Targeting Mobile Users Through Google AdWords

“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using.

Targeting Mobile Users through Google Adwords

The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers to set up separate campaigns to target mobile devices. Best practice generally entailed targeting mobile, desktop and sometimes tablet users in unique campaigns.

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A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)

How can designers create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona. This final part of the series will explain an effective method of creating a persona.

A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)

There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users. There is no one right way to develop a persona, but the method I will share here is based on processes developed, field-tested and refined over the years at the interaction design agency Cooper. This process follows a logical order that begins with knowing nothing (or very little) about users and ends with a refined and nuanced perspective of users that can be shared with others.

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A Better 404 Page

A lot of funny 404 pages have been shared recently: carefully crafted memes, funny GIFs, even the odd interactive game. But if the 404 doesn’t help your visitors, then what’s the point?

A Better 404 Page

A visitor could find themselves on a 404 page for one of many reasons: a mistyped address, a bad link from somewhere else, a deleted page or content that has moved elsewhere. While you can prevent errors from moved pages with redirects, you can’t control people’s mistakes.

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Mobile Onboarding: A Beginner’s Guide

Nowadays, displaying onboarding screens to first-time users has become a common practice in mobile apps. The purpose of these onboarding screens — also referred to as walkthroughs — is to introduce the app and demonstrate what it does.

Mobile Onboarding: A Beginner’s Guide

Given that these are often the first set of screens with which users interact, they also set the users’ expectations of the app. Therefore, it is essential that those involved in creating the product — product managers, designers, developers — take the time to evaluate whether onboarding is necessary for the app and, if so, to determine the best way to implement it.

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Learning More About Creativity And Innovation From LEGO

Many companies and design agencies tend to look at the design and creativity stage from a narrow perspective. Usually, the design team is locked inside the ideas room with no contact with the rest of the world until it delivers the idea that gets approved by the client or project manager.

Learning More About Creativity And Innovation From LEGO

Once a project goes into crisis mode and stress increases, creativity is given an even more limited role in the project. This can be a result of the high cost of developing creative concepts or a lack of confidence that creative people are able to handle pressure and provide help at this critical stage of the project.

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Useful Adobe Fireworks Resources: Tutorials, Articles And Freebies (Part 2)

A few weeks ago, I mentioned some of the best extensions that are currently available for Fireworks. Today, I'll cover some of the best tutorials and articles, as well as many freebies (styles, templates, resource libraries, and so son) that are available for Fireworks. All of them can (and will!) teach you how to use Fireworks in a better, more optimal way.

Useful Adobe Fireworks Resources: Tutorials, Articles And Freebies (Part 2)

Again, in order to help you obtain a good overview of everything covered in this article, I've grouped the resources into the following sections: tutorials, articles, assets and freebies, and finally, the conclusion.

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A Closer Look At Personas: What They Are And How They Work (Part 1)

In my experience as an interaction designer, I have come across many strategies and approaches to increase the quality and consistency of my work, but none more effective than the persona. Personas have been in use since the mid-’90s and since then have gained widespread awareness within the design community.

A Closer Look At Personas: What Are They And How They Work (Part 1)

For every designer who uses personas, I have found even more who strongly oppose the technique. I once also viewed personas with disdain, seeing them as a silly distraction from the real work at hand — that is, until I witnessed them being used properly and to their full potential.

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