Category: UX Design

This category features quality articles on usability, information architecture, interaction design and other user experience (UX) related topics – for digital (Web, mobile, applications, software) and physical products. Through these articles, experts and professionals share with you their valuable ideas, practical tips, useful guidelines, recommended best practices and great case studies. Curated by Chui Chui Tan. Subscribe to the RSS-Feed.

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Improve The User Experience By Tracking Errors

It’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics. However, this data doesn’t show the roadblocks that users typically run into on your website. Tracking and optimizing error messages will help you measurably improve your website’s user experience. We’ll walk through how to add error tracking using Google Analytics, with some code snippets. Then, we’ll assemble the data and analyze it to figure out how to improve your error message drop rates.

Track Errors Google - Cover

The most helpful errors to track are form-field errors and 404 pages. Form-field errors can be captured after the form’s validation has run; this can be client-side or server-side, as long as you can trigger a Google Analytics event when an error message appears to a user. (We’ll be using Google Analytics in this article, but you can apply these concepts to many visitor-tracking tools, such as Omniture and Performable.)

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Conversation Techniques For Designers

Designers are visually literate creatures. We use visuals to express our ideas, whether by building wireframes, sketching interfaces or pushing pixels. As a result, the majority of knowledge captured when we design a product is some form of “corporate memory”: a combination of assets and documentation. This creation of visual artifact is widely regarded as our most effective means of communicating thought through a product. However, creating a product takes more than just documentation, and much of it is communicated not visually, but verbally.

Conversation Techniques Cover

Due to the growing popularity of iterative product development, the spoken word has become an integral part of the design process. The shift in focus from documentation to collaboration has put greater emphasis on communication. Now more than ever, there is a need to articulate a design “voice” during the early stages of conversation about a product, and to maintain it throughout the process — although this is easier said than done.

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Improving The Online Shopping Experience, Part 2: Guiding Customers Through The Buying Process

Part 1 of “Improving the Online Shopping Experience” focused on the upper part of the purchase funnel and on ways to get customers to your website and to find your products. Today, we move down the funnel, looking at ways to enable customers to make the decision to buy and to guide them through the check-out process.

Funnel Part 2

Inform and reinforce the customer’s buying decisions by offering in-depth product information. The content on product pages should be relevant and should give the customer a virtual feel for the product. Ensure that your website addresses the key elements of a product page.

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How Metrics Can Make You A Better Designer

Metrics can be a touchy subject in design. When I say things like, “Designers should embrace A/B testing” or “Metrics can improve design,” I often hear concerns. Many designers tell me they feel that metrics displace creativity or create a paint-by-numbers scenario. They don’t want their training and intuition to be overruled by what a chart says a link color should be.

KISSmetrics Infographic

These are valid concerns, if your company thinks it can replace design with metrics. But if you use them correctly, metrics can vastly improve design and make you an even better designer. First, when I talk about metrics, I’m talking about making use of a couple of very specific tools, i.e. user analytics as well as A/B or multivariate testing.

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Improving The Online Shopping Experience, Part 1: Getting Customers To Your Products

Amazon turned sweet sixteen this year, and, by extension, so did online shopping as we know it. As online shopping has grown over the past 16 years, so have user needs and expectations related to the online shopping experience. Setting up shop online is easy, but creating an experience that satisfies target users is a different story altogether.

Purchase Funnel

In the traditional journey of a purchase, commonly depicted as a funnel, a business loses potential customers as they move closer to the purchasing stage. While this is natural and expected, improving the user experience can reduce this loss by removing unnecessary barriers to shopping online.

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The S.M.A.R.T. User Experience Strategy

I was a competitive road cyclist for four years. My bikes were good, but my race results were much less impressive. Instead of medals and trophies, all I had to show for it were shaved legs and a farmer’s tan. Regardless, on the road to becoming a competitive athlete, I followed a rigorous training plan with concrete goals. These goals were specific, measurable, attainable, realistic and timely. With this training plan, I was able to quantitatively and qualitatively assess my progress and adjust my routine to match.

S.M.A.R.T. User Experience

In the years since, I’ve hung up my racing jersey and replaced it with a designer’s hat. While wearing this hat, I (and many others) have been told to “create a good user experience.” We’ve heard this in creative briefs, project kick-off meetings and critiques. It may have been a bullet point in a PowerPoint presentation or uttered by someone trying to sell a client or company on the value of their services. But there’s a fundamental problem with stating that your goal is to “create a good user experience.”

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Interaction Design Tactics For Visual Designers

Anyone designing Web-based properties today requires a basic understanding of interaction design principles. Even if your training is not formally in human-computer interaction, user experience design or human factors, knowing the fundamentals of these disciplines greatly enhances the chances of your design’s success. This is especially true for visual designers. Many visual designers are formally trained in art school and informally trained at interactive agencies.

A Graphic Designed Sculpture

While these institutions focus on designing communications, neither typically provides a strong interaction design foundation. Having a broader skill set not only makes your designs more successful but makes you more valuable and employable (i.e. you become the unicorn). While in no way exhaustive, to get you started, here are five key tactics to understand and implement in your next project.

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Building Better Software Through Collaboration: Whose Job Is It, Anyway?

In part one of this series, we looked at the consequences of designing and developing software in isolated environments. Some people work in lonely silos where no process exists, while others work in functional silos where too much (or the wrong) process makes innovation and progress difficult.

So, how do we break down the artificial walls that keep us from creating great things together? How can organizations foster environments that encourage natural, unforced collaboration? There are no quick fixes, but these are far from insurmountable problems.

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Designing Global Applications For Children

The entire process of designing digital applications comes with many challenges and decisions. For the majority of projects, you will be designing in somewhat familiar territory. But what happens when you have to design something to be used by hundreds of children around the world? How do you accommodate your design for kids of different ages and backgrounds? What special challenges emerge, and how can they be overcome?

Lego Website

For a project of this scale, the design process we follow might require modifications. These modifications would be to accommodate the needs of younger age groups and would shape the entire length of the project, from user research, brainstorming, interface design and interaction design all the way to the final stages of usability testing and user support.

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Breaking Down Silos, Part 1: The Consequences Of Working In Isolation

If you’ve ever worked at a company of any size, you’ve experienced it. Isolation. Some people love it: the determination that comes from being a lone ranger, boldly going where no one has gone before. Others hate it: the despair that comes from slaving over a design only to see it disappear down a black hole of development, whereupon it emerges onto a website months later, unrecognizable from the pixels you put on the page with such painful precision.

These are the perils of working in siloed environments, and it’s where many of us find ourselves today. We’re either terribly alone or terribly frustrated, depending on the particular variety of silo we find ourselves in. In this two-part series, I’ll explore the consequences of working in isolated environments, and how we can solve this problem by encouraging more collaborative cultures.

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