Posts Tagged ‘conversion’

We are pleased to present below all posts tagged with ‘conversion’.

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 ...

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How To Use Photos To Sell More Online

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I’m testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online. This article pulls together principles from psychology, marketing, UX design and photographic theory. ...

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Call to Action Buttons: Examples and Best Practices

Call to action in web design — and in user experience (UX) in particular — is a term used for elements in a web page that solicit an action from the user. The most popular manifestation of call to action in web interfaces comes in the form of ...

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