Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Building A Successful Product: Start Small And Listen

Developing a product is one thing, bringing it to market is another. In this article, Rachel explains how to start with a new product, develop and support it over time. Interested in learning more? Rachel will be hosting a full-day Smashing workshop on "Shipping Your Product" in Berlin, and she has contributed a chapter on customer support to the brand new upcoming Smashing Book #4 (to be released in late November). —Ed.

Building A Successful Product: Start Small And Listen

If you are launching a bootstrapped product, then your aim should be to ship something that people are happy to give you money for as quickly as possible. This means launching with the minimum that will make your product something that people would be happy to buy. You can then begin to develop additional features based on what customers actually want and need, rather than on what you think they want and need.

Read more...

Selling Responsive Web Design To Clients

Designing and developing websites that work well on mobile devices is an important aspect of the work we do on today’s Web. This importance is reflected in the conversations I have with clients, almost all of whom list “support for mobile devices” as one of their top goals for a redesign — all except one, that is.

Selling Responsive Website Design

The title of this article, “Selling Responsive Web Design To Clients,” might sound like a shady salesperson attempting to convince a customer to purchase something they don’t need. That is not what I am advocating for at all. So, let me start by stating that the first step in this process should be to determine whether the client actually needs a given solution at all.

Read more...

Lessons Learned From Leading New Web Professionals

Over the course of my career, I have had the opportunity to lead various Web design and development teams, including a number of professionals fresh out of school. Along the way, I’ve made my share of mistakes and learned some valuable lessons.

Lessons Learned From Leading New Web Professionals

Some new team members have jumped right in and begun contributing in a meaningful way almost immediately, and others have struggled to adjust to their new role because I failed as a leader and didn’t give them the tools they needed to succeed. One thing I’ve definitely learned is that the success of a new team member is determined not only by their own abilities and drive, but by the leadership on the team they are joining.

Read more...

Smart, Effective Strategies To Design Marketing Campaigns

Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience.

Smart, Effective Strategies To Design Marketing Campaigns

One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.” In this post, you’ll learn what to look out for when creating your own small campaign and how these elements fit together in existing campaigns around the Web.

Read more...

Designing For Digital Products

In digital culture, we are beginning to think of our output as products and of our clients as users. “Products” might be websites, apps or communities, and they might be created by startups, agencies or a couple of people at a hackathon.

Designing For Digital Products

This shift mainly means that we have gotten serious about asking how to better serve users, which reflects a significant change in the designer’s skill set. Designers will use the same tools they have always used, but they are now responsible for more than just the interface.

Read more...

Key Ingredients To Make Your App Go Viral

A viral app is the highest achievement on iTunes and Google Play. It’s an app that customers eagerly share across the Internet, through social networks, email, chat and word of mouth. It’s like rocket fuel, and it is the best case scenario for an app developer because word of mouth is far more powerful than any paid advertising.

Key Ingredients To Make Your App Go Viral

Ad clutter is everywhere, and people just ignore it. No one trusts ads, and they cost too much for developers anyway. But humans have shared stories since we’ve been using rocks as tools. We’re naturally built for viral sharing.

Read more...

Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

Read more...

↑ Back to top