Posts Tagged ‘Clients’
We are pleased to present below all posts tagged with ‘Clients’.
We are pleased to present below all posts tagged with ‘Clients’.
Let’s face it. Some days, you want to just fire your clients. You go through one too many comps, iterations or edits and you’ve had enough. It has happened to everyone at least once and I’d be lying if I said it won’t happen again; you get to the end of a project and realize that you would have made more per hour flipping burgers at McDonald’s.
Thankfully, as with most common problems, there are a few simple guidelines that you can follow to help make sure that you’re never working for below minimum wage.
Remember that the client will always know more about their product or service than you do. They are the expert at what they do; their problem is usually that they don’t know how to explain it well. That is where you, as the designer, step in to help. You are a graphical communications ninja, but to effectively make your, and ultimately your client’s, point you must fully understand what needs to be said.Read more...
Many e-commerce sites these days tend to be loaded down with too much information on their landing pages. The reasoning for cluttered e-commerce sites is simple: the more information you can cram on the page, the more the user will buy. Unfortunately, web buyers are a finicky bunch.
Jacob Nielson reports that web users are becoming much more impatient while shopping and browsing online. Instead of spending their time going to a site’s homepage and finding the content by categories or other product recommendations, most shopping is done by quick Google searches. If the user can’t find what she’s looking for right away, she’s gone.
It’s crucial to have simple web designs to allow the user to quickly find the information they need, especially if you are selling a product. If the page is cluttered with useless text, widgets or unrelated products, the site becomes meaningless.
However, it’s become a common practice to do just the opposite. e-commerce sites have taken this “scatter shot” approach of trying to slap the potential buyer with as many options as possible. Instead of making the landing page solely about one product, sites usually clutter the page with unnecessary information, ads and related products.Read more...
If you close your eyes and think back to the first design fundamentals class you ever took hopefully you remember the instructor saying,"When beginning a design ask yourself who is your audience? If you don't know who you are designing for then how can you design anything at all?"
Fast forward to the present. Now you are a freelance designer, you have met with the client, discussed what they want and agreed to do the job. Suddenly the client sends you a sketch of a horrible monstrosity of a design so unholy your eyes begin to burn. The client attached instructions that do not resemble the previous discussions and break every rule you can imagine.
Now ask yourself, "Who are you designing for?" By definition, your job is to communicate a message via images and text. But, as a businessperson your goal must be to meet the requests of the client. If you go against the client’s explicit requests and produce a user-centric design, oddly enough you’ll have an unhappy client. Now the flip side of the coin. If you cooperate, lay down your sword, turn off the grids and produce what the client has demanded, the design will fail and in turn you will fail. The bad design will always come back like Rocky and smash you right in the face.Read more...
You may have noticed that in certain business and marketing circles there exists a "backlash" against the design community. Despite the rise of attractive, user-friendly solutions, in such cirlces unattractive designs have somehow managed to remain at the verge of acceptance. You'll hear ideas being thrown around like "design is a waste of time — we have a really ugly site which outsells our competitors 3 to 1" or "we are not worried about the design, we'll outsource it or use a free Wordpress theme, let us focus more on the product".
You can almost sense a little bit of pride in how ugly their web-site is, or that they are treating design like a commodity. However off base these types of thoughts might be, there is clearly a lack of respect for designers in the business community at times. I'd like to address how you can shatter this barrier and talk to business folk in a language they understand.
This article provides you with 5 guidelines you can use as a designer to "speak business" — even if it's just to get your foot in the door or land a big project.Read more...
A well-designed logo is probably one of the most important issues when it comes to design of corporate identity. The logo has to be describable, memorable, scalable and effective without color.
To fulfill these criterias is a quite hard task to accomplish which is why you need a professional logo designer to save your time and achieve best results up front. However, the choice of really good designers is quite time-consuming. What should you keep in mind in making your choice?
In this article David Airey, a logo designer himself, offers his personal perspective on the selection of logo designers, provides some insights in his workflow and explains why you should think twice before choosing logo designers from the Google's Results front page.Read more...
We've all been there: a typical task web-developers permanently have to deal with: how to communicate with clients in an effective and convenient way? How to make sure that the best compromise between designers' professional decisions and clients' personal interests is indeed found? The more organized and convenient you handle the communication issue, the more conflicts and additional work you can avoid.
The answer is actually quite simple: you need to listen to your clients, although you shouldn't follow their wishes blindly. Clients don't always know what they really want and even more often they don't know, whether the changes they'd like to introduce are effective in some way. You also need to make sure that your clients are listening to you, which is why you also have to build up the trust and respect for your professionalism and your work.
To achieve both goals, you need to discuss your concepts, ideas and sketches in a simple, descriptive and convenient way. You also need to receive a precise feedback on what details your clients would like to change or improve, and - more importantly - why they'd like to do that. Sending screenshots via e-mail often causes conflicts and misunderstandings, particularly because clients can't articulate directly and have to describe with words what they actually mean.
Good news: there is an effective all-in-one-solution which can make the communication process much easier. ConceptShare is an optimal web-based idea and design sharing and collaboration tool you can use for virtual workgroups with clients, customers and colleagues.Read more...