Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) ...

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The Art Of Content Marketing

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Content marketing used to be about customer magazines and mailed ...

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Eleven Ways To Manage Your Design Team More Effectively

There’s no comprehensive solution to getting productivity from your design team, but certain techniques will benefit managers and designers during the course of a day. Managing a team at all can be tricky. Managing a team of designers can be even more challenging because designers have different strengths, weaknesses and ...

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Stop Writing Project Proposals

After several grueling days I had finally finished the proposal. I sent it off and waited for a response. Nothing. After a few weeks, I discovered that they were “just looking”. Despite the urgency and aggressive timeline for the RFP (Request For Proposal) plus the fact that we had done ...

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Upcoming Web Design And Development Conferences For 2012

We’re well into 2012, and many designers and developers around the world are planning their travels for the year, which may include attending one of the many Web design and development conferences that will be held in the upcoming months. To help you out with your plans, we’ve once again ...

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How To Deliver Exceptional Client Service

We often hear companies, including Web agencies, boast about how they provide exceptional client service. But how do they define exceptional? Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the ...

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Guidelines For Outsourcing, Sub-Contracting and Hiring Out

From one artist to another, I know how satisfying it can be to achieve the perfect shade of a color or squeeze the most difficult font into the funkiest space. Having spent some time experimenting with these and other aspects of design, I also know how time-consuming and downright maddening ...

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How Do You Deal With Overstressed, Irrational Clients? An Entrepreneur’s View

As an entrepreneur who has been on the client’s side of the design and development process, I’d like to discuss the thought process of the client, as well as some effective ways to interact with them. For example, why do they ask for Shakira music on the home page? And ...

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Turning Small Projects Into Big Profit, A Case Study

In the Web world, hearing businesses and freelancers alike complain about low-budget projects is not too uncommon. Let’s say that a local coffee shop needs to update its Web presence and contacts you for a redesign. It also requires a blog so that it can announce new coffees, events and ...

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