Posts Tagged ‘Communication’

We are pleased to present below all posts tagged with ‘Communication’.

Design With Dissonance

You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it is. I’m here to shed light on this technique so that you can use it as a approach to your design or writing.

Spent - For Cover

See what I did there? I introduced you to dissonance by using the technique itself. If used correctly, it can enhance your approach to design and copywriting in certain projects. Welcome to designing with dissonance!

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Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)

AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right.

Notebook and Pen

If your writing isn’t doing these things, however, then I don’t think AIDA will help you very much, because it doesn’t do enough to explain how to do any of these things. AIDA doesn’t give you all of the ingredients that combine to result in action — which is what you ultimately want!

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Conversation Techniques For Designers

Designers are visually literate creatures. We use visuals to express our ideas, whether by building wireframes, sketching interfaces or pushing pixels. As a result, the majority of knowledge captured when we design a product is some form of “corporate memory”: a combination of assets and documentation. This creation of visual artifact is widely regarded as our most effective means of communicating thought through a product. However, creating a product takes more than just documentation, and much of it is communicated not visually, but verbally.

Conversation Techniques Cover

Due to the growing popularity of iterative product development, the spoken word has become an integral part of the design process. The shift in focus from documentation to collaboration has put greater emphasis on communication. Now more than ever, there is a need to articulate a design “voice” during the early stages of conversation about a product, and to maintain it throughout the process — although this is easier said than done.

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Email Is (Still) Important And Here Is Why

Social media is more than a buzzword. It’s now a lifestyle decision for a lot of companies. Many individuals and organizations have abandoned a traditional web presence (which used to mean a website and email address) in favor of a Facebook page coupled with a Twitter account.

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So, where does this leave email? Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name? I think that we need to radically reconsider our approach to email in this changing landscape and understand that it can be a powerful tool when leveraged correctly.

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The Medium Is The Message

Since the early days of communication, humanity has been captivated by the methods it uses to convey and preserve information. How we communicate with each other defines who we are and constitutes so much of what makes a culture and an individual unique.

Over the centuries, we have seen media evolve across a wide array of channels, from print to radio to television to the Internet. Each one of these channels, or media, has its own unique characteristics, much like the people who use them.

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Guidelines For Working With External Code Libraries

Working with code that was created by some other person or organization is routine for developers, but it can be one of the most demanding activities, particularly if you’re still learning. From using code libraries to working on a team of developers, there are bound to be times when you need to get to grips with code written by someone other than yourself.

Firebug

Whether you’re a software developer or a Web designer who does a bit of coding from time to time, your work routine might sometimes be isolated, but your work typically is not. When you use an external resource or work on an existing system, you see that your work exists in the context of other technologies and, yes, other people.

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Two Cats In A Sack: Designer-Developer Discord

The differences between designers and developers often erupt in pointed jabs on the Web or at conferences. Jokes or not, the jabs create friction whose consequences are real. I am a designer, and by no elaborate means of job-title-rejigging do I consider myself a developer, but I see the cruelty of designer and developer egos going both ways. So, what happens if someone throws a pair into a sack to hash it out? How do we emerge?

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Our projects, careers and maturing industry rely on our ability to learn to work together instead of against each other, and looking at what we have in common is one way to begin addressing interdisciplinary cat fights.

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