Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

So You Want To Build A Software Product

If you like the idea of being your own boss (I certainly do), chances are you get the itch sometimes to create your own product  — a product whose direction you control, that you do not have to compromise on with someone else, and whose fruits you get to fully enjoy, instead of being paid by the hour or a flat rate. It could be a Web service, a WordPress plugin or a desktop application, but the core problem is the same: how do you pick an idea that will succeed?

Most of us take a very simple approach: we stumble on something that doesn’t work well for us or we identify a problem that we have a lot of experience with, and we think, “All right, I’ll just build x for y and make a mint.” The problem is that we don’t have any indicators of whether others feel the same pain and would be inclined to pay for a solution.

Read more...

Assuming Leadership In Your Design Agency

There comes a point in the career of many Web designers where the logical progression in that career is to take on a leadership position. A logical step or not, when a designer "assumes" this type of a position, there is often another "assumption" happening at the same  —  that wizard-like proficiency with HTML and CSS, coupled with a number of years in the industry, equips someone to take on a leadership role. This is, of course, not always the case.

Screenshot

Over the past few years, I have gone through this transition myself, moving from a Web designer to a Creative Director to my current role as the Director of Web Development. During this transition, I turned to the blogs and other resources that I had found helpful in my career to that point, looking for tips and lessons that would help me in my new role. I quickly realized was that while there are countless articles to help you become that aforementioned HTML and CSS wizard, there are precious few that deal with the move from designer to director.

Read more...

Idiots, Drama Queens and Scammers: Improving Customer Service with UX

User experience design isn’t just about building wireframes and Photoshop mock-ups. It extends to areas that you wouldn’t necessarily think are part of the discipline.

Idiots Button

For example, your customer service department can have a huge impact on your website’s overall user experience. Similarly, the design of your user experience could have an awfully big effect on your customer service department. Of course, not all of your users will interact with the customer service department, but for those who do, their experience can improve or destroy the customer relationship.

Read more...

Building WordPress Themes You Can Sell

When I took my first steps into the WordPress theme arena, I didn’t know much about it. I wandered blindly into the business, not knowing whether I was doing things correctly. Over time, through trial and error and making rookie mistakes, I learned some valuable lessons and gained important insights. To save you from going down the same winding path, I’ll share some of the important takeaways that I’ve learned so far, like how to gain a solid user base, what to include in your themes and, most importantly, what to leave out.

sawyer_teaser

You could build the best WordPress theme in the world, but it won’t matter unless people know about it and use it. One of the smartest things I did when starting my theme business was to release a free theme. It took a while for it to gain traction, but things took off once it got some attention from being featured on other websites. Consumers are willing to download a free theme from the new kid on the block and try it out because hardly any financial risk is involved.

Read more...

Web Designer, Be Your Best Promoter

Have you ever had someone flirt with you and they did nothing but demean themselves the whole time? Did that make you attracted to them? Doubtful. Yet, this is how so many individuals seem to handle their business today. With the advent of social media, the Web has been overflooded with individuals claiming that they are experts at everything. It has become so rampant that whenever I come to see someone label themselves as an expert I immediately believe they are trying to pull a fast one on me.

Unfortunately, many times these people get business because there are people out there who really do believe that they are experts. How many great designers do you know out there who struggle to find clients, while the world's worst Microsoft Frontpage jockey can't keep client offers out of his inbox? I know some of you reading this are dying to get more clients or more users to the app you created. Obviously, to get more people you need to let more people know about you and that doesn't happen unless you say something.

Read more...

Supporting Your Product: How To Provide Technical Support

Users will always need support. You could have a bulletproof product and the most excellent tutorials and documentation, and someone will find a way to break it or just not read the information staring them in the face. Later in this article, I’ll explain some ways to minimize support requests and the time spent in dealing with them. But you should expect to offer support and build it into the price of your product.

Your support systems should also help you track the amount of time being taken up by support, so that you can plan for future requirements. If you are a small company whose product developers are supporting the product at present, knowing the amount of time each license or user requires for support on average will enable you to project when you might need to hire additional support staff.

Read more...

You’re Pricing It Wrong: Software Pricing Demystified

Pricing your own product is always a tricky proposition, and the more critical the price is to your product’s success, the more difficult it is to set. It’s easy to look at another product and say how much you would be willing to pay for it, but how can you know how much people would be willing to pay for yours?

There are no absolute truths or perfect formulas for finding the best price, assuming that the “best price” even exists. Instead, take a structured approach to finding a good starting point, and improve it through feedback and testing. But first, you need to understand what the best price actually is.

Read more...

↑ Back to top