Category: UX Design

This category features quality articles on usability, information architecture, interaction design and other user experience (UX) related topics – for digital (Web, mobile, applications, software) and physical products. Through these articles, experts and professionals share with you their valuable ideas, practical tips, useful guidelines, recommended best practices and great case studies. Curated by Chui Chui Tan. Subscribe to the RSS-Feed.

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Usability User Experience Interaction Design UI User Research

A Guide To Heuristic Website Reviews

In this article, we’ll explore a scoring system for rating and comparing websites, we’ll visualize those ratings using infographics, and we’ll see what data and structure this method provides for reviewing websites. We are all reviewers. We review many websites every day without even realizing it. In fact, many of us are experts at it. We don’t realize it because the whole process occurs in moments.

A Guide To Heuristic Website Reviews

That’s how it is. We use websites; we judge websites. Even if we don’t know we’re doing it, we make judgements about trustworthiness, credibility, competency, reliability, design and style within seconds of arriving on a Web page. After looking around, we also get a pretty good feel for the user experience and usability.

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The Messy Art Of UX Sketching

I hear a lot of people talking about the importance of sketching when designing or problem solving, yet it seems very few people actually sketch. As a UX professional, I sketch every day. I often take over entire walls in our office and cover them with sketches, mapping out everything from context scenarios to wire frames and presentations.

The Messy Art Of UX Sketching

Although it’s sometimes easier to start prototyping on a computer, it’s not the best way to visually problem solve. When you need to ideate web site layouts, mobile applications or story board work flows and context scenarios, sketching is much more efficient. It prevents you from getting caught up in the technology, and instead allows you to focus on the best possible solution. Giving you the freedom to take risks that you might not otherwise take.

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Clear Indications That It’s Time To Redesign

Redesign. The word itself can send shudders down the spines of any Web designer and developer. For many designers and website owners, the imminent onslaught of endless review cycles, coupled with an infinite number of “stakeholders” and their inevitable “opinions,” would drive them to shave their heads with a cheese grater if given a choice between the two. Despite these realities, redesigns are a fact of any online property’s life cycle. Here are five key indications that it’s time to redesign your website and of how extensive that redesign needs to be.

Redesign

The first and most important indicator that your website is in need of a rethink is metrics that are beginning to tank. There certainly could be other reasons for this symptom (such as your product not fitting the market), but once those are eliminated or mitigated, a constant downward trend in conversions, sales, engagement activities and general user participation indicates that the efficacy of your current design has worn off.

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Effective User Research And Transforming The Minds Of Clients

Ah, the love of a client. That is indeed what we all seek as professionals, is it not? If we lived in a utopia, then that’s all there would be. Openness. Honesty. Passion. Flowing in both directions, client to service provider and vice versa. We want our clients to be right behind us in our ideas and open to new ones. In order for this to happen, there has to be trust.

Effective User Research And Transforming The Minds Of Clients

Clients that deal with large agencies tend to place their trust in the big brand names of these shops. Freelance designers and small agencies do not always inspire the confidence in clients that large shops do, which means that trust has to be built, nurtured and never taken for granted.

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Content Strategy Within The Design Process

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: "Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance."

Content Strategy Within The Design Process

This definition is a great place to start. Although the discipline has clearly evolved, this breakdown of its scope makes perfect sense. The aspects of content strategy that matter most to Web designers in this definition are design (obviously!), development, presentation and production. In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy.

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The Perfect Paragraph

In this article, I’d like to reacquaint you with the humble workhorse of communication that is the paragraph. Paragraphs are everywhere. In fact, at the high risk of stating the obvious, you are reading one now. Despite their ubiquity, we frequently neglect their presentation. This is a mistake. Here, we’ll refer to some time-honored typesetting conventions, with an emphasis on readability, and offer guidance on adapting them effectively for devices and screens. We’ll see that the ability to embed fonts with @font-face is not by itself a solution to all of our typographic challenges.

The Perfect Paragraph

In 1992, Tim Berners-Lee circulated a document titled “HTML Tags,” which outlined just 20 tags, many of which are now obsolete or have taken other forms. The first surviving tag to be defined in the document, after the crucial anchor tag, is the paragraph tag. It wasn’t until 1993 that a discussion emerged on the proposed image tag.

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The Big Think: Breaking The Deliverables Habit

Right there in the center of my boilerplate for design proposals is a section that I glare at with more resentment each time I complete it. It’s called “Deliverables,” and it’s there because clients expect it: a list of things I’ll deliver for the amount of money that I specify further down in the document. Essentially, it distills a design project down to a goods-and-services agreement: you pay me a bunch of money and I’ll give you this collection of stuff. But that isn’t what I signed up for as a designer. Frankly, I don’t give a damn about deliverables. And neither should you.

Screenshot

Case in point: for months now, I’ve worked consistently with a particular client for whom I do almost no work on actual design artifacts (wireframes, prototypes, etc.). Rather, I hold frequent calls with the main designer and developer to go over what they’ve done with the product (i.e. poke holes in it) and what they should do next (i.e. help prioritize). Some days, they hand me wireframes; sometimes, a set of comps; other days, live pages. Whatever the artifact, our purpose is always to assess what we have now versus where we need to get to.

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