Accelerate your organization’s growth and innovation with the power of Rapid Research. From inception to implementation, here is the step-by-step roadmap on how to build the program from scratch and uncover the untapped ROI opportunities waiting to propel your initiatives to new heights.
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Every company and team has to have deep collaboration between engineering and design to get the value out of a design system (and not go nuts). Building design patterns first unblock people to work in parallel, keeps people synced up, and results in reusable modules that speed up your next project.
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This article highlights non-technical skills like curiosity, observation, empathy, advocacy, visual communication, and collaboration that designers routinely use in their process to make a difference through design. AI can be used to augment designers’ workflow instead of replacing people.
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In this article, Nick and Gleb cover the current state of design, answer common questions designers have about AI tools, and share practical tips on how designers can make the most of using AI tools.
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Throughout a customer journey (particularly in B2B), there will be interactions that are primarily between two people rather than a human and an interface. In this article, Paul Boag explains why you cannot improve the user experience without considering the entirety of the UX journey.
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Thousands of companies worldwide are struggling each day to gain more market share and to win over new consumers. To succeed in the modern market, companies need to do more than produce an excellent product or provide reliable service: They need to turn their faithful users into advocates. In this article, Nick Babich will show you how, by discussing who are product advocates, actionable ways to turn your customers into brand advocates, and what to consider when creating a strategy for advocacy.
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Let’s say you want to reach out to a business. What would be the first thing you would do? Probably you would look up their website to search for answers to your questions or simply any contact details you can find. With no doubt, the first impression of any website is now more important than ever. There are more than 1.8 billion websites on the Internet right now, and the number is growing. What makes your website stand out? In order to make sure your website is a success, it’s important to keep the big picture in mind.
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UX researchers can learn a lot from hospital patients through empathetic interviews — but that alone is not enough. Instead, you need to pay particular attention to how your users’ clinical context influences their perceptions, trust, and the care they receive. If you are a UX researcher about to embark on a project with hospitalized patients and you want to avoid missing out on deep concerns and problems of users, then maybe this article can help you strengthen your awareness for particular challenges of clinical UX.
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Have you ever faced challenges when trying to sell Design Discovery to a potential client? As designers, it is important that we are equipped to be able to have conversations with senior stakeholders to be able to sell and justify the importance of the so-called “Design Discovery” within the design process. In this article, Kyle Cassidy takes a deep dive into the importance of research as part of the UX design process and the core purpose of Design Discovery.
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Do sites that explain their ‘concept’ in a simple way have a better shot at mass-appeal with users? Being aware of the importance of ‘high-concept’ allows us — as designers — to really focus on user’s initial impressions. The most successful blockbusters are the ones that have an easy-to-understand concept that can be communicated in a single sentence. Web design should be approached in the same way. In this article, Andy Duke will show you how.
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