This is the second and final article on how to sell and profit from digital products. In part 1, we covered many of the benefits of digital products over physical goods as well as the marketing philosophies to help you build an audience for your products. Today, we will be discussing more of the tactics required for a successful digital product business. There's also a dark side to this world, which we'll get into towards the end. Let's jump in.
Remember how one of the best things about digital products is that you don’t have to ship anything? Your profit margins are much higher, and fulfilling orders is so much easier! You still have to deliver the product to the customer, but e-commerce software will do that for you, so you don’t have to be involved at all.
Ah, these mysteryriddlesnever stop, do they? To celebrate the launch of the SmashingConf Whistler, our very first conference in Canada, we’ve prepared a yet another riddle, and of course this time it's not going to be any easier!
Tip: Watch out for a hint in one of the frames in each of the GIFs. Large view.
So, how does it work this time? Well, below you'll find the first of a few hidden animated GIFs that contain a secret Twitter hashtag. Your job is to deconstruct that hashtag as fast as possible. To do that, you have to pay attention to the file name and count objects within the GIF (for example, "3 chairs") and search for them on Twitter (i.e. #3chairs).
What happens when you combine a practical front-end conference with a spectacular resort experience? Guess what: that's exactly what we are going to find out with our very first SmashingConf in Canada— taking place on December 9–12th 2014 in a ski resort paradise Whistler, right next to Vancouver! Ah, right — and tickets are now on sale.
At Smashing Conferences, we take good care of the value that the event delivers to attendees. No speaker is selected randomly, no networking activity is an afterthought, and every single talk is thoroughly curated and reviewed. SmashingConf Whistler isn't going to be an exception: with 2 days of heavily practical front-end talks and 7 front-end + RWD workshops, you'll leave the conference with a treasure of useful tips and tricks applicable to your work right away.
My Android Galaxy smartphone is so sweet. It plays games, has a lovely screen and lets me check all of my favorite websites while I’m commuting to and from work. And my new iPad is even better; it’s all I use at home when I’m relaxing in the living room, cooking in the kitchen or toileting on the toilet. As a consumer of electronic gadgets, I’m happier than Angelina Jolie in an orphanage with all of the devices with which I can use to access the Internet. As a developer, I hate it.
Have you seen how many browsers and devices we have to test now? I remember when Internet Explorer (IE) 8 came out and we were annoyed that we had to start testing six browsers. Now, we’re testing at least 15! Back then, when every home had broadband and before anyone had a smartphone, we were living in the Golden Age of web development. We never knew how easy our jobs were.
A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion. You test to see which version does a better job of leading visitors to one of your goals, like signing up or subscribing to a newsletter. You can test two entirely different designs for a landing page or you can test small tweaks, like changes to a few words in your copy.
Running A/B tests on your website can help you improve your communication with visitors and back up important design decisions with real data from real users. With the multitude of tools available (detailed later), split testing has become easy for even non-technical people to design and manage.
At the end of 2012, I was talking with a good friend of mine who runs a small custom woodworking company. We were discussing business over the last year and a few things we learned. While his business did about double the revenue that mine did in 2012, I made considerably more profit.
That’s when it sank in how unusual my business really is: Instead of having a 10 to 20% profit margin like many businesses, I had an 85% profit margin in 2012. That actually could have been much higher, except that I spent some money on equipment (I needed that 27-inch display) and hiring freelancers. After creating each product, I have only 5% in hard costs for each sale. And the product can be sold an unlimited number of times.
It's one thing to create a web application and quite another to keep it accessible — independent of the device that the user is using and its capabilities. That's why Heydon Pickering, now the accessibility editor on Smashing Magazine, wrote an eBook Apps For All: Coding Accessible Web Applications, outlining the roadmap for well-designed, accessible applications.
This article is an excerpt of a chapter in the eBook that introduces many of the ideas and techniques presented. Reviewed by Steve Faulkner, it's an eBook you definitely shouldn't miss if you're a developer who cares about well-structured content and inclusive interface design. – Ed.
Because the W3C’s mission from the outset has been to make the web accessible, accessibility features are built into its specifications. As responsible designers, we have the job of creating compelling web experiences without disrupting the inclusive features of a simpler design.