Posts Tagged ‘Content Strategy’

We are pleased to present below all posts tagged with ‘Content Strategy’.

Don’t Get Lost In Translation: How To Conduct Website Localization

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?

Don't Get Lost In Translation: How To Conduct Website Localization

From a commercial point of view, when you decide to create and maintain a multilingual website, you have to consider many more points than just translation. We’ll explore some of the issues to think about when localizing a website.

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Framing Effective Messages To Motivate Your Users

What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more).

Framing Effective Messages To Motivate Your Users

So, how do you frame messages effectively? This article explains how design teams can do so in a way that resonates with their users.

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How To Run A Content-Planning Workshop

Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

How To Run A Content-Planning Workshop

Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

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Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can.

Improving Your Information Architecture With Card Sorting: A Beginner's Guide

In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples.

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Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

High school. I won’t lie: I did not have the highest grades in my graduating class. Some classes and lessons were so poorly designed and delivered that I would frequently become frustrated and fatigued and would ultimately shut down. The contents of the lessons would just wash over me. The experience wasn’t pleasant, and the results were obvious from my transcripts.

Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

But I did well in a few classes. The major difference was the teaching style. Currently, I am a user experience (UX) and user interface (UI) designer of mobile and web applications. In a way, like a teacher, I need to present information in an easily understandable way to new visitors. I need to consider how my students (end users) consume the information that I provide. So, reflection on my high-school experience serves a purpose (aside from painful fashion memories).

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Responsive Design Begins With The URL

The BBC’s Programmes website is huge, and is intended to be a rolling archive of everything that the BBC broadcasts on television and radio. Originally released in 2007, it now has pages for over 1.6 million episodes, but that’s barely half of the story. Surrounding those episodes is a wealth of content, including clips, galleries, episode guides, character profiles and much more, plus Programme’s newly responsive home pages.

Responsive Design Begins With The URL

The new responsive home pages, known as “brand” pages, join the schedule and A–Z lists in a broader responsive rebuild. 39% of users (and growing) now use mobile and tablet devices to visit these pages; so, making the pages responsive was the best way to serve a great experience to everybody while keeping the website maintainable.

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Making Embedded Content Work In Responsive Design

A few HTML elements don’t play nice with responsive layouts. One of these is the good ol' iframe, which you may need to use when embedding content from external sources such as YouTube. In this article, we’ll show you how to make embedded content responsive using CSS, so that content such as video and calendars resize with the browser’s viewport.

Making Embedded Content Work In Responsive Design

For those occasions when non-coders will be embedding video on your website and you don’t want to rely on them adding extra markup, we’ll also look at a solution that uses JavaScript instead of CSS.

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