Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Mistakes I’ve Made (And Lessons Learned Along The Way)

We all make mistakes. Whether in our design and development work or just in life in general, we all do it. Thankfully, even the biggest mistakes carry valuable lessons.

As a contrast to the many Web design articles that focus on successes and what we can learn from those triumphs, this article looks to the other end of the spectrum to explore what failures teach us.

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So You Want To Write A Digital Strategy?

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?

So You Want To Write A Digital Strategy?

Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy. What even goes into a digital strategy! Unfortunately, this is something management seems to increasingly request from Web designers.

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Taming The Email Beast

In the 1950s, when consumer electronics such as vacuum cleaners and washing machines emerged, there was a belief that household chores would be done in a fraction of the time.

Taming The Email Beast

We know now it didn’t work out that way. Our definition of clean changed. Instead of wearing underwear for multiple days, we started using a fresh pair every day, and so the amount of washing required increased. In short, technology enabled us to do more, not less.

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How To Launch Anything

Launching a new product — especially your first — can be incredibly daunting. Even knowing where to turn for help can be hard. So many blog posts are full of free advice on how to successfully launch that I almost didn’t write another one.

How To Launch Anything

But many of the posts I read for my first product launch didn’t help me very much. The material was too fluffy, the marketing ideas were vague, or the advice didn’t apply to my tiny business. Having launched five new products in fewer than nine months, I’ve turned product launches into a science.

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Email Templates For Web Designers And Developers (PDF, ODT, TXT)

This article features email templates for communicating with clients, superiors, teammates and the like. You can easily customize them. They balance firmness and tact, professionalism and friendliness.

Email Templates For Web Designers And Developers (PDF, ODT, TXT)

Please note, though, that these templates are subjective. They’ve been created to the best of my ability, with the help and input of dozens of designers and developers.

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How To Raise Your Email Above Inbox Noise

If we look at email from a signal-to-noise perspective, then one-to-many emails are undeniably in the “noise” category; people are exceedingly good at ignoring them. Even Gmail and Hotmail are helping us ignore them by providing smart inboxes that sort incoming messages.

How To Rise Your Email Above Inbox Noise

Emails from our families, friends and coworkers, however, are “signals.” We go out of our way to read them. But those emails aren’t the only ones — on occasion, we’ll happily read messages from businesses or complete strangers. Why? Because these emails are interesting, engaging and, most importantly, full of personality.

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How To Sell The Value Of Mobile To Clients

As Web designers and developers, we see the value in supporting mobile devices every day. We’re well-versed in tactics and techniques for adapting our work to mobile. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars.

How To Sell The Value Of Mobile To Clients

I’ve been describing what I call the “mobile imperative” for a few years now when talking to clients or advocating support for mobile devices in Web design projects. The mobile user experience is not an add-on. It’s now a major part of the Web as we know it, and our clients’ content and tools will appear on an increasing number of devices, screens and contexts.

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