Category: Design

Popular tags in this category: Freebies, Web Design, Techniques, Inspiration, Business

Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming.

However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website and are issues that I run up against time and time again in my nearly 12 years of producing Web content. Half the battle in avoiding these traps is simply recognizing them: all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline.

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Useful Ideas And Guidelines For Good Web Form Design

The input form is an essential element of almost any website or application these days. Input is a core method of interaction, and in many cases it represents the hard conversion point between success and failure. With the amount time and effort we put into bringing users to our sign-up and contact forms, it’s surprising that we tend not to spend a proportional amount of time on the forms themselves.

Best Practices of Web Form Design

A number of techniques and elements can be used in Web forms to turn them from abject failures into successful conversion points. In this article, we'll present some interesting examples and useful guidelines for Web form design.

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Following A Web Design Process

Almost every Web designer can attest that much of their work is repetitive. We find ourselves completing the same tasks, even if slightly modified, over and over for every Web project. Following a detailed website design and development process can speed up your work and help your client understand your role in the project.

This article tries to show how developing a process for Web design can organize a developer's thoughts, speed up a project's timeline and prepare a freelance business for growth. First of all, what exactly is a 'process'? A Web development process is a documented outline of the steps needed to be taken from start to finish in order to complete a typical Web design project. It divides and categorizes the work and then breaks these high-level sections into tasks and resources that can be used as a road map for each project.

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Useful Resources, Tools and Services for Web Designers

Productivity is a crucial asset of professional Web designers and developers. We regularly look for new resources, tools and services to make the search of these ever-growing techniques easier. Once we have a reasonable number of useful resources, we prepare them in a handy overview for your convenience. In this post we present some of the useful resources and tools for designers and Web developers.

DesignersMX: Which Tunes Keep Designers Rolling?

Please don’t hesitate to comment to this post and let us know how exactly you use these tools in your workflow. Please do avoid link dropping and share your insights and your experience instead. A big thank you to all designers and developers out there for releasing and producing useful, valuable resources for all of us to use. We sincerely appreciate it.

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Understanding Copyright And Licenses

The Web is full of creative and practical resources that we can use to improve our projects. Photography, fonts, music and code are perfect examples. Finding stock objects and existing implementations is often quicker, cheaper and more practical than producing your own.

Understanding Copyright and Licenses

Whether free or not, these resources normally come with a license to ensure fair use. For professionals, understanding the limitations of a license is critical; with this knowledge, you’d be surprised by what’s available. Understanding copyright and licenses allows us to do what we do best: be creative.

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The Story Of Scandinavian Design: Combining Function and Aesthetics

For a long time, art has been heavily influenced by the social and political landscape. Searching through history, we find that while the social views of a certain period may no longer be relevant, the art and design of that time often are. Designers today constantly draw inspiration from history, consciously and unconsciously. Being aware of that history and knowing what has come before in your field can help you better convey the meaning in your work and forge deeper connections to your environment (artistic, social, political, etc.).

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Looking back to the beginning of the 20th century and the styles and movements that ruled the art world at that time, we will look for influences and ideas that have evolved into what has been known since the mid-20th century as “Scandinavian design”. This article also offers some thoughts on how to incorporate its principles in your work today.

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A Comprehensive Website Planning Guide

As a veteran designer, developer and project manager for more websites than I can count, I’ve identified a common problem with many Web projects: failure to plan. The same issues come up repeatedly in my work, so I’ve written this guide in order to help clients, other designers, businesses and organizations plan and realize successful websites.

This guide is written in relatively non-technical language and provides a broad overview of the process of developing a website, from the initial needs assessment through the launch, maintenance and follow-up. If you’re building a four-page website for your family reunion or a 5000-page website for a Fortune 500 company, then this guide might not be for you; it will either be too detailed or way too short, respectively.

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Planning And Implementing Website Navigation

The thing that makes navigation difficult to work with in Web design is that it can be so versatile. Navigation can be simple or complex: a few main pages or a multi-level architecture; one set of content for logged-in users and another for logged-out users; and so on. Because navigation can vary so much between websites, there are no set guidelines or how-to’s for organizing navigation.

Designing navigation is an art in itself, and designers become better at it with experience. It’s all about using good information architecture: “the art of expressing a model or concept of information used in activities that require explicit details of complex systems.”

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Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.

Content Strategy: Optimizing Your Efforts For Success

My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. I came up with clever tag lines that incorporated lyrics from Bing Crosby Christmas jingles. I thought I was doing great work, and when I got an email from my boss to discuss the campaign, I assumed I would get a pat on the back.

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Building An Effective ‘Coming Soon’ Page For Your Product

I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready to launch their product. After careful research and many scientific tests in the brand new field of teaserology, I’ve developed a patented Teaser Effectiveness Analysis Matrix™, consisting of four elements.

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The perfect teaser page must score high on all four axis of the following: memorability, virality, desirability and data collection-ability. I know that “data collection-ability” is not proper English, but inventing new words is one of the perks of being a scientist. As we’ll see, most teaser pages focus strongly on two or three of these elements but rarely hit all four.

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