Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Smart, Effective Strategies To Design Marketing Campaigns

Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience.

Smart, Effective Strategies To Design Marketing Campaigns

One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.” In this post, you’ll learn what to look out for when creating your own small campaign and how these elements fit together in existing campaigns around the Web.

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Designing For Digital Products

In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created by startups, agencies or a couple of people at a hackathon.

Designing For Digital Products

This shift mainly means that we have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface.

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Key Ingredients To Make Your App Go Viral

A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.

Key Ingredients To Make Your App Go Viral

Ad clutter is everywhere, and people just ignore it. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing.

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Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

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Mistakes I’ve Made (And Lessons Learned Along The Way)

We all make mistakes. Whether in our design and development work or just in life in general, we all do it. Thankfully, even the biggest mistakes carry valuable lessons.

As a contrast to the many Web design articles that focus on successes and what we can learn from those triumphs, this article looks to the other end of the spectrum to explore what failures teach us.

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So You Want To Write A Digital Strategy?

“Can you put together a digital strategy for us to review?” Requests like this strike fear into those of us who work on the Web. What do we know about putting together strategy documents?

So You Want To Write A Digital Strategy?

Yes, we understand the Web, but we don’t know how to write a document that is essentially a business strategy. What even goes into a digital strategy! Unfortunately, this is something management seems to increasingly request from Web designers.

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Tale Of A Top-10 App, Part 2: Marketing And Launch

Our anticipation was building. Between defining our language translation app, sketching it out, obsessively designing and iterating, and juggling other projects — all covered in the first part of our case study — we had been working on Languages for close to a year. It was finally go time.

Tale Of A Top-10 App, Part 2: Marketing And Launch

Even the coolest app in the world is doomed to swiftly descend into the abyss of obscurity if no one knows about it. So, part two of our journey is all about marketing. It turns out that you don’t need a huge marketing budget to get into the top 10 in the App Store.

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