Posts Tagged ‘Analytics’

We are pleased to present below all posts tagged with ‘Analytics’.

CSS-Only Solution For UI Tracking

The web is growing up. We are building applications that work entirely in the browser. They are responsive; they have tons of features and work under many devices. We enjoy providing high-quality code that is well structured and tested.

CSS-Only Solution For UI Tracking

But what matters in the end is the impact for clients. Are they getting more products sold or are there more visitors for their campaign sites? The final results usually show if our project is successful. And we rely on statistics as a measuring tool. We all use instruments like Google Analytics. It is a powerful way to collect data. In this article, we will see a CSS-only approach for tracking UI interactions using Google Analytics.

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Is Your Responsive Design Working? Google Analytics Will Tell You

Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive web design, creating breakpoints in CSS for particular screen sizes was common, like 320 pixels for iPhone and 768 pixels for iPad, and then we tested and monitored those devices.

Is Your Responsive Design Working? Google Analytics Will Tell You

As responsive design has evolved, we now more often start with the content and then set breakpoints when the content “breaks.” This means that you might end up with quite a few content-centric breakpoints and no particular devices or form factors on which to test your website.

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How To Use Analytics To Build A Smarter Mobile Website

Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users?

How To Use Analytics To Build A Smarter Mobile Website

When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smartphone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.

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How To Simplify Mobile App Data With Google Analytics And Tag Manager

Information about customers has never been available on the scale it is today. Businesses are learning new ways to leverage data to improve themselves on a daily basis. They’re realizing that data collection and data analysis have a measurable return on investment, and decision-makers are asking to see them.

Simplify Mobile App Analytics With Google Analytics And Tag Manager

As a developer, business owner or marketer, you need to know how to gather data and how to do it efficiently and in a scalable way. Furthermore, you need to understand what that data means and how to present it.

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Keep Your Analytics Data Safe And Clean

Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn't possible to reprocess the data—so what is lost cannot be recovered.

Keep Your Analytics Data Safe And Clean

For this reason, it is essential to have a place where you can test changes to your settings and configurations. It is also important to keep track of changes in a way that they can be used to provide a context for analysts, so that when you are looking at incomprehensible spikes in past data, you can check whether any changes were made to the data collection methods (or if an offline campaign was in place during the period analyzed). Having such a process in place will help to keep data safe from loss and clean from inaccuracies.

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A Guide To Google Analytics And Useful Tools

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics.

Screenshot

In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

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Perform Better With AdSense: The Ultimate Round-Up

Google AdSense is the easiest and quickest way to make your website, of any size, profitable. Sign-up, generate your ads and copy & paste the code into your web page, and...well, that’s it really. You are earning money. It works by by reading keywords from your content, and then displays content related text and image ads, thus enabling ads specifically targeted to your site and readers.

Google Adsense

Of course, there is a lot more to Adsense, but in a nutshell that covers it. This post is not about Adsense and its simplicity, though. It’s about understanding Adsense and all its rules, optimisation and ad placement, but mainly it’s about maximising your sites potential earnings using the different types of ads that Google offers. You could use text, image or video ads, or you could display ads within your RSS feed, search, mobile content or applications. Yes, there is a lot to cover. I'll try not to bore you.

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