Being a web developer or designer is a great job. Working full-time doing the things you love and having the ability to work freelance on the side is a plus. But being a college student looking for placement, or fresh out of school and looking for your first full time job can be stressful. Not knowing exactly what to look for can cause some problems, and potentially even hamper your future in some cases working for others. So what do you look for when you are searching for a placement or your first full-time job?
Having went through this in the past, I had no guidance of what to look for. Applying for several jobs over the internet job boards, I found a small company hiring developers with little to no experience, and offering the job through a local internship program. I thought this was a great opportunity so I took it. In the beginning, it was great. I learned quite a few things while working at this small company.
When I first started out as a freelancer and got my first client – the prospect of meeting him was daunting to say the least. Over time, my confidence grew which led me to write a short overview of points related to that first crucial introduction here.
However, meeting a client as I have learned is much more than just remembering to bring a pen and a spare laptop battery! There are many dos, and don'ts as well as pitfalls to avoid.
A business card in some cases is the most important marketing piece that a company will have. It has the potential to make or break business deals, and is just as important as the way you present yourself during a first impression. In this post, we will cover some of the basics such as typography, layout, object placement and printing standards when designing a business card.
Before you move too far into a fresh design, printing standards should always be considered. Most printing companies now require files to have appropriate bleeds and margins or your might get an email to upload new files and in some cases, incur extra fees. To correctly set up your design, you need to download or create a template. There are two ways to establish what type of template you are going to use, and that is whether you are going to have image bleed or not. Bleed is the area in which an image runs off the edge of your design. If your image doesn't bleed then your job just got a little easier. Use a 3.5×2 document. If you are using bleeds, then make sure your template is set up with a 1/8" margin outside the printable area. You can download a sample template here.
I've been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don't quit your day job until you have a solid plan in place, be prepared to market yourself, get to know your tax laws, etc etc etc. While this is all great advice, there are still some things that I feel people should have told me.
Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for increased brand recognition and ad targeting.
Before jumping in and creating multiple banner ads there are a few recommendations to review first. You need to take into consideration the size and position of the advertisement, the context of the ad, the call to action, the file size, and other components. Outlined here are recommendations to help you design suitable ads, effective, and profitable advertisements.
Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it's definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.
While trying to balance the different areas of our life, there are things that we often forget and neglect to do. With today's fast-paced society and the busyness of our every day, we tend to overlook some important things. I would like to remind every designer today about some of these tasks that we often put-off but are so important and necessary to get done.