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Posts Tagged ‘branding’

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Building An Effective ‘Coming Soon’ Page For Your Product

From Sacha Greif
May 24th, 2011
41 Comments

I recently had to design a couple of teaser pages for a client and a personal project, and this led me to think about what exactly makes for a good teaser page — or to be more precise a “coming soon” page that companies often put up before they’re ready ...

Relationship Engineering: Designing The Happily Ever After

From Thomas Giannattasio
May 20th, 2011
42 Comments

I remember when we first met. We hit it off instantly, and it didn’t take long before I was in love. I introduced her to my family, and they all loved her, too. Hell, I even convinced my wife that she was perfect. We’ve been happily together now for years. ...

Getting Ahead Of The Curve: Branding On Mobile Devices And Desktop Browsers

From Michael Tuck
May 12th, 2011
20 Comments

According to Brandweek, “brands are the express checkout for people living their lives at ever increasing speed. This article shows you how, and why, to add “app”-like icons to your sites for several mobile and desktop browser displays, to clearly and elegantly identify your site with an icon that stands ...

How to Maintain Your Personal Brand as a Corporate Employee

From Jeff Gothelf
December 28th, 2010
56 Comments

A strong personal brand is beneficial on many levels. At the core it differentiates the designer, developer, marketer, etc, from the rest of the pack within crowded disciplines. It functions as a self-promotion agent that works for the practitioner 24/7/365 ultimately ensuring this person becomes a magnet for new and ...

Designing Style Guidelines For Brands And Websites

From Kat Neville
July 21st, 2010
101 Comments

A website is never done. Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. One way to help those who take over your projects is to produce a style guide. Edward Tufte once said: “Great design is not democratic; ...

Brand = User Experience: The Interface of a Cheeseburger

From Oliver Reichenstein
October 24th, 2009
115 Comments

There he goes, the web designer, stepping up to the counter of an empty McDonald’s at 3 o’clock in the morning. He is scanning the overhead menu, putting a cheeseburger in his mental shopping basket. “Cheezubahga, onegaishimasu,” we hear him say, “with an iced tea.” Waiting for his order, he examines ...

How To Improve Your Branding With Your Content

From Rick Sloboda
May 16th, 2009
51 Comments

Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So ...

Colors In Corporate Branding And Design

From Steven Snell
January 28th, 2009
81 Comments

Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, ...