Posts Tagged ‘Business’

We are pleased to present below all posts tagged with ‘Business’.

Making Advertising Work In A Responsive World

Advertising has always had an uneasy relationship with the media because of ethical considerations on both sides of the printing press. On the one hand, journalists are reluctant, quite rightly, to be seen as under the thumb of an advertiser, and on the other side, advertisers don’t want to be seen to be enforcing their views on the free press.

Making Advertising Work In A Responsive World

The relationship between the media and marketeers is the greatest sham marriage of all time: convenience, rarely love. We need each other. Writers need to be paid, and people making products need to be paid too. That being said, the journalism profession has been somewhat eager to hand a lot of control of their content to advertisers for some time now.

Read more...

Transform A Tablet Into An Affordable Kiosk For Your Clients

Twenty minutes after unboxing my first iPad, I realized this device’s potential to revolutionize the world of kiosks. Ten years ago, my team and I worked with Honda to develop touchscreen kiosks for its dealerships. Potential buyers could customize their purchase with a few touches of their fingertips. While innovative at the time, these early interactive kiosks didn’t come cheap, running Honda $3,000 to $5,000 per installation. Today, we can create such a kiosk for a fraction of the price.

iPad mounted in a restaurant setting

Which industries are the most likely candidates for tablet kiosks? Four that immediately spring to mind are hotels, restaurants, museums and retailers. Kiosks help streamline information-gathering processes, such as signing up for mailing lists, making reservations, ordering products and services and checking in and out of locations. By automating these processes, the kiosk eliminates the customer’s frustration from waiting in line to speak with a representative and, likewise, frees the employees to focus their energies on higher-level tasks.

Read more...

How To Build Long-Term Client Relationships

Everyone loves a happy ending: the hero slays the dragon, true love conquers all, the Death Star is destroyed, the new website is launched and both client and users alike are thrilled. While this last example may not have the Hollywood ending that the first few examples do, for those of us in the Web design industry, it is the story ending we want for all our project.

Fairy tale storybooks

Much attention is given to how you kickoff projects, or how best to design and develop websites. But the final stages of the Web design process are never discussed as much as those early and middle stages are. How you wrap up a project, as well as what you do after the project is completed, is critical when it comes to building long-term relationships that will lead to future business.

In this article we will look at some ways in which you can end projects on the right note, and also what you can do after they are launched to help your project stories have happy endings (and many successful sequels).

Read more...

An Organizational Structure That Supports Your Digital Presence

Which category does your organization’s Web presence fall into? Over- or under-managed? When it comes to the Web, few organizations have found the Goldilocks zone. Their online activities are either under-managed with minimal policies and procedures, or dogged by bureaucracy and internal politics.

An Organizational Structure That Supports Your Digital Presence

Those that fall into the former category are vulnerable to legal threats, internal disputes and knee-jerk management where the website lurches from one crisis to the next. Those in the latter are crippled by indecision and fail to respond to the fast-changing nature of the Web.

Read more...

The Difference Between Good And Bad Job Requirements

In Web design, as one of the seemingly few markets that is actually growing, job opening postings are common. They're not all equally convincing, though. In fact, most of them are unpleasant, uninviting and sometimes bordering on hostile. Some, however, are great, and give you an honest and pleasant sense of what it's like to work at the studio in question, and, in the best cases, what makes a good designer.

On Good And Bad Requirements Lists

By looking at some good and some bad lists of job requirements, I'll explore some of their strengths and weaknesses and try to pinpoint what makes the best lists inviting and honest introductions.

Read more...

The Success Formula How To Succeed With Your Mobile App

Most apps fail. This cruel reality has led many disillusioned developers to conclude, often subconsciously, that succeeding on the App Store is like striking it rich in the gold rush: you just need to get lucky. The idea of luck is a dangerous sedative to ease the pain of failure. Pain is a good thing. It shows something is wrong. If my app fails, I want to know why.

How To Succeed With Your Mobile App

Instead of blaming forces beyond our control, why not look at what folks like tap tap tap and Tapbots are doing to succeed again and again and again. While applying this formula flawlessly is nearly impossible, working towards it will dramatically increase your chances of success. These concepts are based on the iOS platform, but many of the principles apply to other platforms as well. Any successful app rests on the foundation of a solid idea, because the idea determines the ultimate potential of the execution. Avoid the temptation of jumping straight into execution after having an epiphany in the shower. A little bit of research up front can save you a lot of pain down the road.

Read more...

entrepreneurship Lean Startup Is Great UX Packaging

When Albert Einstein was a professor at Princeton University in the 1940s, there came the time for the final exam of his physics class. His assistants passed the exam forms to the hundreds of students, and the hall was dead silent. One of the assistants suddenly noticed something was wrong.

Lean Startup Is Great UX Packaging

She approached Einstein and told him that a mistake had been made with the exam form and that the questions were the same as those in the previous year’s exam. Einstein glanced over the exam form and said that it was OK. He explained that physics had changed so much in the last year that the answers to the questions were now different.

Read more...

Passive Income Strategies For Web Designers

Finding ways to earn passive income is a growing concern among many freelance designers. I’ve always loved client work, but I have to admit that the pressure of juggling multiple bosses and constant deadlines eventually started to wear me down.

Passive Income Strategies For Web Designers

In a previous article for Smashing Magazine, I compared various ways to sell software products online. What I’ll do in this article is not just compare ways in which freelance designers can earn passive income, but speak about my own experience in exploring these avenues.

Read more...

Why Account Managers Shouldn’t Prevent Designers From Speaking To Clients

Working as a Web designer can suck sometimes. This is especially true when you don’t get to work alongside the client. Unfortunately this scenario is more common than you would think. Many organizations have been carefully structured to keep the Web designer and the client apart. But is that really sensible? Would projects run much smoother without your account manager or boss acting as the middleman?

Why Account Managers Shouldn't Prevent Designers From Speaking To Clients

This issue came to my attention following the release of my latest book “Client Centric Web Design.” In this book I provide advice about how to work more effectively with clients. However, I had made an assumption in the approach I presented, an assumption which turned out not always to be true. It assumed that the Web designer and client can work collaboratively together. Following the book's release I realized that for many Web designers that this is not the case.

Read more...

Work, Life And Side Projects

There is no doubt about it, I am a hypocrite. Fortunately nobody has noticed… until now. Here’s the thing. On one hand I talk about the importance of having a good work/life balance, and yet on the other I prefer to hire people who do personal projects in their spare time.

Do you see the problem with this scenario? How can one person possibly juggle work, life and the odd side project? It would appear there just aren’t enough hours in the day. Being the arrogant and stubborn individual I am, when this hypocrisy was pointed out to me, my immediate reaction was to endeavour to justify my position. A less opinionated individual would probably have selected one or the other, but I propose these two supposedly contradictory viewpoints can sit harmoniously together.

Work, Life And Side Projects
Can you have your cake and eat it, by working on side projects, holding down a job and still having a life beyond your computer?

To understand how this is possible we must first establish why a work/life balance is important and what role side projects play. Let’s begin by asking ourselves why it is important to have a life beyond our computers, even when we love what we do.

Read more...

↑ Back to top