Posts Tagged ‘Content Strategy’

We are pleased to present below all posts tagged with ‘Content Strategy’.

Dealing With Redundant, Out-Of-Date and Trivial (ROT) Content

Publishing content to the web is expensive. I know what you're thinking: no, it's not; it costs nothing, especially when compared to print. And you would be right, from a certain point of view. The problem is that publishing is cheap. This seduces you, encouraging you to put more and more content online.

Dealing With Content ROT

In fact, the cost is so cheap that many organizations let almost any employee put content online. They install a content management system and give staff free rein. Even those who enforce standards for consistency and accuracy still produce a lot of content. After all, somebody might find that piece of content useful. But you will soon discover hidden costs. Costs that are crippling larger organizations.

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Help Your Content Go Anywhere With A Mobile Content Strategy

You’ve put a lot of thought, time and effort into creating great content, and you want users to have a great experience with your content. While you might have created the best content in the world, you don’t get to choose how users access it. That’s why it’s important to make sure your content works beautifully on every platform and device, desktop, mobile or something else entirely.

Help Your Content Go Anywhere With A Mobile Content Strategy

Before you panic, I’m not advocating that you create individual content strategies for each device or network that your content is published to. That would be crazy, and it wouldn’t necessarily work better for your users.

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Don’t Get Lost In Translation: How To Conduct Website Localization

A common mistake with localized websites is considering the translated content to be just another version of the pages in the original language. Translation isn’t everything. Of course, for the user it’s all about the content: Is the content relevant and understandable and in line with the user’s cultural context?

Don't Get Lost In Translation: How To Conduct Website Localization

From a commercial point of view, when you decide to create and maintain a multilingual website, you have to consider many more points than just translation. We’ll explore some of the issues to think about when localizing a website.

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Framing Effective Messages To Motivate Your Users

What you say in a user experience matters. How you say it matters equally. The way you frame communication, or how you say something, could be extremely effective at persuading people to start using your product (or to use it more).

Framing Effective Messages To Motivate Your Users

So, how do you frame messages effectively? This article explains how design teams can do so in a way that resonates with their users.

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How To Run A Content-Planning Workshop

Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

How To Run A Content-Planning Workshop

Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

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Improving Your Information Architecture With Card Sorting: A Beginner’s Guide

Information architecture (IA) is one of those buzzwords you’ve probably heard before. It refers to the organization of the information on your website and how it all fits together. When planning your IA, involve users of your website in the process as soon as you can.

Improving Your Information Architecture With Card Sorting: A Beginner's Guide

In this article, we’ll discuss card sorting, a tried and true technique for doing just that. We’ll go through some practical tips for running a card-sorting session, and also cover some examples.

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Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

High school. I won’t lie: I did not have the highest grades in my graduating class. Some classes and lessons were so poorly designed and delivered that I would frequently become frustrated and fatigued and would ultimately shut down. The contents of the lessons would just wash over me. The experience wasn’t pleasant, and the results were obvious from my transcripts.

Ways To Avoid Overwhelming Users: Lessons Learned From My High-School Teachers

But I did well in a few classes. The major difference was the teaching style. Currently, I am a user experience (UX) and user interface (UI) designer of mobile and web applications. In a way, like a teacher, I need to present information in an easily understandable way to new visitors. I need to consider how my students (end users) consume the information that I provide. So, reflection on my high-school experience serves a purpose (aside from painful fashion memories).

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Responsive Design Begins With The URL

The BBC’s Programmes website is huge, and is intended to be a rolling archive of everything that the BBC broadcasts on television and radio. Originally released in 2007, it now has pages for over 1.6 million episodes, but that’s barely half of the story. Surrounding those episodes is a wealth of content, including clips, galleries, episode guides, character profiles and much more, plus Programme’s newly responsive home pages.

Responsive Design Begins With The URL

The new responsive home pages, known as “brand” pages, join the schedule and A–Z lists in a broader responsive rebuild. 39% of users (and growing) now use mobile and tablet devices to visit these pages; so, making the pages responsive was the best way to serve a great experience to everybody while keeping the website maintainable.

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