Posts Tagged ‘Content’

We are pleased to present below all posts tagged with ‘Content’.

Opinion Column Why Responsive Web Design Has To Win Out

When considering a mobile Web strategy and weighing responsive Web design against a separate mobile website, the most important metric is how functional the website is for the user. This goes beyond better content organization for smaller screens.

Responsive Web Design: Planning for the Future

Mobile (and desktop) websites should be easily found, easily shared, fast loading, easy to maintain and easy to build on. If we keep that in mind, considering where the Web is today and where it looks to be going, there are many compelling arguments for responsive Web design.

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The Inconvenient Truth About SEO

Do you own a website? Do you want to be number one on Google? Whatever you do, don’t spend money on aggressive search engine optimization (SEO). I know that sounds like an extreme position to take. However, a lot of website owners see search engine optimization as the answer to their search ranking woes, when things are considerably more complex.

The Inconvenient Truth About SEO

The inconvenient truth is that the best person to improve your ranking is you. Unfortunately, that is going to take time and commitment on your part. The answer doesn’t lie in hiring a SEO company to boost your website ranking for Google.

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Content: A Blessing, A Bubble, A Burden

Everyone is talking about content. Googling the phrase “content strategy” retrieves almost 50 million results — a clear indicator that interest in content is very much in the zeitgeist. By the time you read this, I expect that number will have grown even higher.

Content: A Blessing, A Bubble, A Burden

But I also suspect that the substance of the talk would be quite different if content were truly respected. I believe this because the way we talk about content is beginning to sound a lot like the way we talk about money.

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How Content Creators Benefit From The New SEO

Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.

How Content Creators Benefit From The New SEO

Thanks to self-publishing and social networks, the world is drowning in content. Google’s response: make it easy for searchers to drill down to exactly what they are looking for. Today, we can perform a search and look at the results all together in one big chunk, or we can carve off just a piece.

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Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

Quick Course On Effective Website Copywriting

The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

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The Art Of Content Marketing

Effective content marketing holds people’s attention. It gives you a distinctive brand, loyal fans and increased sales. You don’t need a big budget to succeed, which is why good content marketing is the single best way to beat bigger competitors online.

The Art Of Content Marketing

Content marketing used to be about customer magazines and mailed newsletters. Now it covers blogs, email newsletters, eBooks, white papers, articles, videos and more. In this article, you will learn about content marketing techniques that you can apply to your business.

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Is There Ever A Justification For Responsive Text?

Depending on who you follow and what you read, you may have noticed the concept of “responsive text” being discussed in design circles recently. It’s not what you might imagine — resizing and altering the typography to make it easier to read on a range of devices — but rather delivering varying amounts of content to devices based on screen size.

Website for Sifter App

One example of this is an experiment by designer Frankie Roberto. Another is the navigation menu on the website for Sifter App. Roberto and Sifter are using media queries to actually hide and display text based on screen size (i.e. not rewriting or delivering different content based on context — as one would do with mobile-focused copy, for example).

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A Craft Of Consequences: Reader, Writer And Emotional Design

Before the very first page of a book has been read, you've already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.

A Craft Of Consequences: Reader, Writer And Emotional Design

In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things  —  we feel them instead.

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