A/B testing isn’t a buzz term. A lot of savvy marketers and designs are using it right now to gain insight into visitor behavior and to increase conversion rate. And yet A/B testing is still not as common as such Internet marketing subjects as SEO, Web analytics and usability. People just aren’t as aware of it. They don’t completely understand what it is or how it could benefit them or how they should use it. This article is meant to be the best guide you will ever need for A/B testing.
At its core, A/B testing is exactly what it sounds like: you have two versions of an element (A and B) and a metric that defines success. To determine which version is better, you subject both versions to experimentation simultaneously. In the end, you measure which version was more successful and select that version for real-world use.
The beauty of writing systems is that each has something unique from which to draw inspiration. Two weeks ago, in the first part of this article, we covered Arabic and East-Asian languages (Chinese, Japanese, Korean and Vietnamese) and a few Indic scripts (Devanagari, Thai and Tibetan).
We are now back for the second (and last) part, which is a bit different but just as interesting. You will see that some features of the languages presented here clearly correspond to our Latin-based system, while others are unfamiliar. The point of this second part is to complete our look at writing systems of the world and to think more generally about what they signify. We'll cover Hebrew, Modern European scripts, Mongolian, Inuktitut and International Phonetic Alphabet.
Web, industrial, interior… You name it and there are designers for it. We're all trained in our particular areas (as we should be), but it would do us some good sometimes to look beyond our borders for new approaches to design problems. For a fresh perspective, here we'll apply several principles of interior design to Web design and see what ideas would help change some of our stuck-in-a-rut design practices.
In interior design, balance breaks down into two kinds: formal and informal. Formal balance is simple. It is achieved in a room when objects on one side of a room are a mirror-image of the other side of the room. It focuses on symmetry (creating a mirrored effect) and is the easiest to create — just think of two nightstands on either side of a bed or two sconces on either side of a fireplace. However, it can become overwhelming with too many objects or a busy color palette. Too much can make a good design concept ugly.
The old adage, "a picture speaks a thousand words" captures what user interface prototyping is all about: using visuals to describe thousands of words' worth of design and development specifications that detail how a system should behave and look. In an iterative approach to user interface design, rapid prototyping is the process of quickly mocking up the future state of a system, be it a website or application, and validating it with a broader team of users, stakeholders, developers and designers. Doing this rapidly and iteratively generates feedback early and often in the process, improving the final design and reducing the need for changes during development.
Prototypes range from rough paper sketches to interactive simulations that look and function like the final product. The keys to successful rapid prototyping are revising quickly based on feedback and using the appropriate prototyping approach. Rapid prototyping helps teams experiment with multiple approaches and ideas, it facilitates discussion through visuals instead of words, it ensures that everyone shares a common understanding, and it reduces risk and avoids missed requirements, leading to a better design faster.
Information graphics (or infographics) are used to display information in ways that are more creative than plain old text. These days, they surround us in the media, published works, road signs and manuals. Lately, the Internet has been flooded with infographics on various topics, ranging from science and technology to society and culture. In this article, we'll look at the process of designing an infographic about programming.
What does the infographic show? The infographic exhibits pioneers in the field of programming, along with the history and current statistics of various programming languages. Also included are some random facts and algorithm diagrams to make the infographic more visually appealing.
In any industry where the people behind a company are as important as the company itself, you're likely to find a kind of expanded "about" page that includes information on individual employees. "Meet the Team" pages are popular among web design and other creative firms, but are also found on sites within various other industries. These pages are a valuable addition to any site where human contact is an important part of the industry. It adds a personal touch to the company and can lend trust to visitors.
There's suddenly faces behind the names, and it becomes a "real" company to the visitor, rather than just another website. This builds credibility for many, especially considering how concerned many people are with online scams and phishing schemes. Adding information to a website on a company's key employees is a simple but effective way to make that company stand out in the mind of its prospective clients. Below are a handful of trends and some interesting examples of "Meet the Team" pages.
The archive is one of those often-overlooked parts of a website that doesn't get the attention it deserves. Too often it's thrown on a page that's no different from any other page on the website, or it's ignored altogether. The archive offers a lot of room for creativity, though. Whether you opt for an abbreviated one in the sidebar or footer or devote an entire page to it, the archive an opportunity to make your design stand out.
While there is plenty of room for creativity, there is also a number of things to keep in mind to make sure your archive is functional and user-friendly.
In our earlier article about Web design trends for 2010 we covered the strong influence of print design techniques, keypress navigation, horizontal layouts, rich typography and aesthetically pleasing designs. Web design today is developing rapidly, breaking the limitations of conventional approaches and exploring the possibilites of upcoming technologies. Designers are not only experimenting with new techniques and design approaches, but they are improving the quality of their designs in both technical and conceptual respects.
Modern websites have great strengths, such as flexibility, cross-browser compatibility and personalization, but they are also becoming increasingly simple and intuitive. This is being done through the application of subtle usability enhancements, drawn either from the Web itself or from offline interactive systems. The Web today is increasingly complex, while usage of the Web is becoming increasingly simple.
In this article, we'll explore some new design approaches and techniques that you may want to develop for your own projects. We'll present rather unusual or unconventional design approaches and try to understand what's actually interesting about them and how we can apply them to modern Web design. More specifically, we will discuss the following: real-life metaphors that are applied to the Web, hidden complexity, subtle interactivity, context-sensitive navigation and rapid CSS3 adaptation.
The beauty of typography has no borders. While most of us work with the familiar Latin alphabet, international projects usually require quite extensive knowledge about less familiar writing systems from around the world. The aesthetics and structure of such designs can be strongly related to the shape and legibility of the letterforms, so learning about international writing systems will certainly help you create more attractive and engaging Web designs.
Pick any language you like: Arabic, Chinese, Japanese, maybe Nepali? Each is based on a different writing system, which makes it interesting to figure out how they work. Today, we'll cover five categories of writing systems. This may sound tedious and academic, but it's not. If you take the time to understand them, you'll find that they all give us something special. We've tried to present at least one special feature of each language from which you can draw inspiration and apply to your own typography work. We'll cover: East Asian writing systems, Arabic and Indic scripts (Brahmic). If you are interested, we will cover Cyrillic, Hebrew and other writing systems in the next post.