Tag "Business" on Smashing Magazine

Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

What I Wish Someone Had Told Me About Freelancing

From Elizabeth Gast
April 5th, 2010
84 Comments

I’ve been freelancing as a brand identity artist for about a year now and there are some things I have learned along the way. I researched a lot of articles about freelancing but all of them tended to say the same things, like don’t quit your day job until you ...

Getting Started with Banner Advertisements

From Shay Howe
April 2nd, 2010
46 Comments

Banner ads, also known as display ads or image ads, are image-based advertisements that are widely popular online. Why are banner ads so popular? They are a cost-effective way to allow advertisers to attractively display their products and services online across an array of websites. Additionally, banner ads allow for ...

What Makes A Great Cover Letter, According To Companies?

From Kat Neville
March 25th, 2010
101 Comments

Ah, the dreaded cover letter. Boring to write, difficult to get right, and you’re usually preoccupied by other things (such as the portfolio and resume, which are also really important). Unfortunately, your cover letter is a company’s first exposure to you, and it determines whether your application is trashed or ...

How to Create a Promotional Snail Mail Campaign

From Dan Redding
March 16th, 2010
49 Comments

It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this ...

Common Questions About Design Professionalism

From Andy Rutledge
March 8th, 2010
154 Comments

The design profession is full of happy folks, and understanding why so many designers enjoy their work is not hard. But not all are so happy. If you’re not careful, the joy of getting paid to pursue your passion can be tainted by the less joyous realities of the professional ...

Web Design Criticism: A How-To

From D. Keith Robinson
March 2nd, 2010
122 Comments

Web design is a relatively young field. It’s youthful, growing and made up of people from all kinds of backgrounds, many of whom lack formal design training. We have learned, and still are learning, as we go. I came into my first job as a Web designer for Boeing back ...

Is John The Client Dense or Are You Failing Him?

From Paul Boag
February 19th, 2010
150 Comments

Meet John the client. John runs a reasonably large website. He is a marketer who considers himself smart, articulate and professional. That said, he doesn’t know much about Web design, and so he needs your help. John comes to you with a clear set of business objectives and asks for ...

Don’t Forget The Small Stuff This Year

From Melissa Scroggins
January 23rd, 2010
61 Comments

Whether a designer, developer, blogger, or freelancer, you surely have a to-do list on which certain items slowly inch their way down. These forgotten items add up fast! Think of all the items that you’ve discarded from your to-do list to save time. Even more frightening, what items might you ...

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