Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Selling The Value Of The Web To Small-Town Clients

Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in turning a profit.

Selling The Value Of The Web To Small-Town Clients

I’ve provided web design services to small-town businesses for the past few years, having had many happy outcomes, but also a lot of negative experiences from which I’ve learned hard lessons. One of the most important things I’ve learned is how to sell the value of the web. Many of my clients needed to be convinced that a website would actually be good for their business. A lot of them were almost naive about the web and about the impact and reach that a professional website and online strategy would have for their small business, even one whose target market lies within a 15-kilometer radius.

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How To Profit From Selling Digital Products (Part 2)

This is the second and final article on how to sell and profit from digital products. In part 1, we covered many of the benefits of digital products over physical goods as well as the marketing philosophies to help you build an audience for your products. Today, we will be discussing more of the tactics required for a successful digital product business. There's also a dark side to this world, which we'll get into towards the end. Let's jump in.

How To Profit From Selling Digital Products (Part 2)

Remember how one of the best things about digital products is that you don’t have to ship anything? Your profit margins are much higher, and fulfilling orders is so much easier! You still have to deliver the product to the customer, but e-commerce software will do that for you, so you don’t have to be involved at all.

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How To Profit From Selling Digital Products (Part 1)

At the end of 2012, I was talking with a good friend of mine who runs a small custom woodworking company. We were discussing business over the last year and a few things we learned. While his business did about double the revenue that mine did in 2012, I made considerably more profit.

How To Profit From Selling Digital Products (Part 1)

That’s when it sank in how unusual my business really is: Instead of having a 10 to 20% profit margin like many businesses, I had an 85% profit margin in 2012. That actually could have been much higher, except that I spent some money on equipment (I needed that 27-inch display) and hiring freelancers. After creating each product, I have only 5% in hard costs for each sale. And the product can be sold an unlimited number of times.

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How To Communicate Effectively In IT Projects

One of the most important factors in the success or failure of any IT project is communication. Communicating effectively can be quite difficult, especially when a project involves many people with different backgrounds, experience, skills, responsibilities and levels of authority. The problem compounds when the people involved belong to different organizations with different working guidelines.

How To Communicate Effectively In IT Projects

Effective communication happens when a message is delivered whose content has the same meaning for the recipient as it does for the sender, thus inciting the desired action.

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A Better Way To Request App Ratings

No one really wants to be interrupted, much less for something silly while they’re in the middle of doing a billion things. So, why do app ratings follow this pattern? And why don’t developers attempt to talk more with their customers?

A Better Way To Request App Ratings

In this article, we’ll investigate the various tactics of prompting for app reviews and ratings and how to make them better. We’ll also talk about how to ask users for feedback in a way that benefits everyone.

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Take A Digital Health Check

Have you ever wondered how digitally healthy the organization where you work at really is? If you're a freelancer or work at an agency, well, have you thought about the health of your clients?

Take A Digital Health Check

I’m not talking about whether you have the latest mobile application or a responsive website. I’m talking about the organization that sits behind these digital tools. If the organization is not digitally healthy, then even the best technology and design will fail. As digital professionals, we like to complain that the organizations with which we work are a hindrance. But are they? Exactly how digitally-friendly are the companies we work for?

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The Last Goodbye: How To Shut Down A Failing Product

The true power of the web has always depended on the open nature of its technology. Anyone who’s interested can create a website, and anyone with an idea could turn out the next Facebook. Technology takes no heed of gender, creed or race, but is reduced down to code and the desire to create.

The Last Goodbye: How To Shut Down A Failing Product

This great power has produced unbounded enthusiasm, and everyone you meet has an idea for the “next great website or app.” Buried within this enthusiasm, however, is the harsh reality that many new products fail. But what should you do if your product does fail? How do you close a product with dignity, so that both you and your users leave on good terms?

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