Posts Tagged ‘Communication’

We are pleased to present below all posts tagged with ‘Communication’.

The Art Of Storytelling Around An App

Every app tells a story. Apps like Pandora tell the story of music; apps like Tip N Split tell a story of a calculator; and apps like Temperature tell the story of weather. Then we have storybook apps like Alice for the iPad, which literally tell stories!

The Art Of Storytelling Around An App

The story of the cluttered app market is well known! Biz Report recently reported that the number of app downloads is estimated to reach 56 billion in 2013. And the San Francisco Chronicle has just reported that over 700,000 apps are for sale in the iTunes Store. Getting noticed is a major concern for app developers, and getting noticed sometimes requires not only a breakthrough app, but a compelling story.

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Finding Your Tone Of Voice

Tone of voice isn’t what we say but how we say it. It’s the language we use, the way we construct sentences, the sound of our words and the personality we communicate. It is to writing what logo, color and typeface are to branding.

Finding Your Tone Of Voice

When creating content for the Web, considering tone of voice is important. Your tone can help you stand out from competitors, communicate efficiently and effectively with your audience and share your personality.

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Keys To Better Communication With Clients

Poor communication is a surefire way to damage any project or relationship, but when I dug deeper into this particular case, I realized that lack of communication was not the issue; the company provided regular updates on projects and milestones and so on. Rather, it was the words they used when giving those updates and answering questions. The problem was that the provider spoke “Web speak” and nothing else.

Keys To Better Client Communication

This isn’t the first time I’ve heard this complaint from someone when discussing their Web team. While they appreciate the provider’s knowledge of the profession and industry, they bemoan the reality that they cannot translate that knowledge into language that someone who is not a fellow Web professional would understand. While the updates may be plentiful, the communication is still poor.

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Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

Quick Course On Effective Website Copywriting

The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

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How To Deliver Exceptional Client Service

We often hear companies, including Web agencies, boast about how they provide exceptional client service. But how do they define exceptional? Consider this scenario. You are hired to design and develop a new website for a retail client. The client loves the design, and the pages you develop use the latest in HTML5, CSS3 and responsive design, resulting in a website that works wonderfully across browsers and devices.

How To Deliver Exceptional Client Service

The e-commerce features of the new website help the client significantly increase their online sales, and the entire project is delivered on time and on budget. Now, is this “exceptional” client service? I don’t think it is. When the client hired you, they expected that you would design and develop a great website. They also expected it would be done according to the timeline and budget set during the planning stages of the project. As successful as this project may have been for both you and the client, in the end, you did exactly what you were hired to do. You did your job.

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It Works For “You”: A User-Centric Guideline To Product Pages

Product pages for e-commerce websites are often rife with ambitious intentions: Recreate the brick-and-mortar shopping experience. Provide users with every last drop of product information. Build a brand persona. Establish a seamless checkout process.

It Works For You: A User-Centric Guideline To Product Pages

As the “strong link in any conversion,” product pages have so much potential. We can create user-centric descriptions and layouts that are downright appropriate in their effectiveness: as Erin Kissane says, “offering [users] precisely what they need, exactly when they need it, and in just the right form.”

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How Do You Deal With Overstressed, Irrational Clients? An Entrepreneur’s View

As an entrepreneur who has been on the client’s side of the design and development process, I’d like to discuss the thought process of the client, as well as some effective ways to interact with them. For example, why do they ask for Shakira music on the home page? And how do you respond to that?

Explaining something to the client

I was recently referred to Sam Barnes’ piece on Smashing Magazine “How to Explain to Clients That They Are Wrong.” The article was well written and made a lot of sense to me, but there are two sides to every story, and I’d like to add value to the argument by responding from the client’s point of view.

For the most part, Sam did a great job of discussing how to evaluate and act on poor decisions made by clients. What he missed, however, was the impact that the nature of the relationship between clients and creatives has on how decisions are made by both sides. By “creatives,” I mean anyone involved in the design or development of a website or application. Understanding this relationship will enable you, and your clients, to make better decisions about the product.

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