Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Fight The System: Battling Bureaucracy

If you work as part of an in-house Web team, you have my sympathy. If that in-house team is within a large organization, then doubly so. Being part of an in-house Web team sucks. Trust me, I know. I worked at IBM for three years and now spend most of my days working alongside battle-weary internal teams.

Web designer trying to hang himself

It's hardly surprising that most in-house teams are worn down and depressed. They face almost insurmountable challenges. Too often, a website becomes a battleground for pre-existing departmental conflicts. Political power plays can manifest themselves in fights over home page real estate or conflicts over website ownership. After all, is the website an IT function or a marketing tool?

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Web Design Checkmate: Using Chess For Success in Web Design

The business of building websites is one of constant change, adaptation and strategy. The way designers and developers build websites is often informed by the methods of others and their own trial and error. In light of this, we can draw a number of parallels — some philosophical, to a certain extent — between Web professionals and one of the oldest and most popular board games of all time (counting traditional and digital games). This game is chess.

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In this article, we’ll explore the relationship between the game of chess and the Web industry. We’ll learn fundamental lessons from the pawn, rook, knight, bishop, queen and king, and we’ll highlight the factors — both offline and online — that determine best practices. The game is beloved by many professionals, so it seems fitting to apply its great strategy and elegance to the digital age; certain practices might help you lead a more successful working life.

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Recession Survival Tips For Online Businesses

In a recession, companies go one of two ways: either they become the cautious cat, adopting a wait-and-see attitude, spending carefully on their marketing and less overall, cutting back, or they become the ferocious lion, bold, taking advantage of their competitors' caution to seize opportunities in the tough market.

Gain trust of skeptical customers

Whatever your approach, remember that Web marketing is a great investment during a recession. Online marketing, though a short-term endeavor, is quick to set up, measurable and, as a result, easily optimizable. It can be infinitely better than a lock-in marketing strategy or partnership, especially in a poor economic climate.

Here are three Recession “R”s, to help your business take advantage of online marketing in this challenging time. Rework, Revisit, Reach Out: let's take a closer look at survival tips and strategies for online marketing.

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Business Card Design Starter Kit: Showcase, Tutorials, Templates

Professionals in any field should always keep business cards on them because you never know when you'll meet a potential client, partner or like-minded person. Despite their small size, business cards are one of the most powerful and handiest marketing tools. Not only do they create a link between you and your new contact, they’re also a quick way to give a great first impression. Business cards promote your skills and achievements and serve as a little container for big ideas.

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Don't underestimate the process of designing business cards; a well-made card does not just share your contact details: it generates further sharing and buzz. Like any self-promotion tool, designing a business card requires solid brainstorming and careful implementation to get the best effect.

This post targets a diverse audience. It features a collection of remarkable business card designs that could help you in your search for creative ideas. The round-up of fresh tutorials and business card templates further down might come in handy for those who don’t have the skills or experience to design their own.

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Craft An Irresistible Price By Focusing On Your Users

Price influences behavior. In order to craft an excellent user experience, the price — and how your users interact with that price — must be central to the development of the product, especially applications. No user will welcome an application if the cost is prohibitive. This makes price every bit as important as design, information architecture and wireframing, and it goes deeper than just getting people to click “Buy.” By focusing on users in setting and maintaining a price, you will increase revenue, lower overhead and, most importantly, significantly improve the user’s (read customer’s) experience.

Your price is the nail from which you hang your masterpiece.

For just about a year now, between designing and developing client’s websites, I have been running a little app that I created with co-workers. In that time, we have launched, added features, raised the price, added more features and just now begun the early stages of marketing the product. So far, we have done all of this without borrowing a cent, and we have managed to at least cover our costs, if not generate some modest profit. I have no doubt that this success comes from our choices of model and price point.

This article is not about “How to price your app.” There are plenty of good resources for learning how to find the right number. Pricing for use is a framework for continually adjusting your price, when needed, to suit your profit goals and the experience of your users.

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Passing The Holy Milestone: How To Meet Deadlines

For too many projects, there comes a time when every action taken, every decision and sacrifice made, is spurred on by pressure to finish. Tempers seem to shrink along with the available days, talk about “high standards” gives way to “good enough,” and people realize that deadlines are aptly named. During the last-minute crunch, someone may well wonder, how did it come to this? Could it have been prevented?

deadline-extends-past-estimate

Every Web project has deadlines. But not every designer or developer deals with them the same way. Because a deadline marks the end of a project, everyone involved in the project must understand the deadline’s role. Most projects follow a schedule or have an estimated date by which they must be completed. The concept is simple then: when the work takes longer than expected, deadlines get missed.

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The Creative vs. The Marketing Team: Yin And Yang, Oil And Water

Smashing Editorial: Please notice that the language in some parts of this article may be very informal. If you think you might be offended, please stop reading this article now.

I hate the division represented in this title. It’s the major stumbling block in modern business. Power struggle is never constructive, and it at least doubles workforce effort at a time when streamlined is crucial for a positive ROI. You can spell “team” from the word “marketing,” but I’ve yet to see a sense of it in marketing. What can one spell from “creative”? “Reactive”? I’ve seen plenty of that, and for good reason.

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Don’t get me wrong: I love marketing as a practice! Relatively speaking, marketing is a fairly new practice (marketing in the sense of "public", broad mass marketing, applied to products in the modern age — ed.), and one that has to evolve each day to keep up with consumerism and technology. As a designer, coming up with marketing ideas is orgasmic. Guerilla, sabotage and viral marketing are the work of genius, which is why we don’t see them very often. But you are probably thinking horrid thoughts about marketing practitioners right now, so let’s rethink for a second.

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