Posts Tagged ‘Branding’

We are pleased to present below all posts tagged with ‘Branding’.

What’s Brand?

Brand is an important part of any business. So why do some of us claim we brand businesses, when we fall so short on it's definition and limit ourselves at logo design? There are many factors that affect a brand and these factors can contribute to a unique and long-lasting brand. We often overlook the real meaning of brand and we need to understand it to fully comprehend the field.

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Brand = User Experience: The Interface Of A Cheeseburger

There he goes, the web designer, stepping up to the counter of an empty McDonald’s at 3 o’clock in the morning. He is scanning the overhead menu, putting a cheeseburger in his mental shopping basket. “Cheezubahga, onegaishimasu,” we hear him say, “with an iced tea.”

Waiting for his order, he examines the wireframe of the display on the cash register, the mechanical logic of the deep fat fryers, the input/output logic of the ice cream dispenser. Coming late from work, with his mind still in design mode, he starts tracing the restaurant’s interaction model, drawing arrows from the entrance to the counter to the tables to the trash cans; seeing how the conveyor-belt kitchen, the trays with the paper liners, the bolted down seats and the meals comprise a single, complete customer interface. “They must have run usability tests,” he thinks, taking his tray to the table.

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How To Improve Your Branding With Your Content

Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about your business, product or service, and back it up.

Are you the biggest or most popular provider of your type of product? Do you provide the widest selection of services? Do you leverage strategic partnerships? Create patented technology? Offer convenient locations? Or are you young and small, able to churn out customized solutions swiftly, unlike your much larger and slower competitors?

Branding

Define your strengths and leverage them. Purposefully written Web copy that effectively tells your prospects why they should buy from you or your client can make a world of difference on the sales front. In fact, if done right, it can actually disqualify the competition.

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Colors In Corporate Branding And Design

Color is a major consideration in any Web design. Whether for an individual, small company, or major corporation, color scheme is one of the most significant factors in the overall look and appearance of a website. In some cases, the designer may have the sole discretion in making color choices, but many times a color scheme has already been established and needs to be followed. In situations where a company already has a strong brand, color usage for the website can either build or take away from this.

Best Buy

In this article, we'll take a look at the impact that website color schemes have on the overall branding of a company, and we'll also look at plenty of examples. We won't be going into the subjects of color choices for branding or the psychology of colors, but rather we'll look at established companies to see if the colors in their website branding are consistent with the rest of their marketing.

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