Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

How To Sell Your UX Design Solution To Clients

How do you convince clients to trust you with their valuable and much-loved product? In my experience, the best way to sell work to clients is to apply user-centered design not only to the work we produce, but also to the clients who commission that work.

How To Sell Your UX Design Solution To Clients

We have to understand who our clients are, what is important to them and what their goals are. And then we have to deliver work that not only meets the needs of end users, but also satisfies the personalities within the company itself.

Read more...

How To Use Email To Alienate Your Users

Spam! Monty Python may love it, but the rest of us are not so convinced. But what is spam? Are you spamming users without realizing it? And is there any place in the world for email marketing?

How To Use Email To Alienate Your Users

Most of us have a love/hate relationship with email. Its one of those necessary evils. Nowhere is our relationship with email more confused than when it comes to spam. For a start, spam is hard to define.

Read more...

If You Love Your Brand, Set It Free

The practice of branding is undergoing a deep transformation — a change brought about by our kaleidoscopic postmodern culture, the development of communication technology and rapid globalization.

If You Love Your Brand, Set It Free

In prior decades, brand managers aimed to establish their products and services primarily by way of consistency and repetition. A brand’s voice and message were to be the same, independent of marketing channel. The goal of the designer was to define identity systems that would ensure compliance and coherence in all of the brand’s manifestations, as codified in brand identity style guides.

Read more...

Building Something That Your Users Will Actually Want To Buy

How do you make sure all the software products you spend time building are something that your customers will actually want to buy? It's one thing to spend a few weeks coding your next big idea. But are you sure that you have an audience of customers that want what you've built?

Building Something That Your Users Will Actually Want To Buy

The last thing you want is to create something, invest in Adwords, only have your potential customers arrive non-plussed, and then navigate away, never to return again.

Read more...

How To Guarantee Your Income With Agile Billing

For most creative professionals, this story is a familiar one: A client reaches out to you. They need a name, or a logo, or a website, or an app. Actually, they need it all together, and they need it all in a month — well, maybe a month and a half.

Freelancers, Stop Charging Hourly And Guarantee Your Income With Agile Billing

The initial meetings go well, and they get you a signed contract and a deposit ASAP. You’re ready to start, and your schedule is clear for the next six weeks. And then you get the call.

Read more...

Killing Contracts: An Interview With Andy Clarke

Do you remember those “10 Useful Legal Documents for Designers?” Well, it turns out that you, designers who read Smashing Magazine, liked one in particular: a plain-language, straightforward “Contract of Works for Web Design” which is based heavily on Andy Clarke’s “Contract Killer”. Since Mr. Wong published that template eight months ago, almost 1,500 designers have downloaded it on Docracy alone.

Killing Contracts: An Interview With Andy Clarke

Why is this legal template so popular? Does it really work better than other contracts? Can it help you close that job faster and protect you from getting stiffed? Could it become an industry standard, like grid systems and agile development?

Read more...

Getting Engaged

You probably hear about it every week, if not every day: a spiteful or ragged relationship has ended badly. There are bitter arguments, custody battles, legal entanglements, lives and homes broken in the wake of moral incompatibility, poor choices, and a lack of sober discrimination.

Getting Engaged

It’s the predictable result of kids getting married too young or impassioned people who barely know each other rushing into marriage. The tale is often similar with designers and their clients after a rushed, ill-considered marriage.

Read more...

↑ Back to top