When done right, filters enable users to narrow down a website’s selection of thousands of products to only those few items that match their particular needs and interests. Yet, despite it being a central aspect of the user’s e-commerce product browsing, most websites offer a lacklustre filtering experience. In fact, our 2015 benchmark reveals that only 16% of major e-commerce websites offer a reasonably good filtering experience.
Given the importance of filtering, we — the entire team at the Baymard Institute — spent the last nine months researching how users browse, filter and evaluate products in e-commerce product lists. We examined both search- and category-based product lists. At the core of this research was a large-scale usability study testing 19 leading e-commerce websites with real end users, following the think-aloud protocol.
If you’re a member of the web or UI design community, it’s been hard to avoid talking about Sketch over the last year. The launch of this design app shook up an industry dominated by Adobe for more than two decades, and it has caused an ongoing debate about whether Sketch is better than Photoshop and Illustrator (and Fireworks).
A longtime Photoshop user myself, I made the switch to Sketch in early 2014 and haven’t looked back. I love certain features of the program, such as the simple interface, file autosave and infinite canvas. However, plenty of other programs out there have similar features, and until the most recent update (Sketch 3.2), users were battling a lot of bugs in the app.
If I were to ask you what the least used default page type in WordPress is, chances are you’d say the archive template. Or, more likely, you’d probably not even think of the archive template at all — that’s how unpopular it is. The reason is simple. As great as WordPress is, the standard way in which it approaches the archive is far from user-friendly.
Let’s fix that today! Let’s build an archive page for WordPress that’s actually useful. The best part is that you will be able to use it with any modern WordPress theme installed on your website at the moment.
Mobile back end as a service (MBaaS) aims at giving app developers the ability to create seamlessly new feature-complete cross-platform native and web applications. In the first part of this series, I walked through a messaging application demo powered by the Kinvey application. We explored how to leverage user management, file storage and the data store.
To complete the demo, we need to leverage two key pieces of Kinvey functionality: the permissions provided by the data store, and push notifications, which are enabled through the business logic functionality.
Following the market's demand for minimalistic and consistent UIs, and the growth in modular web development, we tend to pay more and more attention to documentation and the efficiency of designer–engineer workflow with each project we undertake. Also, since the documentation process is often the weakest spot for modern web teams, we're constantly looking for the right tools to help us.
Living style guides help front-end developers transform front-end codebases into well-described pattern libraries with the minimum of effort. But to make them really efficient, we need to choose the proper tools — so let’s have a closer look at what our community has to offer.
There’s more to designing mobile apps than meets the eye. The task requires a deep knowledge of devices, and it often means changing the way we think — even if that means leaving behind much of what we’ve learned from designing for the web.
I started my career like many designers: working on print design projects. Shortly thereafter, I discovered the world of websites, which fascinated me and became the focus of my work for some time. Along the way I learned concepts related to interaction design and user experience, which I hardly knew existed until then.
Web scraping is the process of programmatically retrieving information from the Internet. As the volume of data on the web has increased, this practice has become increasingly widespread, and a number of powerful services have emerged to simplify it.
Unfortunately, the majority of them are costly, limited or have other disadvantages. Instead of turning to one of these third-party resources, you can use Node.js to create a powerful web scraper that is both extremely versatile and completely free.
Testing responsive websites is a laborious task. Until now, implementing a stable and maintainable automated solution for cross-browser and cross-device testing of a responsive layout has been nearly impossible. But what if we had an opportunity to write visual tests for responsive websites? What if we could describe the look and feel of an application and put this directly into our tests?
Upon considering this question, I decided to also look at another interesting side of visual testing. For quite a long time I have been a fan of the test-driven development (TDD) methodology. It helps me in my daily programming work. TDD enables me to formalize the task and to make sure everything is implemented according to the requirements.
Customers and clients cannot physically touch the products that online designers create, nor can they smell, hear or taste them. One of the important factors in a customer’s decision of whether to use a product is usually the brand’s visual presence, which can help a product stand out from the rest of what the market has to offer. Upon taking a closer look, it doesn't take long to see that good typography is involved.
Like all type designers, Akira Kobayashi believes that good typography reinforces the meaning of the text. He has a background in art and calligraphy and has been a freelance type designer for 18 years. Originally from Japan, Akira is a frequent speaker at type conferences and workshops in Europe, the Americas and Asia, and he has served as a judge in prestigious international type design competitions.
Smart “responsive” workflows, effective responsive design/UX patterns and powerful front-end techniques — if you need a good book on smart responsive design, our brand new Smashing Book 5 is just what you need. Neatly packed in a gorgeous hardcover, it covers time-saving, practical techniques for crafting fast, maintainable and scalable responsive websites. 584 (!) pages. Hardcover/eBook. Pre-order the book and save 15% today.
Responsive design is a default these days, but we are all still figuring out just the right process and techniques to better craft responsive websites. That’s why we created a new book — to gather practical techniques and strategies from people who have learned how to get things done right, in actual projects with actual real-world challenges.