Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Boardroom Comics: A Business-Scenario Visualization Tool For Executives

As a UX researcher, I'm always looking for novel ways to present information to the different audiences I work for. My collaborators and clients aren't limited to UX designers, software developers and UI visual designers.

Boardroom Comics: A Business-Scenario Visualization Tool For Executives

I regularly conduct studies for executives who are responsible for business strategy, product planning, operations, sales and marketing, and professional education. At the conclusion of each study, my challenge is to create a final deliverable tailored to a specialized audience.

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Why You Should Get Excited About Emotional Branding

Globalization, low-cost technologies and saturated markets are making products and services interchangeable and barely distinguishable. As a result, today’s brands must go beyond face value and tap into consumers’ deepest subconscious emotions to win the marketplace.

Why You Should Get Excited About Emotional Branding

In recent decades, the economic base has shifted from production to consumption, from needs to wants, from objective to subjective. We’re moving away from the functional and technical characteristics of the industrial era, into a time when consumers are making buying decisions based on how they feel about a company and its offer.

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Involving Clients In Your Mobile Workflow

A lot of mobile-minded talented folks across the globe produce great work, but yet sometimes you still hear many of them complain about their relationships with their clients. They often mention feeling isolated and not truly understanding what the client really needed.

Involving Clients In Your Mobile Workflow

This lack of personal interaction often leads to misunderstanding, as well as less awareness of and appreciation for all your hard work. While involving clients in your mobile workflow can be challenging, really working together will make a big difference. In this article, I’ll share some important things I’ve learned about involving clients in my mobile workflow. Let’s dive into some tips and tricks that I use every day.

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How To Plan Your Next Mobile E-Commerce Website

The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!

How To Plan Your Next Mobile E-Commerce Website

In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

  1. Who are we building this mobile website for?
  2. How will we measure conversion success?
  3. What design factors affect mobile e-commerce conversion rates?
  4. What is the ideal product page?

Let's get started.

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Are We Thinking About Digital All Wrong?

I want to let you in on a secret — writing a book is a scary experience. You pour your heart into it and then wait for the reaction when it is published. You can be certain of only one thing: You will be criticized.

Are We Thinking About Digital All Wrong?

My book Digital Adaptation will soon be officially released, and I know a lot of clever people are going to disagree with what I have written. They are going to argue that I focus too much on digital and its characteristics and its implications and its impact on business and on the way we work and organize teams, when ultimately digital is just a tool.

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How To Use Analytics To Build A Smarter Mobile Website

Mobile first! Responsive design! You’ve heard all of the buzzwords and catchphrases. Countless helpful and not-so-helpful articles proclaim the rise of mobile, but what practical steps can you take to make your brand more approachable for mobile users?

How To Use Analytics To Build A Smarter Mobile Website

When arguing a case to make a website mobile-friendly, abundant evidence exists to present to the business owner, such as the Pew Research study that shows that 56% of US adults carry around a smartphone. However, while general statistics are useful for demonstrating the value of designing with mobile in mind, they don’t provide the guidance necessary to understand precisely how users will interact with a particular brand on their phone.

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How To Create A Self-Paced Email Course

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.

How To Create A Self-Paced Email Course

Then I remembered the autoresponders feature in my newsletter application (I use MailChimp, although every newsletter software has it). I could trigger lessons with autoresponders and deliver course material to where most people spend most of their day: the inbox.

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