Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Fight The System: Battling Bureaucracy — Part 2

This article is the second part of Paul Boag's series about common problems and difficulties that occur in in-house Web teams working in large companies. The series explains ways to to improve how your team is perceived within your organization, overcome politics and problem people, ensure that a project gets approval and deliver work within scope and on time. Feel free to check part 1 of the article as well.

The client locked behind bars

When working for a large organization, you constantly require the approval of others to move anything forward. If you want a budget for a new Web project, you need to get senior management to buy in. When you conceive an approach for a new design, it needs to go through marketing and the brand police. Sooner or later, everything you want to do on the website needs approval.

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Upcoming Web Design and Development Conferences in 2010

At the end of last year, we published a comprehensive list of web design and development conferences that might be of interest to Smashing Magazine's diverse readership. Many readers commented and added links to other conferences and events that weren't listed, some of which were added to the post. Using the contents of that list along with some other sources, we've compiled a list of web design and development-related conferences and events that will be taking place in the next six to eight months.

Brookly Beta Conference

As always, there is no way for us to be able to include every possible event here, but we'll be glad to update the list if you provide a comment to an upcoming event that you feel would be of interest to graphic designers or web developers. While the previous roundup was organized by category, this one lists the events in chronological order starting with the earliest.

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Designing and Producing Creative Business Cards: Techniques and Details

Plenty of creative business card showcases are available out there. Many of these are beautifully done and well thought out, and they serve as inspiration for those who would like their business card to be more than the standard rectangular piece of paper. Yet little explanation accompanies these examples, and figuring out just how to bring your idea to life can be overwhelming, to say the least. This guide is meant to help you decide which technique is right for you, how to correctly prepare the files and what to look for in a printer.

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I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks. Think in terms of what the design will add to your message. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.

You may be interested in the following related posts:

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Fight The System: Battling Bureaucracy

If you work as part of an in-house Web team, you have my sympathy. If that in-house team is within a large organization, then doubly so. Being part of an in-house Web team sucks. Trust me, I know. I worked at IBM for three years and now spend most of my days working alongside battle-weary internal teams.

Web designer trying to hang himself

It's hardly surprising that most in-house teams are worn down and depressed. They face almost insurmountable challenges. Too often, a website becomes a battleground for pre-existing departmental conflicts. Political power plays can manifest themselves in fights over home page real estate or conflicts over website ownership. After all, is the website an IT function or a marketing tool?

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Web Design Checkmate: Using Chess For Success in Web Design

The business of building websites is one of constant change, adaptation and strategy. The way designers and developers build websites is often informed by the methods of others and their own trial and error. In light of this, we can draw a number of parallels — some philosophical, to a certain extent — between Web professionals and one of the oldest and most popular board games of all time (counting traditional and digital games). This game is chess.

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In this article, we’ll explore the relationship between the game of chess and the Web industry. We’ll learn fundamental lessons from the pawn, rook, knight, bishop, queen and king, and we’ll highlight the factors — both offline and online — that determine best practices. The game is beloved by many professionals, so it seems fitting to apply its great strategy and elegance to the digital age; certain practices might help you lead a more successful working life.

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Recession Survival Tips For Online Businesses

In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors' caution to seize opportunities in the tough market.

Gain trust of skeptical customers

Whatever your approach, remember that Web marketing is a great investment during a recession. Online marketing, though a short-term endeavor, is quick to set up, measurable and, as a result, easily optimizable. It can be infinitely better than a lock-in marketing strategy or partnership, especially in a poor economic climate.

Here are three Recession “R”s, to help your business take advantage of online marketing in this challenging time. Rework, Revisit, Reach Out: let's take a closer look at survival tips and strategies for online marketing.

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Business Card Design Starter Kit: Showcase, Tutorials, Templates

Professionals in any field should always keep business cards on them because you never know when you'll meet a potential client, partner or like-minded person. Despite their small size, business cards are one of the most powerful and handiest marketing tools. Not only do they create a link between you and your new contact, they’re also a quick way to give a great first impression. Business cards promote your skills and achievements and serve as a little container for big ideas.

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Don't underestimate the process of designing business cards; a well-made card does not just share your contact details: it generates further sharing and buzz. Like any self-promotion tool, designing a business card requires solid brainstorming and careful implementation to get the best effect.

This post targets a diverse audience. It features a collection of remarkable business card designs that could help you in your search for creative ideas. The round-up of fresh tutorials and business card templates further down might come in handy for those who don’t have the skills or experience to design their own.

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Craft An Irresistible Price By Focusing On Your Users

Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.

Your price is the nail from which you hang your masterpiece.

For just about a year now, between designing and developing client’s websites, I have been running a little app that I created with co-workers. In that time, we have launched, added features, raised the price, added more features and just now begun the early stages of marketing the product. So far, we have done all of this without borrowing a cent, and we have managed to at least cover our costs, if not generate some modest profit. I have no doubt that this success comes from our choices of model and price point.

This article is not about “How to price your app.” There are plenty of good resources for learning how to find the right number. Pricing for use is a framework for continually adjusting your price, when needed, to suit your profit goals and the experience of your users.

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