Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources, including observation of and interviews with users, and analysis of the website’s analytics.
Assembling this information into one place will help you to make effective design decisions and determine key priorities and will strengthen your position when working with stakeholders. The goal is to put the key insights from your research of a website into a single document. The report would consolidate the most important discoveries from a variety of research techniques and would help you to identify trends.
What is "User Experience Design" exactly? Should you not start it unless you are fully dedicated, or should you embrace it in the process as soon as possible? Are all designers also user experience designers, or is it a separate expertise?
The debate is as old as the discipline itself, and while picking up a bucket of popcorn, sitting back and watching the drama is sometimes fun, let’s try to figure out which user experience techniques are useful for startups, in-house teams, big corporations and anyone who wants to improve their website, product or service.
In chess, the psychological dimension that springs from a dialogue between two brains, two ideas, two strategic conceptions that depend on the personality of each chess player has long been somewhat of a romantic mystery. How do Grandmasters think? What strategies do they use?
More often than not, the most successful strategies are rooted in our very own nature. And common to most Grandmasters is that they almost never take the easy way out. A different, better alternative is always available, and they go looking for it. That creativity, that compulsion, that drive to look beyond what comes instinctively is what fuels successful strategies and explains why so few Grandmasters are out there.
Like many great ideas, ours was born of a problem. When I was a graduate student at MIT, I sat next to a classmate who is visually impaired. He would whisper to me to ask the time, even though he wore a watch — which prompted me to wonder how the blind tell time.
I later learned from my classmate that he had a talking watch that announced the time out loud when he pressed a button, but he rarely used it in public because he found it disruptive and embarrassing. After that conversation with my classmate, I went home and Googled "watch for the blind". I couldn’t believe what I saw.
The history of the Internet has been a steady march towards websites that are richer, bigger and more interactive. As websites have become more robust, we — as designers and developers — have often placed the burden on our users to make more decisions, each of which distracts them from their wants and needs.
However, by using a combination of technical solutions and some careful decision-making on our part, we can often remove interface barriers for our users.
Planning user experience (UX) projects is a balancing act of getting the right amount of user input within the constraints of your project. The trick is to work out the best use of your time. How can you get the most UX goodness for your client’s budget? This article explains how to choose the right mix of tools for the task at hand.
The planning phase is all about understanding what you have been asked to do and working out the best combination of activities that will give you the outcome you need, within the time, budgetary and resource constraints of the project.
In one of the first usability tests I ever did, I met a lovely old lady who could not use a mouse. She kept lifting it in the air and pointing at the screen, speaking words of encouragement to the cursor. At the end of the test I got absolutely nothing, but she did think I was a “lovely boy” who should meet her granddaughter.
Very quickly I learned the value of setting very clear criteria for participant recruitment. If you've ever run a usability test before, you'll know that it's not as easy as it looks. Although it's not rocket science, there are some intricacies that can make a big difference.