Posts Tagged ‘Content Strategy’

We are pleased to present below all posts tagged with ‘Content Strategy’.

How To Run A Content-Planning Workshop

Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

How To Run A Content-Planning Workshop

Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

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Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can.

Improving Your Information Architecture With Card Sorting: A Beginner's Guide

In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples.

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Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

High school. I won’t lie: I did not have the highest grades in my graduating class. Some classes and lessons were so poorly designed and delivered that I would frequently become frustrated and fatigued and would ultimately shut down. The contents of the lessons would just wash over me. The experience wasn’t pleasant, and the results were obvious from my transcripts.

Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

But I did well in a few classes. The major difference was the teaching style. Currently, I am a user experience (UX) and user interface (UI) designer of mobile and web applications. In a way, like a teacher, I need to present information in an easily understandable way to new visitors. I need to consider how my students (end users) consume the information that I provide. So, reflection on my high-school experience serves a purpose (aside from painful fashion memories).

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Responsive Design Begins With The URL

The BBC’s Programmes website is huge, and is intended to be a rolling archive of everything that the BBC broadcasts on television and radio. Originally released in 2007, it now has pages for over 1.6 million episodes, but that’s barely half of the story. Surrounding those episodes is a wealth of content, including clips, galleries, episode guides, character profiles and much more, plus Programme’s newly responsive home pages.

Responsive Design Begins With The URL

The new responsive home pages, known as “brand” pages, join the schedule and A–Z lists in a broader responsive rebuild. 39% of users (and growing) now use mobile and tablet devices to visit these pages; so, making the pages responsive was the best way to serve a great experience to everybody while keeping the website maintainable.

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Making Embedded Content Work In Responsive Design

A few HTML elements don’t play nice with responsive layouts. One of these is the good ol' iframe, which you may need to use when embedding content from external sources such as YouTube. In this article, we’ll show you how to make embedded content responsive using CSS, so that content such as video and calendars resize with the browser’s viewport.

Making Embedded Content Work In Responsive Design

For those occasions when non-coders will be embedding video on your website and you don’t want to rely on them adding extra markup, we’ll also look at a solution that uses JavaScript instead of CSS.

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How To Create A Self-Paced Email Course

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.

How To Create A Self-Paced Email Course

Then I remembered the autoresponders feature in my newsletter application (I use MailChimp, although every newsletter software has it). I could trigger lessons with autoresponders and deliver course material to where most people spend most of their day: the inbox.

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Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

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