Imagine that you wake up one morning, reach groggily for your laptop and fire it up. You’ve just finished developing a brand new website and last night you were proudly clicking through the product list. The browser window is still open, the Widget 3000 is still sparkling in its AJAXy newness.
You grin like a new parent and expectantly click on “More details”. And nothing happens. You click again, still nothing. You press Refresh and get that annoying swirling icon and then the page goes blank. Help! The Internet is gone!
With all the talk of new HTML5 standards such as the srcset attribute and <picture> element, as well as server-side techniques such as Responsive Web Design + Server Side Components (RESS), you'd be forgiven for concluding that simple, static websites can’t support responsive images today.
That conclusion might be premature, however. In fact, there’s an easy, straightforward way to deliver responsive images that’s supported by all of today’s Web browsers: CSS background images.
Unlike other industries, the Web design and development community are all about sharing knowledge and experience. We are very lucky to be part of such a great and useful learning environment, and it is up to us to embrace it — to embrace our learning experiences, and also to embrace our ability to share.
Not only are case studies a great way to explain the design process of an agency, but they also help designers and developers to learn from each other.
“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?
Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy. What even goes into a digital strategy! Unfortunately, this is something management seems to increasingly request from Web designers.
The recently popularized “flat” interface style is not merely a trend. It is the manifestation of a desire for greater authenticity in design, a desire to curb visual excess and eliminate the fake and the superfluous.
In creating new opportunities, technological progress sometimes leads to areas of excess. In the 19th century, mechanized mass production allowed for ornaments to be stamped out quickly and cheaply, leading to goods overdecorated with ornament.
In my career as a freelance illustrator, map-making has become a favorite specialty of mine. With each map assignment, I virtually travel across the globe, visiting places I’ve never been. Most recent was a “trip” to New Zealand for a sampling of local Wellington beer for Draft Magazine.
My maps are designed to appear next to magazine stories about trips to faraway places, or about the best restaurants in a nearby neighborhood. I create them in Adobe Illustrator, and I relish the research process as much as working on the drawings themselves.
Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of our case study — we had been working on Languages for close to a year. It was finally go time.
Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it. So, part two of our journey is all about marketing. It turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store.