What 22 Billion Newsletters Tell Us About Designing For Mobile Email

Do you know which platforms and email clients to focus on when creating an email newsletter for yourself or a client? Using the data from over 22 billion email subscribers, we determined what designers should prioritize, both this year and beyond.

What 22 Billion Newsletters Tell Us About Designing For Mobile Email

In this article, we’ll interpret the numbers from our “Email Marketing Trends” report to help designers like you make informed decisions about what works and what doesn’t in email newsletters.

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Off To The Races: Getting Started With Design Sprints

Many modern software development best practices draw on influences from the industrial era and concepts like specialization, where individuals with specialized skills worked in an assembly line to mass-produce physical products. These practices from the world of manufacturing have come to influence how things are done when designing and building software products as well.

Off To The Races: Getting Started With Design Sprints

Lean thinking is one of the latest approaches software development companies have adopted to maximize value and reduce wasted effort and resources. It does so by breaking down an objective into a series of experiments. Each experiment starts with a hypothesis that is tested and validated. The output of each experiment informs the future direction. This is similar to the idea of “sprints” in the agile world, where the overall product roadmap is divided into smaller and meaningful bodies of work.

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Tips For Mastering A Programming Language Using Spaced Repetition

Since first hearing of spaced repetition a few years back, I’ve used it for a wide range of things, from learning people’s names to memorizing poetry to increasing my retention of books. Today, I’ll share best practices that I’ve discovered from using spaced repetition to learn and master a programming language.

Tips For Mastering A Programming Language Using Spaced Repetition

Some great articles on this topic are already out there, including “Memorizing a Programming Language Using Spaced Repetition Software” by Derek Sivers and “Janki Method” by Jack Kinsella. But because you’re busy, I’ll quickly summarize some of the best practices that I’ve learned along the way.

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The Current State Of E-Commerce Search

When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well.

The State of E-Commerce Search: 2014

On-site search is a key component of almost any e-commerce website. That’s why we at Baymard Institute have invested months conducting a large-scale usability study, testing the e-commerce search experience of 19 major e-commerce websites with real-world end users.

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How To Plan And Run A Great Conference Experience

Our industry is a great one. It’s filled with a lot of awesome people building a lot of inspiring things and constantly seeking out ways to express just how much they love doing so. We’ve had blogs and podcasts, and right now hosting conferences is the big thing. Ever more people are organizing conferences, arranging meetups and creating memorable experiences. It’s fantastic to see.

How To Plan And Run A Great Conference Experience

Nothing compares to a good conference: the atmosphere of being immersed in a crowd of people who share the same passion as you, the lessons you learn and advice you take in, and the friends you get to meet and the new ones you make. You leave a good conference re-energized — full of zeal for your job and bursting with fresh ideas.

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Targeting Mobile Users Through Google AdWords

“Know your audience” has stood as a fundamental marketing principle since long before the web. When advertising online, you need to take into account one of the most basic factors of the audience you are reaching: what devices they are using.

Targeting Mobile Users through Google Adwords

The most popular online advertising platform, in use by marketers of all sizes, is Google AdWords. Up until early 2013, AdWords allowed advertisers to set up separate campaigns to target mobile devices. Best practice generally entailed targeting mobile, desktop and sometimes tablet users in unique campaigns.

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A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)

How can designers create experiences that are custom tailored to people who are unlike themselves? As explained in part 1 of this series, an effective way to gain knowledge of, build empathy for and sharpen focus on users is to use a persona. This final part of the series will explain an effective method of creating a persona.

A Closer Look At Personas: A Guide To Developing The Right Ones (Part 2)

There are myriad ways to integrate user-centered thinking into the creative process of UX design, and personas are one of the most effective ways to empathize with and analyze users. There is no one right way to develop a persona, but the method I will share here is based on processes developed, field-tested and refined over the years at the interaction design agency Cooper. This process follows a logical order that begins with knowing nothing (or very little) about users and ends with a refined and nuanced perspective of users that can be shared with others.

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