This category features quality articles on usability, information architecture, interaction design and other user experience (UX) related topics – for digital (Web, mobile, applications, software) and physical products. Through these articles, experts and professionals share with you their valuable ideas, practical tips, useful guidelines, recommended best practices and great case studies. Curated by Chui Chui Tan. Subscribe to the RSS-Feed.
To attract motivated designers and user researchers, keep your eye on the why. What’s the why? It’s the underlying purpose that brings you and your employees together. Why the why? Because if you focus only on what you need, then you run the risk of filtering down merely to an adequate match for the list of skills needed for defined tasks.
However, if you lead with why a candidate would want to work with you each day, then you might just attract the best fit for executing your company’s mission. I’ve written job listings for a half-dozen organizations over the years and for all manner of user experience roles. When I wrote my first job description, I took other listings from my company as a base, looked around for some examples from other companies and ended up with what I see in hindsight as being the usual run-of-the-mill hodgepodge of bullet points.
With this article, we start exploring various industries and study the current state of front-end, UX and performance of relatively complex websites. First up are airline websites. Some sections of the article were written by the editorial team. We'd love to hear your flights booking experience in the comments to this article! — Ed.
From my home in Phoenix, Arizona, the entire world is only a few clicks away. I’ve booked flights to St. Louis, San Francisco, Honolulu, New York, London, Melbourne, Entebbe and beyond. Sometimes I’ll land in one location, travel around and leave from another. Sometimes I’ll switch or cancel a flight, and sometimes the weather does that for me. Regardless, I always get to where I want to go, and fantastic technology is in place to help me every step of the way.
You probably have a great product. You’ve done your usability deeds and you have a few core customers who regularly use your product. However, it just doesn’t stick out from the competition. It has a high bounce rate, only few users return, users abandon your product faster than you would like and, in general, users never get far enough to experience all that your product has to offer.
Building persuasive user experiences is like a relationship and you need to treat it like one. So, what do you want? A one-night stand or a lasting partnership? In fact, there are three common challenges when engaging users with a product.
The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular.
So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard desktop screen, to create an experience optimized for modern large-scale displays.
Kids spend a lot of time online, and their cognitive and physical limitations present many challenges to them when they do so. Pair that with poorly designed content and dark patterns, and you have a bad mix. As designers on the web, we have a responsibility to create things that empower kids and make them smarter, not the opposite.
This article will give you some insights about what kids are like from the psychological point of view, and how this affects the way they use the web. We’ll also cover practical design guidelines to create better web stuff for kids.
I’ve often heard there are four stages along the road to competence: unconscious incompetence, conscious incompetence, conscious competence, and unconscious competence. Most of us begin our careers “unconsciously incompetent,” or unaware of how much we don’t know.
I’ll never forget the first time I moved from unconscious to conscious incompetence. I was working as an office manager at a small software company, and having been impressed by my writing skills, the director of sales and marketing asked me to throw together a press release, welcoming the new CEO.
As UX professionals, we know the value of conducting usability research. But UX research initiatives — even when designed well — are not perfect. A lab study to test a website, for example, would never perfectly capture a user’s actual behavior in the wild. This is because, inevitably, the research protocol itself will influence the findings.
A lab environment can never replicate the natural environment of the participant, and the mere presence of a research facilitator or moderator creates a dimension of artificiality that can thwart the research goals. They must not only facilitate sessions in such a way that the research goals are achieved, but also balance two challenges that are constantly at odds with each other: keeping the participant within the scope of the study, while allowing the participant to be in the driver’s seat in order to make the experience as realistic as possible.
It's always great to have a little toolbox with just the right tools waiting for you when you need them. What if you are about to start working on a new project which should apply the material design language introduced by Google last year? What if you had just a good starter kit with everything you need to dive into the creative process without being distracted by routine tasks?
We're here to have your back — with a little selection of handy goodies, icons, templates and tools to help you get off the ground faster. This post is one of our first shorter "Sideblog" pieces where we highlight some of the more useful and helpful snippets and goodies every now and then. We'd love to hear your feedback in the comments to this post.
We all aim to be as agile as possible in today’s fast-paced web design world, while also remaining thoughtful of the end user and those we work with. After Effects is a great tool that enables us to quickly visualize and test robust animation patterns throughout web design, share those with the development team and clients, and even test variants with users to get quick validation on a design before it goes into production.
Web design transitions and animations, like parallax scrolling, hidden navigation, swiping, pull to refresh, transformations or really any UI transition, are great to prototype in After Effects. In this article, we will be scratching the surface of how to fit After Effects into your UX Workflow, and we’ll share details, advice, experience and links that you could use as influence and thought starters in your next project.
If you’re a UX designer, you’ve probably designed a lot of forms and web (or app) pages in which the user needs to choose between options. And as a designer, you’re likely familiar with best practices for designing forms. Certainly, much has been written and discussed about this topic. So, you probably know all about how best to label and position form fields and so on for optimal usability.
But have you thought about how the design of a form affects the user’s decision-making? Have you ever considered to what extent the design itself affects the choices people make? As always in design, there are a variety of ways to design a form or web page.