Category: Design

This category features articles on general design principles, Web design, typography, user interface design and related topics. It also presents design showcases and practical pieces on the business side of design. Curated by Alma Hoffmann.

Popular tags in this category: Freebies, Web Design, Techniques, Inspiration, Business

One More Time: Typography Is The Foundation Of Web Design

For years you have been searching for it. You hear the question being asked in your dreams as you go on an Indiana-Jones-type-crusade to find the answer. When the answer comes to you, you know that the confetti will fall from the ceiling and the band will start playing your favorite song. You might even get a kiss from that special someone. So what is this question? "What is the secret to Web design?"

Typography is the foundation of Web design

A tough question and one that might not have an answer. In 2006, Oliver Reichenstein wrote that Web Design is 95% Typography. Some people loved it, others were not so amused. If Web design was based that much on typography, then what was the point of learning anything else? All you needed to do is understand the elements of typography and you were good to go.

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Defining Your Mobile StrategyDo Mobile And Desktop Interfaces Belong Together?

The term “responsive design” has gathered a lot of well-deserved buzz among Web designers. As you probably know, it refers to an easy way to dynamically customize interfaces for different devices and to serve them all from the same website, with no need for a separate mobile domain.

Do Mobile And Desktop Interfaces Belong Together?

It solves one major problem, and very elegantly: how to adapt visual interfaces for mobile, tablet and desktop browsers. But when unifying a website, you have to solve problems other than how it will appear in different browsers, which could make the task much more difficult than you first realize.

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Emotional DesignThe Personality Layer

Today we'll have a look at a few projects in which the consistent use of the well-known term "emotional design" can result in a great personality. Positive attitude often leads to people sharing and even advocating for your product with their peers.

The Personality Layer

Positive emotions instill positive memories and make users want to interact with your product in the future. There’s also an additional benefit: In pleasant, positive situations, people are much more likely to tolerate minor difficulties and irrelevance. While poor design is never excusable, when people are relaxed, the pleasant and pleasurable aspects of a design will make them more forgiving of problems within the interface.

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Better Product Pages: Turn Visitors Into Customers

The way you present your product or service is essential to its success — or at least it could be if you know how to do it right. The first impression you make on people is crucial. When selling a product, you want that first impression to be as positive and remarkable as possible. If you have managed to draw them in, you will need to introduce the product within a few seconds.

Better Product Pages: Turn Visitors Into Customers

Show them that your product is just what they want, that it’s useful and that it adds some kind of value to their lives. A smart product presentation does all of that. Here, we will cover different aspects of a product presentation and give examples of how to use them to your advantage. The idea is to give you an overview of the different elements that make a product page successful.

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Responsive Images With WordPress’ Featured Images

It’s been a couple of years now since the concept of responsive design took the Web design world by storm, and more and more websites are going responsive. But there are still some barriers and potential problems, not the least of these being the challenge of reducing the size of files that you’re sending to mobile devices.

WordPress Featured Images

In this article, we’ll look at how to use WordPress' built-in featured images capability to deliver different-sized image files to different devices. "Featured images," sometimes referred to as thumbnails, is a feature of WordPress that has been vastly improved since version 3.

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User Experience Takeaways From Online Car Shopping

Emergency car shopping is no fun. This past month was the second time I had to shop for a car in a short timeframe without advance warning. Like most informed shoppers, I went online to get a feel for my options, armed with knowledge of what I was looking for: apart from safety, gas mileage and reliability, it had to comfortably seat six and not require me to take out a second mortgage.

User Experience Takeaways From Online Car Shopping

I felt like a persona out of a scenario that I had role-played a few years ago when our UX team conducted a global UX benchmarking project for General Motors. That year, a JD Power consumer satisfaction study revealed that 68% of GM’s US websites were below the industry average, with two in the bottom 10%. This time, though, the experience was personal and made me think about the lessons to be learned from the experience of shopping for a car online that could be applied to any website.

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Sketching A New Mobile Web

The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend. Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news. The bad news? These tools are worthless if you don’t have license to use them.

Sketching A New Mobile Web

What’s holding us back, in many cases, is our clients and the conceptual models they cling to. If our clients are to embrace the potential of the mobile Web, then we need to get them thinking beyond desktops and apps.

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