Posts Tagged ‘Content’

We are pleased to present below all posts tagged with ‘Content’.

How To Run A Content-Planning Workshop

Back when my agency started taking content seriously, we invested a lot time in developing a process to produce content. The biggest challenge was always figuring out how to get clients onboard with this new process.

How To Run A Content-Planning Workshop

Most of our clients were totally happy riffing on how to meet the business objectives of a project or how to approach the visual design, but they always struggled to get to grips with our process for producing content. We found that the most effective way to get their buy-in was to run a content-planning workshop.

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Applying Transformations To Responsive Web Design

To most Web developers, it sounds controversial until you hear the punchline: Last summer, the developers in charge of Google’s Chrome browser floated a proposal that went virtually unnoticed by the technology press, which was to remove support for an established W3C standard that every other browser vendor still supports.

Applying XSL Transformations For Responsive Web Design

The standard in question? Extensible Stylesheet Language Transformations, otherwise known as XSLT. In reaction to this news, most Web developers would likely shrug and say “So what?” That’s unfortunate. Transformations are a simple yet powerful technique for separating content and presentation in Web applications.

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Editing Tips For Business Web Content

The Web is awash in content. A recent Moz article reports that 92,000 new articles are posted online every day. Companies are spending billions on content marketing to enhance credibility, build brand awareness and, especially of late, improve SEO.

Editing Tips For Business Web Content

Google has always tried to reward great content with high rankings, but today, thanks to vast improvements in its algorithm, Google is better able to actually do it. Its content quality guidelines are perfectly aligned with what every writer and marketer should aspire to.

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SEO For Responsive Websites

When Google announced its preference for user-friendly responsive websites in June 2012, I immediately saw an influx of posts that equated responsive design with search engine optimization. This is unfortunate because, while responsive websites can be SEO-friendly, some responsive websites are not.

SEO For Responsive Websites

I’ve detailed some of the common errors that give responsive websites problems in search results in an article on Search Engine Land earlier this year, so it’s nice to be able to do a more in-depth SEO audit of a responsive website here on Smashing Magazine.

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Smart, Effective Strategies To Design Marketing Campaigns

Ever since I’ve been involved in the Web, I’ve been fascinated by little things that make a big impact. It’s one of the reasons why I started collecting and blogging about these details, which could in some way help others grow an audience.

Smart, Effective Strategies To Design Marketing Campaigns

One recurring topic early on was launch and landing pages and the strategies that creators use to expand the reach of their websites, which led to a Smashing Magazine post titled “Elements of a Viral Launch Page.” In this post, you’ll learn what to look out for when creating your own small campaign and how these elements fit together in existing campaigns around the Web.

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Designing The Words: Why Copy Is A Design Issue

The relationship between copy and design has been covered many times on Smashing Magazine. Working in a content-focused industry, we need to keep this issue pretty close to heart; creating great copy is pointless if it is visually uninspiring or unreadable. Likewise, if the content doesn’t deliver, then even the most attractive page won’t hold the reader’s attention.

Designing The Words: Why Copy Is A Design Issue

Yet much of the discussion so far has concentrated on issues such as microcopy — the small bits of text that instruct the reader on how to interact with the website — and the minutiae of user experience. This stuff is essential, of course, but in this article we’d like to broaden our focus to look at some of the fundamental mistakes behind bad copy.

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Flat And Thin Are In

In the last several years, we’ve seen a rapid shift in software and app interface design, from 3-D and skeuomorphic to flat and minimal. Although this trend has become nearly ubiquitous, let’s take a moment to consider how we got here and what influence it’s having on interface design as a whole.

Flat And Thin Are In

Additionally, I’ll share some tips and considerations on designing flat interfaces. So, how did the collective consciousness swing from a love of all things textured, beveled and drop-shadowed to a desire for flat colors and simple typography?

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