Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

How To Convince The Client That Your Design Is Perfect

As designers who deal with clients, we all have to face one situation, no matter how difficult and uncomfortable, and that is guiding the client to accept that your design is perfect. Now, you already have the project, so this is not a matter of convincing them to pick you for the job. This is about getting them to see that your design satisfies their requirements and contains everything they want. We all have to take on this role of virtual tour guide and lead them through the project's twists and turns, ensuring that the best interests of the client and website are served.

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In the end, the final decision falls to the client, but there are times — and most of us have experienced them — when the client’s lack of expertise in the field affect the quality of the design. In such times, we have a responsibility to do everything in our power to convince the client that the design is perfect as it is, and that any further alteration would impair the website's ability to communicate everything it needs to. This confrontation is not welcome by either party, but it is certainly necessary.

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Breaking Down Doors: Promoting Yourself To Dream Clients

There’s a saying that the School of Visual Arts in New York City once used in its ads: “To be good is not enough when you dream of being great.” We all have dream clients that we would like to add to our portfolio, but either we don’t know how to reach them or have no idea how to even start. Promotion is not a big subject at art school, and I know way too many creatives who stare at the phone and wonder why it’s not ringing.

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There are many ways to promote yourself, and as with any product, you have to target your audience as efficiently and as cost-effectively as possible. Let’s go over some problems and solutions.

If you want people to know you and consider you a valuable contact, then you must promote yourself. If you see your career as being surrounded by rainbows and unicorns, then may you be paid with singing flowers and pixie sparkles. If you look at your career as a business, then as with any business, you must promote it.

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I Want To Be A Web Designer When I Grow Up

This article is a rebuttal of "Does The Future Of The Internet Have Room For Web Designers?," published in our "Opinion Column" section a couple of days ago. In that section, we give people in the Web design community a platform to present their opinions on issues of importance to them. Please note that the content in this series is not in any way influenced by the Smashing Magazine team. Please feel free to discuss the author's opinion in the comments section below and with your friends and colleagues. We look forward to your feedback.

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Last Thursday afternoon, I spent about 30 minutes doing a question-and-answer session over Skype with a Web design class in Colorado. I was given some example questions to think about before our session, which were all pretty standard. “Who are some of your clients?” “What do you like about your job?” “Who is your favorite designer?” I felt prepared.

Halfway through the interview, a question surprised me. “So, are there any jobs in Web design?” When a teenager from a town with a population of 300 asks about job security, and the others sit up and pay attention, he’s not asking out of concern for my well being. He’s asking out of concern for his own future.

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Turning All Clients Into Dream Clients (or Common Client Difficulties)

Clients can be tough… real tough. Working side by side with some clients can be an agonizing experience — an experience so painful that you often wonder what exactly you have gotten yourself into. On the other hand, some clients are an absolute dream to work with. Every day spent working with them reminds you why you became a Web designer and just how enjoyable your job actually is. The question then is, how do we take our most difficult clients and turn them into dream clients? The answer may be easier than you realize.

Client sets too high of expectations.

Clients often require a bit of hand-holding. When dealt with correctly, this is not too overwhelming; it just calls for some simple guidance. You may be surprised by how a few extra emails here and there can make a world of difference. Outlined here are some of the most common client difficulties we run into and how to best resolve them.

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Fight The System: Battling Bureaucracy — Part 2

This article is the second part of Paul Boag's series about common problems and difficulties that occur in in-house Web teams working in large companies. The series explains ways to to improve how your team is perceived within your organization, overcome politics and problem people, ensure that a project gets approval and deliver work within scope and on time. Feel free to check part 1 of the article as well.

The client locked behind bars

When working for a large organization, you constantly require the approval of others to move anything forward. If you want a budget for a new Web project, you need to get senior management to buy in. When you conceive an approach for a new design, it needs to go through marketing and the brand police. Sooner or later, everything you want to do on the website needs approval.

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Upcoming Web Design and Development Conferences in 2010

At the end of last year, we published a comprehensive list of web design and development conferences that might be of interest to Smashing Magazine's diverse readership. Many readers commented and added links to other conferences and events that weren't listed, some of which were added to the post. Using the contents of that list along with some other sources, we've compiled a list of web design and development-related conferences and events that will be taking place in the next six to eight months.

Brookly Beta Conference

As always, there is no way for us to be able to include every possible event here, but we'll be glad to update the list if you provide a comment to an upcoming event that you feel would be of interest to graphic designers or web developers. While the previous roundup was organized by category, this one lists the events in chronological order starting with the earliest.

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Designing and Producing Creative Business Cards: Techniques and Details

Plenty of creative business card showcases are available out there. Many of these are beautifully done and well thought out, and they serve as inspiration for those who would like their business card to be more than the standard rectangular piece of paper. Yet little explanation accompanies these examples, and figuring out just how to bring your idea to life can be overwhelming, to say the least. This guide is meant to help you decide which technique is right for you, how to correctly prepare the files and what to look for in a printer.

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I never tire of repeating this to anyone who will listen. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks. Think in terms of what the design will add to your message. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.

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