Posts Tagged ‘Copywriting’
We are pleased to present below all posts tagged with ‘Copywriting‘.
Quick Course On Effective Website Copywriting
- May 18th, 2012
- 20 Comments
Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives. The goal of a “regular” text is to inform or entertain. The goal of Web copy (and ideally your website in general) ...
Read more...Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)
- October 11th, 2011
- 0 Comments
AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then ...
Read more...Five Copywriting Errors That Can Ruin A Company’s Website
- June 29th, 2011
- 77 Comments
No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit ...
Read more...Free Style Guides Icon Set For Writers And Editors
- June 20th, 2011
- 25 Comments
Today, we’re excited to present you with a free icon set, called Style Guides. Perfect for websites with an editorial flair, Style Guides features 14 high-quality icons ranging from 32×32 to 512×512 pixels. Designed by Thomas McGee of WinePress of Words, this set has been exclusively released for Smashing Magazine ...
Read more...Content Strategy: Optimizing Your Efforts For Success
- June 3rd, 2011
- 23 Comments
Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest ...
Read more...Make Your Content Make a Difference
- April 12th, 2011
- 45 Comments
Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? Delayer ...
Read more...E-Commerce Copywriting: The Guide to Selling More
- December 20th, 2010
- 37 Comments
Quality product descriptions can transform e-commerce conversion rates — it’s common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers’ copy or rely solely on images to sell products. They then ...
Read more...When A Thousand Words Is Worth A Picture
- October 26th, 2010
- 31 Comments
Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste and ideas, clients who ultimately need to be persuaded on why we’ve made certain decisions. Good design ...
Read more...50 Free Resources That Will Improve Your Writing Skills
- June 28th, 2009
- 114 Comments
Effective writing skills are to a writer what petrol is to a car. Like the petrol and car relationship, without solid skills writers cannot move ahead. These skills don’t come overnight, and they require patience and determination. You have to work smart and hard to acquire them. Only with experience, ...
Read more...Golden Rules of Linkbaiting
- May 28th, 2007
- 49 Comments
Link baiting is not evil. Although some bloggers tend to go beyond any ethical considerations in their attempts to enforce as many reciprocal links as possible, the term itself stands for a completely organic nature of the Web – actually, something that has already been here for a while. ...
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