Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Passing The Holy Milestone: How To Meet Deadlines

For too many projects, there comes a time when every action taken, every decision and sacrifice made, is spurred on by pressure to finish. Tempers seem to shrink along with the available days, talk about “high standards” gives way to “good enough,” and people realize that deadlines are aptly named. During the last-minute crunch, someone may well wonder, how did it come to this? Could it have been prevented?

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Every Web project has deadlines. But not every designer or developer deals with them the same way. Because a deadline marks the end of a project, everyone involved in the project must understand the deadline’s role. Most projects follow a schedule or have an estimated date by which they must be completed. The concept is simple then: when the work takes longer than expected, deadlines get missed.

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The Creative vs. The Marketing Team: Yin And Yang, Oil And Water

Smashing Editorial: Please notice that the language in some parts of this article may be very informal. If you think you might be offended, please stop reading this article now.

I hate the division represented in this title. It’s the major stumbling block in modern business. Power struggle is never constructive, and it at least doubles workforce effort at a time when streamlined is crucial for a positive ROI. You can spell “team” from the word “marketing,” but I’ve yet to see a sense of it in marketing. What can one spell from “creative”? “Reactive”? I’ve seen plenty of that, and for good reason.

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Don’t get me wrong: I love marketing as a practice! Relatively speaking, marketing is a fairly new practice (marketing in the sense of "public", broad mass marketing, applied to products in the modern age — ed.), and one that has to evolve each day to keep up with consumerism and technology. As a designer, coming up with marketing ideas is orgasmic. Guerilla, sabotage and viral marketing are the work of genius, which is why we don’t see them very often. But you are probably thinking horrid thoughts about marketing practitioners right now, so let’s rethink for a second.

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Renegotiating The Contract (And Other Tales Of Horror)

You’ve met with the client, done the creative brief and gotten some kind of written agreement or contract. Work has been creative and progressing nicely. The joy and hope for life slowly return as the scent of money looms. So, with an overdose of sleeping pills no longer your retirement plan, you start to delete your suicide note and dispose of the envelopes containing instructions on terminating your accounts on Twitter, Facebook and LinkedIn.

Then, someone crunches some numbers and realizes that you can’t be paid what was agreed on. Suddenly, your contract becomes either a weapon in a brutal fight or a token to keep the job going in the hope of some pay and a return client.

Many people start an assignment only after a percentage of the job has been paid. 50% is nice, but convincing the big clients that they are not your bank is becoming harder and harder, and the promise of payment in 30 days does not give you a warm feeling inside.

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How To Use Photos To Sell More Online

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I'm testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.

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This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.

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Decision-Making Models In Web Development

When was the last time you made a decision? A big one. What was the outcome? Was it good, and how did you get to that outcome? Every day we all make plenty of decisions without a thought to how we structure them or the basis on which we make them. We simply make them. We're lucky that we work in an industry in which erroneous decisions may have serious financial consequences but rarely, if ever, costs lives.

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In fields such as aviation and health care, bad decisions can have massive repercussions. As a result, a lot of cash has been spent studying the human factor and developing methods of reducing error. After all, you'd like to think that the person in the cockpit is fully capable of caring for an expensive jet and its passengers.

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How To Spot A Sketchy Client (Plus A Contract Template)

Many things about our business make one glad to be creative; and there certainly are things that destroy the very soul and one's will to carry on. Client interaction can either lead to strong relationships that last a lifetime or make you feel low and worthless. We look at our designs as our own children, and why not? We create our work from our mind and very being. We have an emotional attachment to our work. But we also need to earn a living from that creativity, and there lies the door to our problems and aggravation.

The question arose on a blog about how to screen a client. Perhaps talking about it in terms of how to spot a sketchy client would be a bit much, but like any freelancer, I need to dump my anxieties on those who sign my paychecks. From corporate clients to the single-owner businesses, clients are our lifeblood… and they can be a cruel, cruel mistress. No wonder we drink.

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There’s No Such Thing As A Bad Client

Hardly a day goes by without hearing a client horror story from one designer or another. Whether I hear about it in person, by email, over the phone or on Twitter, one thing seems clear: designers seem to like complaining about their clients almost as much as they enjoy taking their money.

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Everyone has a client horror story. Plenty of websites and blog articles feature creative professionals venting their spleen. You can find some of these linked at the bottom of this article. I encourage you to read through them; some are really quite outrageous, but I hope your thoughts are tempered by what I’m about to say.

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