The layout is the foundation of your website. It guides the user through the sections and tells them what is most important. It also sets the aesthetic of the website. Therefore, you need to carefully think through how you lay out content.
An original, creative layout goes a long way to improving the user experience of a website, although not letting your creativity get in the way of usability is important. As usual, we have to put ourselves in the users' shoes: What do we want them to see first? How will your message be best communicated? We have to ask these questions before we start designing, because the layout will shape the rest of the design.
I have spent nearly a decade experimenting with a single goal in mind: to create scalable, predictably insightful, inspirational environments. I have led creative teams in these environments, and I’m currently doing it as the Director of Web Interface and Development at Astonish (a digital marketing company in Rhode Island, US).
It hasn’t been easy, because forcing inspiration is impossible. You have to use finesse and let it come to you. What follows is what I’ve found to help my team and me harness inspiration effectively.
Every device attached to the Internet is identified by a numeric address known as an IP address. The two forms of IP addresses seen on the open Internet are IPv4, which is a 32-bit number often represented as a series of four decimal numbers separated by dots, e.g. 22.214.171.124, and IPv6 which is a 128-bit number represented as a series of multiple hexadecimal numbers separated by colons, e.g. 2607:f298:1:103::c8c:a407.
Thanks to strong mobile Web adoption worldwide, we have seen the launch of even more responsive designs in 2012 and 2013. Most of these have been in the publishing category, but lately we are starting to see complex transactional websites, such as Currys UK, take a brave step into this new world.
For very well thought out reasons, Mojo Motors (a startup created in 2010 to provide shoppers with a better way to buy used cars) also just launched the first responsive website in the automotive market space.
This year has already offered us lots of fantastic Web conferences and events, and guess what, it still hasn’t come to an end! You can continue to plan ahead and make sure that you don’t miss your chance to get away from your desk and meet some brilliant minds and peers — face to face!
In this roundup of conferences, we are more than happy to present to you all the upcoming Web-related conferences. We start with September (which is actually just around the corner) but nevertheless, there still might be a chance for you to grab that ticket!
In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created by startups, agencies or a couple of people at a hackathon.
This shift mainly means that we have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface.
WebKit has made some serious news by finally implementing the srcset attribute. As Chair of the W3C’s Responsive Images Community Group, I’ve been alternately hoping for and dreading this moment for some time now. It turns out to be good news for all involved parties—the users browsing the Web, most of all.
As with all matters pertaining to “responsive images”: it’s complicated, and it can be hard keeping up with the signal in all the noise. Here’s what you need to know. As originally proposed, the srcset attribute allowed developers to specify a list of sources for an image attribute, to be delivered based on the pixel density of the user’s display:
“Form ever follows function. This is the law.” So said the architect and “father of skyscrapers” Louis Sullivan. For architects not wishing to crush hundreds of innocent people under the weight of a colossal building, this rule of thumb is pretty good.
In design, you should always lead with function, and allow form to emerge as a result. If you were to lead with form, making your skyscraper look pretty would be easier, but at the cost of producing something pretty dangerous. So much for architects. What about front-end architects — or “not real architects,” as we are sometimes known?
A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.
Ad clutter is everywhere, and people just ignore it. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing.
Few applications feel as complete as Adobe’s InDesign. First released in 1999 as a direct attack against the then-industry standard, Quark, the page-layout application has been made faster and more feature-rich with each iteration. But even the best applications lack some features.
Luckily, Adobe realized this some years ago and opened the doors to allow designers to expand this beloved set of tools through plugins. Many designers don’t realize how powerful InDesign can be, especially when expanded through plugins and scripts.