Category: UX Design

This category features quality articles on usability, information architecture, interaction design and other user experience (UX) related topics – for digital (Web, mobile, applications, software) and physical products. Through these articles, experts and professionals share with you their valuable ideas, practical tips, useful guidelines, recommended best practices and great case studies. Curated by Chui Chui Tan. Subscribe to the RSS-Feed.

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Usability User Experience Interaction Design UI User Research

Efficiently Simplifying Navigation, Part 1: Information Architecture

Navigation, as crucial as it is to the user experience, is merely a means to an end — the end being to consume content. This is why users have very contrasting expectations about content and navigation. While content is supposed to be unique, surprising and exciting, navigating to it is supposed to be as simple and predictable as possible.

Efficiently Simplifying Navigation, Part 1: Information Architecture

This series of articles, divided into two parts, is a four-step guide to efficiently simplifying the navigation experience, by analyzing the type and amount of content as well as choosing and carefully designing the right type of navigation menu.

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How Usability Testing Drastically Improved My Client’s App

Most designers spend too much time with their designs to be objective about them. The best thing any designer can do is to collect feedback from real users. Testing uncovers pain points and flaws in a design that are not otherwise obvious.

How Usability Testing Drastically Improved My Client's App

Recently, I had an opportunity to experience this firsthand when iterating on HelloSign, the iOS app that enables users to scan, sign and send documents from their phone using the built-in camera. Thanks to testing, the app went from four stars to a solid five stars after a redesign.

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An E-Commerce Study: Guidelines For Better Navigation And Categories

Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.

An E-Commerce Study: Guidelines For Better Navigation And Categories

The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.

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Smart Transitions In User Experience Design

Some websites outperform others, whether in their content, usability, design, features, etc. Details of interaction design and animation make a fundamental difference on modern websites. We’ll share some lessons drawn from various models and analyze why these simple patterns work so well.

Smart Transitions In User Experience Design

When we design digital products, we often use design applications such as Photoshop and Sketch. Most people who have been in the business for a few years obviously know that design is more than just about visual presentation.

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Smart, Effective Strategies To Design Marketing Campaigns

Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience.

Smart, Effective Strategies To Design Marketing Campaigns

One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.” In this post, you’ll learn what to look out for when creating your own small campaign and how these elements fit together in existing campaigns around the Web.

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Incorporating More Quiet Into The UX Design Process

Behind every successful design is a dynamic creative team, and it takes all kinds of personalities and skills to get the job done. However, the culture and expectations of a design agency are often largely centered on one outspoken, gregarious personality.

Incorporating More Quiet Into The UX Design Process

Things such as group brainstorming, on-the-fly presentations and open workspaces have become the norm in most design agencies. But the stereotypical extrovert is just one of the personalities that make up a successful team. A lot of people who excel at and are passionate about design — specifically UX design — are actually introverts.

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The Ten Commandments Of Efficient Design In Axure

Axure is a powerful tool for creating software prototypes quickly. Getting started with it is really easy; however, therein lies a danger. The tool is so intuitive that many users can be productive without undergoing any formal training. What they might not be aware of is that they probably aren’t using Axure optimally.

The Ten Commandments Of Efficient Design In Axure

In my experience as a UX designer, I seldom draw a page and get it right the first time. Most of the time, I go through five to ten iterations. When your UX design is used as the blueprint of an agile project, you might need to keep the entire project up to date with the scope of development. Sometimes these changes will affect a dozen or more other pages. It is at these times when some of the less evident features of Axure can become huge time-savers.

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