Posts Tagged ‘Clients’

We are pleased to present below all posts tagged with ‘Clients’.

How Being In A Band Taught Me To Be A Better Web Designer

Recently, I was having a discussion with some web design students about the variety of skills a successful web professional must have — skills that go far beyond HTML, CSS, JavaScript and the other technical demands of the profession. During this conversation, one of the students asked me where I learned these skills. My response was not one the class expected.

How Being In A Band Taught Me To Be A Better Web Designer

“By playing in a band,” was my answer. Now, I am not suggesting that all web designers should run out and join a rock and roll band (although there is a glaring shortage of songs about the CSS box model). I do know, however, that many of the skills I honed while playing in a band have contributed to my success as a web designer — as much as, if not more than, my ability to write clean code or design an attractive web page. In this article, I'll describe how being in a band taught me to be a better web designer.

Read more...

All You Need To Know About Customer Journey Mapping

“Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. They have continued to evolve, with their purpose remaining the same: to entertain, to share common experiences, to teach and to pass on traditions.”

All You Need To Know About Customer Journey Mapping

Francisco Inchauste wrote those words on this website back in 2010. His post is just one of many on this website that talk about the power of storytelling to engage users. But storytelling is not just a tool to engage users. It is also a powerful way to teach organizations more about their customers.

Read more...

Hold A Kickoff Meeting Before Diving Into The Design

The kickoff phase sets the stage for the success of your product. Without properly conducting this phase, your team might as well be working in the dark. The worst enemy in product development, after all, is ambiguity.

Hold A Kickoff Meeting Before Diving Into The Design

During the initial design process for your product, answers will come from brainstorming on the product and from execution at the highest level, with all necessary stakeholders (along with their egos).

Read more...

Designing With Your Clients

We have all known the pain of a client interfering in the design process. Phrases like “Make the logo bigger” and “Put that above the fold” have become a running joke in the web design community.

Designing With Your Clients

It is not unusual for web designers to lose money on a project as a result of the client endlessly iterating on the design. After a few bad experiences, we start to exclude the client from the process. We limit their number of iterations and avoid consulting with them.

Read more...

Facing Failure: Tips For Handling A Failed Web Project

The start of a web project is an exciting time. You’ve met with the client, agreed upon the goals for the project and mapped out a plan for the development of what will be an awesome new website or application — except that is not always how it turns out. Sometimes, despite your careful planning and best efforts, a project will fail.

Facing Failure: Tips For Handling A Failed Web Project

Failure isn’t something many of us like to think about, but preparing to deal with failure is as important as planning for success. Articles and tips on how to kick off a project right and build a long-term client relationship are helpful in this industry, but if you only focus on what to do when things go right, then you will be ill-prepared for when things get so off track that you are unable to complete a project.

Read more...

How To Run A Content-Planning Workshop

Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

How To Run A Content-Planning Workshop

Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

Read more...

Are Your Internal Systems Damaging Your Business?

The internal systems of many organizations have shocking user interfaces. This costs companies in productivity, training and even the customer experience. Fortunately, we can fix this.

Are Your Internal Systems Damaging Your Business?

"How come I can download an app on my phone and instantly know how to use it, yet need training to use our content management system? Shouldn’t our system be intuitive?" This was just one of the comments I heard in a recent stakeholder interview. People are fed up with inadequate internal systems. Many of those I interviewed had given up on the official software. Instead, they use tools like Dropbox, Google Docs and Evernote.

Read more...

Selling The Value Of The Web To Small-Town Clients

Selling your services as a freelancer or a small shop is tough enough as it is. Selling to a small-town business that might not even see the need for a website adds an extra level of difficulty in turning a profit.

Selling The Value Of The Web To Small-Town Clients

I’ve provided web design services to small-town businesses for the past few years, having had many happy outcomes, but also a lot of negative experiences from which I’ve learned hard lessons. One of the most important things I’ve learned is how to sell the value of the web. Many of my clients needed to be convinced that a website would actually be good for their business. A lot of them were almost naive about the web and about the impact and reach that a professional website and online strategy would have for their small business, even one whose target market lies within a 15-kilometer radius.

Read more...

↑ Back to top