Posts Tagged ‘Content Strategy’

We are pleased to present below all posts tagged with ‘Content Strategy’.

Responsive Design Begins With The URL

The BBC’s Programmes website is huge, and is intended to be a rolling archive of everything that the BBC broadcasts on television and radio. Originally released in 2007, it now has pages for over 1.6 million episodes, but that’s barely half of the story. Surrounding those episodes is a wealth of content, including clips, galleries, episode guides, character profiles and much more, plus Programme’s newly responsive home pages.

Responsive Design Begins With The URL

The new responsive home pages, known as “brand” pages, join the schedule and A–Z lists in a broader responsive rebuild. 39% of users (and growing) now use mobile and tablet devices to visit these pages; so, making the pages responsive was the best way to serve a great experience to everybody while keeping the website maintainable.

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Making Embedded Content Work In Responsive Design

A few HTML elements don’t play nice with responsive layouts. One of these is the good ol' iframe, which you may need to use when embedding content from external sources such as YouTube. In this article, we’ll show you how to make embedded content responsive using CSS, so that content such as video and calendars resize with the browser’s viewport.

Making Embedded Content Work In Responsive Design

For those occasions when non-coders will be embedding video on your website and you don’t want to rely on them adding extra markup, we’ll also look at a solution that uses JavaScript instead of CSS.

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How To Create A Self-Paced Email Course

When I realized I had written what seemed to be a course (i.e. not my usual article or book), I was left with a sense of panic. There are so many options for running an online course, and all of them seem slightly confusing or time-intensive to set up.

How To Create A Self-Paced Email Course

Then I remembered the autoresponders feature in my newsletter application (I use MailChimp, although every newsletter software has it). I could trigger lessons with autoresponders and deliver course material to where most people spend most of their day: the inbox.

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Email Marketing For Mobile App Creators

If you’ve developed mobile applications or have just started building one, then you probably realize that marketing should be as much of an ongoing concern as the product’s design and development. After all, what’s the point in creating a beautiful, valuable app if no one knows about it?

Email Marketing For Mobile App Creators

Assuming that promotion on Google Play or Apple’s App Store will take your app from beta to bestseller is… well, magical thinking. In reality, most successful developers kick off their marketing efforts months before release.

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Sketching A New Mobile Web

The mobile Web has gotten a bum rap. It spends most of its time either in the shadow of the desktop or playing the role of the native app’s frumpy friend. Luckily, we’ve got the tools to change that. Progressive enhancement, mobile-first and responsive design can help lead us towards a more unified, future-friendly Web. That’s the good news. The bad news? These tools are worthless if you don’t have license to use them.

Sketching A New Mobile Web

What’s holding us back, in many cases, is our clients and the conceptual models they cling to. If our clients are to embrace the potential of the mobile Web, then we need to get them thinking beyond desktops and apps.

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Not Just Pretty: Building Emotion Into Your Websites

Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web. Actually, they did not use to play any role at all; rather, they were drowned by a flood of rational functionality and efficiency.

Not Just Pretty: Building Emotion Into Your Websites

We were so busy trying to adapt to the World Wide Web as a new medium that we lost sight of its full potential. Instead of using the Internet on our terms, we adapted to its technical and, at first, impersonal nature. If it wasn’t for visionary contemporaries such as Don Norman or Aarron Walter, we might still be focusing on improving processes, neglecting the potential of emotional design.

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The Art Of Launching An App: A Case Study

You’ve made your first app! Now what? Anyone in the app business knows that marketing an app is tough. And according to a recent article on TechCrunch, “Getting a mobile app noticed in the increasingly crowded mobile app market is more difficult than ever.” Some titles and concepts are truly unique. Angry Birds? Its title and screenshot alone were enough to catapult it to number one in Finland.

David and Goliath App

The app world is becoming like one giant forest, millions and millions of trees. Sure, there are SEO tricks, word-of-mouth marketing tools and built-in demographic identifiers that might help move your product up the ever-growing search list of apps, whether the list is for books, games or lifestyle tools. Moreover, thousands of companies in the market today make extravagant claims of being able to get your app noticed.

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