Tag "Copywriting" on Smashing Magazine

Posts Tagged ‘Copywriting’

We are pleased to present below all posts tagged with ‘Copywriting’.

Quick Course On Effective Website Copywriting

From Peep Laja
May 18th, 2012
28 Comments

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) ...

Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)

From Danny Iny
October 11th, 2011
0 Comments

AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then ...

Five Copywriting Errors That Can Ruin A Company’s Website

From Brad Shorr
June 29th, 2011
79 Comments

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit ...

Free Style Guides Icon Set For Writers And Editors

From Thomas McGee
June 20th, 2011
26 Comments

Today, we’re excited to present you with a free icon set, called Style Guides. Perfect for websites with an editorial flair, Style Guides features 14 high-quality icons ranging from 32×32 to 512×512 pixels. Designed by Thomas McGee of WinePress of Words, this set has been exclusively released for Smashing Magazine ...

Content Strategy: Optimizing Your Efforts For Success

From Allie Gray Freeland
June 3rd, 2011
23 Comments

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest ...

Make Your Content Make a Difference

From Colleen Jones
April 12th, 2011
45 Comments

Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? Delayer ...

E-Commerce Copywriting: The Guide to Selling More

From Craig Anderson
December 20th, 2010
37 Comments

Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then ...

When A Thousand Words Is Worth A Picture

From Felicity Evans
October 26th, 2010
31 Comments

Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste and ideas, clients who ultimately need to be persuaded on why we’ve made certain decisions. Good design ...

50 Free Resources That Will Improve Your Writing Skills

From Vitaly Friedman
June 28th, 2009
118 Comments

Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they require patience and determination. You have to work smart and hard to acquire them. Only with experience, ...