Posts Tagged ‘Content’
We are pleased to present below all posts tagged with ‘Content‘.
Quick Course On Effective Website Copywriting
- May 18th, 2012
- 20 Comments
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) ...
Read more...The Art Of Content Marketing
- March 16th, 2012
- 21 Comments
Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online. Content marketing used to be about customer magazines and mailed ...
Read more...Content Strategy Within The Design Process
- December 2nd, 2011
- 0 Comments
The first thing to understand about content strategy is that no two people understand it the same way. It’s a relatively new — and extremely broad — discipline with no single definitive definition. A highly informative Knol on content strategy defines it as follows: “Content strategy is an emerging field ...
Read more...Fluidity Of Content And Design: Learning From Where The Wild Things Are
- November 17th, 2011
- 0 Comments
Have you read Where the Wild Things Are? The storybook has fluidity of content and design figured out. It goes that one night, protagonist Max “wore his wolf suit and made mischief of one kind or another.” He hammers nails into walls, pesters a small dog. Author Maurice Sendak doesn’t ...
Read more...The Role Of Design In The Kingdom Of Content
- October 24th, 2011
- 0 Comments
If content sits at the top of the food chain, why do we spend so much time talking about the finer points of design? Every day we debate, experiment with and discuss topics that easily fall into the category of aesthetics, enhanced functionality and layout; in fact, relatively rarely do ...
Read more...How Disregarding Design Limits The Power Of Content
- October 17th, 2011
- 24 Comments
It appears to be a reader’s market. More written content is freely available than ever before, accessible in just about every format you could imagine. If you want it on paper, you’ve got it. On screen? What size, friend? We can shrink, stretch and stitch it all together every which ...
Read more...Design With Dissonance
- October 13th, 2011
- 0 Comments
You might consider yourself knowledgeable, but you’ve probably never heard of this powerful communication and design technique that I’m about to share. I’m sure you’ve seen it in practice but never knew it was working on you — that’s how good it is. I’m here to shed light on this technique so ...
Read more...Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)
- October 11th, 2011
- 0 Comments
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then ...
Read more...Five Copywriting Errors That Can Ruin A Company’s Website
- June 29th, 2011
- 77 Comments
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit ...
Read more...Content Strategy: Optimizing Your Efforts For Success
- June 3rd, 2011
- 23 Comments
Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest ...
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