Posts Tagged ‘Conversions’

We are pleased to present below all posts tagged with ‘Conversions’.

How To Engage Customers In Your E-Commerce Website

One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are "on our side," even if we do not know them personally.

Screenshot

This attitude was described as the “Amazon effect” by Joshua Porter in his book Designing for the Social Web. He observed during his tests that people always started shopping on Amazon first. Their main reason was not that Amazon was better or that they had an Amazon account; they simply knew that on Amazon they could always find trustworthy information provided by people like them. They wanted to know the “truth,” not an idealistic vision of the product decorated by marketing cliches.

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Increasing Online Sales: Simple Usability Problems To Avoid

When designing an online store, you have to consider many different types of customers: repeat customers, first-timers, people in a rush, etc. One thing that would help all of them is optimum usability. You can achieve this in a variety of ways, starting with eliminating the most common usability problems from your website. Fixing any one of the following eight common usability problems will get you started on the path to usability and user-experience heaven and, ultimately, more sales.

Get Satisfaction has a prominent search box with a hardly usable drop-down menu. The search box appears only on the front page.

A solid information architecture can do wonders for people who enjoy browsing, but some customers just want to find what they're looking for, buy it and get out. These people are search dominant, and as soon as they land on your website, they will start searching. And if they can't find your search box, they will leave. As simple as that.

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Use Conversions To Generate More Conversions

If you've managed to sell a product to a customer, use this opporunity to present further attractive offers to the customer. The topic "behavioral targeting", a technique that uses information collected on an individual's web-browsing behavior, such as the pages they have visited or the searches they have made, to select which advertisements to display to that customers. Many advertisers believe that this technique can dramatically help to boost the conversion rate.

Shopcomposition

Behavioral targeting is probably currently the most discussed advertising strategy. However, it is not clear if it possible to derive some meaningful customers' preferences and future behavior out of the earlier purchasing history. Wrong adjustments – based upon the browsing history – can significantly decrease the conversion rate as well.

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Optimizing Conversion Rates: It’s All About Usability

In eCommerce usability improvements usually have a huge impact on conversion rates. However, usability doesn't only mean better visual guide or better site hierarchy. It also means a better communication with potential customers using a professional, trustworthy design, delivering the right information at the right time and communicating with users instead of throwing ad-slogans at them.

Scribbles

In this article you'll learn what to consider when preparing a perfect landing page for your product, how to focus user's attention on the most important parts of your sites and also how you can use videos and user ratings to improve your conversion rates.

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Optimizing Conversion Rates: Less Effort, More Customers

Sometimes small changes can have huge effects. Concerning conversion rates, which is the proportion of website visitors who submit their contact information or make a purchase, better Web design leads directly to greater revenue.

Most online store designers who want to optimize their conversion rates only concentrate on the “inner” part of the shopping process, the sales funnel. They focus on product pages, the shopping cart and check-out-process. This is good, but not necessarily sufficient. It is equally important that advertisements convert – just as the simple fact that users find the URL and that both (ads and URLs) perfectly fit the image conveyed by the landing page. Sound practices make for the most successful conversions.

Shipping Costs: Good example

There are thousands of tips and tricks for increasing conversion rates. There are various marketing techniques that aim at simplyfing the purchasing and the checkout processes. This article is the first part of our new 3-part-series "Optimizing Conversion Rates" that covers most important strategies and techniques that will help you boost your conversion rate. The second part will be published next week, and the last part will be published the week after that. The first article deals with "proper" advertising, building up trust and credibility and the handling of shipping costs.

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7 More Useful Tips To Help Your Site Convert

Last week we presented 8 Useful Tips To Help Your Website Convert – we discussed various rules and guidelines from marketing, such as subliminal suggestion, prevention of choice paralysis, AIDA-principle, attention guide and the Gutenberg rule. The main idea was to help designers and developers create a design that would help the site to grow and become a success the financial point of view.

37signals

This article presents further principles and rules that will help your site convert. Among other things, we cover A/B testing, footnotes, testimonials, feature lists, the sign-up process and typography. You may be interesting in the following related posts:

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Design To Sell: 8 Useful Tips To Help Your Website Convert

As we see more and more businesses move their services online, and even more that begin their life on the Web, a greater need arises for websites that are designed and built to sell. A great-looking website may achieve the goal of shaping and delivering a strong brand, but its good looks alone aren't enough to sell the products or services on offer. For that, you need to introduce the element of marketing.

LegacyLocker

Research shows that objects and images you see around you can prime you for certain behaviors. For example, a study on children showed that after being shown a Santa Claus cap, they were more likely to share candy with others. The cap embodied the concept of sharing and giving in their minds, and exposure to it primed them for regarding sharing more positively. The same study also exposed kids to a “Toys ‘R’ Us” logo, which had the opposite effect of the Santa Claus cap, making them less likely to share their candy.

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