Posts Tagged ‘Business’
We are pleased to present below all posts tagged with ‘Business’.
We are pleased to present below all posts tagged with ‘Business’.
Branding experts hit the nail on the head when they say that a winning brand conveys why you are your prospects’ only solution. If you can’t achieve that, you should at least convey why you are your prospects’ best solution. Of course, the same logic applies to your clients. So make a compelling claim about your business, product or service, and back it up.
Are you the biggest or most popular provider of your type of product? Do you provide the widest selection of services? Do you leverage strategic partnerships? Create patented technology? Offer convenient locations? Or are you young and small, able to churn out customized solutions swiftly, unlike your much larger and slower competitors?
Define your strengths and leverage them. Purposefully written Web copy that effectively tells your prospects why they should buy from you or your client can make a world of difference on the sales front. In fact, if done right, it can actually disqualify the competition.Read more...
Naming is linguistic design, and a good domain name is an important part of the overall design of a website. A name plays a prominent role when people discover, remember, think about, talk about, search for, or navigate to a website. It establishes a theme for the branding of a website before people even visit it for the first time. Coming up with a good domain name requires a combination of strategy, imagination and good linguistic design practice.
You'll find some basic pieces of advice all over the Web, and it’s worth mentioning those right away. Ideally, your domain name should be: short, catchy and memorable, easy to pronounce, easy to spell, not too similar to competing domain names, not a violation of someone else’s trademark.
These are all good rules of thumb. But they lack specifics. These are really criteria to use to evaluate ideas for names after you’ve thought of them. To come up with a name in the first place, you need to know what type of name is best for you. And before you can answer that question, you have to answer two others: one about your resources, and the other about your Web strategy.
You may be interested in the following related post:Read more...
The economy is bad. No one's job is really 100% safe, so it’s time we all bucked up and got our recession bags packed (just in case!). Your portfolio is already gorgeous, but have you created a drool-worthy resume?
This flimsy one-page document is more important than many people think: the resume is the first portfolio piece that potential employers see, and if they're not impressed, chances are they won't look at the rest of your portfolio. "But I’m not a print designer!" you moan. It doesn’t matter, and I don’t want to hear your excuses! You need to conquer this, because if you’re a great Web designer, you don’t want your first impression to be mediocre.
Everyone likes a competition. How about one in which ten good Web designers have to design the same resume in only a few hours? Meet Steven Stevenson, a fictional Web designer, doesn’t have a resume. Rules: each designer must translate his work experience, education and interests into their own unique style. Watch and learn, people. At the end is a summary of good tips for Web designer resumes. (If you're interested in taking the challenge yourself, check out misterstevenson.com for all the rules these designers followed, Steven Stevenson's raw data and the chance to add your own entry.)Read more...
Having a good relationship with your hosting provider is perhaps not crucial, but pretty darn close to it if you want to maintain a fully functional website. Remember that even though you are the client, you still need to abide by the beloved ToC (Terms and Conditions) of your hosting provider. You should also research hosting plans to prevent future quagmires. Listed below are ten points to think about before signing up with a Web host and what to do if you already have a provider.
One of the best and easiest ways to maintain a happy relationship with your hosting provider is to not go blind staring at the price tag. We know it's easy to do, but remember that in most cases you get what you pay for. Cheap Web hosting can, of course, be top-quality and sufficient for small websites, but it can also be really poor and get you off to a bad start with your new host. Make sure you look at what features are included in the hosting package.Read more...
Twitter appears on innumerable personal and professional websites nowadays, whether it is a simple "Follow me" badge in the header or a display of the author's latest tweets in the sidebar. No longer a fad, Twitter is now a necessity for every website, not just for sharing your thoughts and keeping in touch with people, but also for marketing, advertising and even searching. But you may be wondering, How can I make Twitter work the way I want on my website?
Below, we present Twitter Web Designer and Developer Toolbox, API and Tutorials, a series of tutorials, links, references, libraries and plug-ins that will help you do everything you've always wanted to do with Twitter.Read more...
Twitter is the new big thing. With everybody from Britney Spears to Barack Obama now on Twitter, it is safe to say the social networking platform has gone mainstream. For many users worldwide Twitter has become a crucial tool for maintaining contacts, exchanging opinions and making new connections. But what does this mean for the service, and how can we, website owners, actually use it for our purposes?
So how do I use Twitter? I guess the first thing to say is that I am not a huge Twitter success story. However, Twitter is turning into the third facet of my online presence, alongside my blog and podcast. With that in mind, let me share a few tips that have helped me better use this interesting new tool.Read more...
There is a huge variety of project management applications out there. Most are general purpose apps, not aimed at any one industry. But there are a growing number of project management apps aimed specifically at one industry or another. Applications geared toward creative types are becoming more readily available, and some of the offerings are really quite good.
Many of these project management apps have built in code repositories and subversion browsers (or are built around them). A few have built in bug and issue tracking. Others include more than just basic project management. All of them can help you keep track of activities and team members. There are both free and paid options. Some have very slick interfaces, and some are modeled more after desktop applications. All are relatively easy to use and easy to set up.
Below are 15 useful project management applications, almost all of which are targeted directly at web developers, designers (both web and graphic) and other creative types. The last one is not geared specifically at creative types, but is the most unique project management application I've found, and was included on that basis as well as its potential usefulness for designers and developers.
Also consider our previous articles:Read more...
Let’s face it. Some days, you want to just fire your clients. You go through one too many comps, iterations or edits and you’ve had enough. It has happened to everyone at least once and I’d be lying if I said it won’t happen again; you get to the end of a project and realize that you would have made more per hour flipping burgers at McDonald’s.
Thankfully, as with most common problems, there are a few simple guidelines that you can follow to help make sure that you’re never working for below minimum wage.
Remember that the client will always know more about their product or service than you do. They are the expert at what they do; their problem is usually that they don’t know how to explain it well. That is where you, as the designer, step in to help. You are a graphical communications ninja, but to effectively make your, and ultimately your client’s, point you must fully understand what needs to be said.Read more...
Choosing blogging software can be a scary process, especially if you are new to blogging. There are many different types of engines and content management systems (CMS) that could be used. Picking the software that you’ll need is not an easy task, given the wide variety and types on the Web today.
There are many different aspects to consider when choosing which blogging software to pick. For instance:
Programming language. Many blog platforms run on either PHP or Rails, but you can find just about any flavor of programming language you are looking for.
What features you’ll need. The type of software you might choose is very dependent on the type of blog you are going to run. Some blog software is geared more towards new users, while others are more developer and designer friendly. It’s a matter of finding software based on the features you need.Read more...
Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.
Jacob Nielson reports that web users are becoming much more impatient while shopping and browsing online. Instead of spending their time going to a site’s homepage and finding the content by categories or other product recommendations, most shopping is done by quick Google searches. If the user can’t find what she’s looking for right away, she’s gone.
It’s crucial to have simple web designs to allow the user to quickly find the information they need, especially if you are selling a product. If the page is cluttered with useless text, widgets or unrelated products, the site becomes meaningless.
However, it’s become a common practice to do just the opposite. e-commerce sites have taken this “scatter shot” approach of trying to slap the potential buyer with as many options as possible. Instead of making the landing page solely about one product, sites usually clutter the page with unnecessary information, ads and related products.Read more...