How To Plan Your Next Mobile E-Commerce Website

The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!

How To Plan Your Next Mobile E-Commerce Website

In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

  1. Who are we building this mobile website for?
  2. How will we measure conversion success?
  3. What design factors affect mobile e-commerce conversion rates?
  4. What is the ideal product page?

Let's get started.

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Getting Your App Ready For iOS 7′s New Dynamic Interactions

There’s no need to bust out a physics textbook to make your iOS 7 app’s views animate like real-world objects. With iOS 7’s new Dynamics API, views can be influenced by gravity, attached to each other with springs, and bounced up against boundaries and each other.

Getting Your App Ready For iOS 7's New Dynamic Interactions

Physics engines are no stranger to game designers. Whether it’s the perfect gravity-induced parabolas of Angry Birds or the swinging candy in Cut the Rope, we’re used to objects in games feeling real. To get this effect, game designers don’t write code to set the position of each object manually. Instead, they use a physics engine that treats the elements as bodies in a simulation and that uses Newton’s laws of motion to calculate how they move over time.

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Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.

Are We Thinking About Digital All Wrong?

My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.

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How To Create An Admin-Manageable Magento Entity For Brands

In this tutorial, we will create a new “brand” entity in Magento that can be managed through the admin panel. Once we are finished, you will be able to create, update and delete brands that can be viewed in the front-end independently, much in the same way that you can interact with existing entities such as “products” and “categories.”

How To Create An Admin-Manageable Magento Entity For Brands

In addition, we will associate our new brand entity with other Magento entities, such as products. The process itself is quite lengthy because I will explain each step in detail, but it really is easy once you know how, and it’s a great example of how powerful the Magento platform can be with minimal effort.

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Taking A Second Look At Free Fonts

Once thought of as amateurish by professional designers, free and open-source fonts have gone through something of a renaissance in just the last few years. The quality of available free fonts has increased dramatically. To be frank, free fonts don't have a good reputation, and often they are knock-offs of thoroughly crafted, already established typefaces. So is it time for professional designers to take a second look?

Taking A Second Look At Free Fonts

Early in my design career, around 2003, I wanted to purchase the font DIN for a project at work. My manager promptly dismissed the idea of paying for a font and instead handed me a CD that had “5,000 free fonts” on it, saying “This CD has every font a designer could possibly need. No need to waste money buying fonts!”

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Creating A Website Data Report: Three Degrees Of Separation

Having a comprehensive data report about your website is like having a Rosetta Stone to guide your decision-making process over the lifetime of the website. A powerful report combines data gathered from a variety of sources, including observation of and interviews with users, and analysis of the website’s analytics.

Creating A Website Data Report: Three Degrees Of Separation

Assembling this information into one place will help you to make effective design decisions and determine key priorities and will strengthen your position when working with stakeholders. The goal is to put the key insights from your research of a website into a single document. The report would consolidate the most important discoveries from a variety of research techniques and would help you to identify trends.

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Four Ways To Build A Mobile Application, Part 4: Appcelerator Titanium

This article is the last in a series of articles covering four ways to develop a mobile application. In previous articles, we covered how to build a tip calculator in native iOS, native Android and PhoneGap. In this article, we’ll look at another cross-platform development tool, Appcelerator Titanium.

Four Ways To Build A Mobile Application, Part 4: Appcelerator Titanium

PhoneGap enabled us to build a tip calculator app quickly and have it run on both the Android and iOS platforms. In doing so, we were left with a user interface (UI) that, while quite usable, did not offer quite the same experience as that of a truly native application. Our PhoneGap solution leveraged a Web view and rendered the UI with HTML5 and CSS3.

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