Posts Tagged ‘Conversion’

We are pleased to present below all posts tagged with ‘Conversion’.

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor's attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight "no." With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.

A/B testing example

We make snap decisions on whether to engage with a website based on whatever we can make out in the first few (milli)seconds. The responsibility for making a good first impression lies with designers and website owners. Given that the window of opportunity to persuade a visitor is really small, most designs (probably including yours) do a sub-optimal job because the designer in you thinks in terms of aesthetics. However, most websites do not exist just to impress visitors. Most websites exist to make a sale. Whether it is to get visitors to subscribe to the blog feed, or to download a trial, every website ultimately exists to make a sale of some kind.

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How To Use Photos To Sell More Online

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I'm testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.

Person walking across a wet rock in sandals

This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.

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How To Engage Customers In Your E-Commerce Website

One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are "on our side," even if we do not know them personally.

Screenshot

This attitude was described as the “Amazon effect” by Joshua Porter in his book Designing for the Social Web. He observed during his tests that people always started shopping on Amazon first. Their main reason was not that Amazon was better or that they had an Amazon account; they simply knew that on Amazon they could always find trustworthy information provided by people like them. They wanted to know the “truth,” not an idealistic vision of the product decorated by marketing cliches.

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Increasing Online Sales: Simple Usability Problems To Avoid

When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.

Get Satisfaction has a prominent search box with a hardly usable drop-down menu. The search box appears only on the front page.

A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they're looking for, buy it and get out. These people are search dominant, and as soon as they land on your website, they will start searching. And if they can't find your search box, they will leave. As simple as that.

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Call to Action Buttons: Examples and Best Practices

Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of clickable buttons that when clicked, perform an action (e.g. "Buy this now!") or lead to a web page with additional information (e.g. "Learn more...") that asks the user to take action.

OH! Media

How can we create effective call to action buttons that grab the user's attention and entice them to click? We'll try to answer this question in this post by sharing some effective design techniques and exploring some examples.

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Use Conversions To Generate More Conversions

If you've managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic "behavioral targeting", a technique that uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.

Shopcomposition

Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers' preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well.

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Optimizing Conversion Rates: It’s All About Usability

In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn't only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.

Scribbles

In this article you'll learn what to consider when preparing a perfect landing page for your product, how to focus user's attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates.

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