating.
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You’ve proven your expertise in designing mobile-first websites for clients. It might be time you made a move into designing mobile-first marketing campaigns for them as well. This guide explains how to do just that.
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As you work on creating better experiences for your mobile app users, spend some time thinking about the design of your app’s search bar. Things like placement, hint text, and the way search results are displayed contribute to how users engage with search as well as your app as a whole.
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There’s no need to master new design techniques in 2019; most of what was on trend this year is going to stay on trend next year. Instead, think about ways in which you can set a better standard for mobile-first design.
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Ever since Pokémon Go brought augmented reality into consumers’ line of sight, marketers and developers have been looking for a way to hone AR’s power for their own purposes. If there ever was a time to jump on this game-changing bandwagon, it’s now. AR provides spatial and facial mapping technologies that will not only delight your users, but will improve the overall experience of interacting with your app’s brand.
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It’s an exciting time when your mobile app is ready to launch, but be careful. No matter how high you see those app store downloads go, don’t go rushing to celebrate just yet. There’s a more meaningful metric you should be paying attention to in order to determine the success of your app, and that’s the mobile app retention rate.
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The 2017 holiday season proved — once again — that e-commerce has become a major part of consumers’ shopping habits. This guide will take a closer look at the role mobile websites played in sales from that time period and how to use that data to prepare your website for the 2018 holiday season.
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