Posts Tagged ‘Communication’

We are pleased to present below all posts tagged with ‘Communication’.

Content Strategy Within The Design Process

The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: "Content strategy is an emerging field of practice encompassing every aspect of content, including its design, development, analysis, presentation, measurement, evaluation, production, management, and governance."

Content Strategy Within The Design Process

This definition is a great place to start. Although the discipline has clearly evolved, this breakdown of its scope makes perfect sense. The aspects of content strategy that matter most to Web designers in this definition are design (obviously!), development, presentation and production. In this article, we’ll concentrate on the relationship between content strategy and design in creating, organizing and displaying Web copy.

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Fluidity Of Content And Design: Learning From Where The Wild Things Are

Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author Maurice Sendak doesn’t explain these hijinks textually for the reader. The mischievous acts are illustrated on the right-hand pages. Readers make the narrative connections for themselves.

Photo of Where the Wild Things Are

The words and pictures depend on each other for completeness. Web designers can employ the same complementary dependence of graphic and text in their own work. It encourages a sense of belonging and can create strong first impressions, which are often essential to effective Web design.

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Design With Dissonance

You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it is. I’m here to shed light on this technique so that you can use it as a approach to your design or writing.

Spent - For Cover

See what I did there? I introduced you to dissonance by using the technique itself. If used correctly, it can enhance your approach to design and copywriting in certain projects. Welcome to designing with dissonance!

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Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)

AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right.

Notebook and Pen

If your writing isn’t doing these things, however, then I don’t think AIDA will help you very much, because it doesn’t do enough to explain how to do any of these things. AIDA doesn’t give you all of the ingredients that combine to result in action — which is what you ultimately want!

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Email Is (Still) Important And Here Is Why

Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional Web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.

Screenshot

So, where does this leave email? Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name? I think that we need to radically reconsider our approach to email in this changing landscape and understand that it can be a powerful tool when leveraged correctly.

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The Medium Is The Message

Since the early days of communication, humanity has been captivated by the methods it uses to convey and preserve information. How we communicate with each other defines who we are and constitutes so much of what makes a culture and an individual unique.

Over the centuries, we have seen media evolve across a wide array of channels, from print to radio to television to the Internet. Each one of these channels, or media, has its own unique characteristics, much like the people who use them.

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Guidelines For Working With External Code Libraries

Working with code that was created by some other person or organization is routine for developers, but it can be one of the most demanding activities, particularly if you’re still learning. From using code libraries to working on a team of developers, there are bound to be times when you need to get to grips with code written by someone other than yourself.

Firebug

Whether you’re a software developer or a Web designer who does a bit of coding from time to time, your work routine might sometimes be isolated, but your work typically is not. When you use an external resource or work on an existing system, you see that your work exists in the context of other technologies and, yes, other people.

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