Posts Tagged ‘Copywriting’

We are pleased to present below all posts tagged with ‘Copywriting’.

Quick Course On Effective Website Copywriting

Many dismiss copywriting as something that ad agency people do. Truthfully, all of us need to pay close attention to copywriting if we want to achieve our business objectives.

Quick Course On Effective Website Copywriting

The goal of a "regular" text is to inform or entertain. The goal of Web copy (and ideally your website in general) is to get people to do something—to sign up, make a purchase, or something similar. Hiring a professional copywriter can be very expensive, which is one of the reasons why this is a valuable skill to have yourself.

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Introducing The 6 + 1 Model For Effective Copywriting (Better Than AIDA!)

AIDA. Attention, interest, desire, action. It’s the classic copywriting formula, studied and used by almost every copywriter on the planet. Well, I’m not a fan. Not because it isn’t accurate, and not because it doesn’t work. If your writing can get attention, grab interest, create desire and prompt action, then you’re doing a lot of things right.

Notebook and Pen

If your writing isn’t doing these things, however, then I don’t think AIDA will help you very much, because it doesn’t do enough to explain how to do any of these things. AIDA doesn’t give you all of the ingredients that combine to result in action — which is what you ultimately want!

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Five Copywriting Errors That Can Ruin A Company’s Website

No matter how brilliant a website’s design, no matter how elegant its navigation, sooner or later visitors will decide whether to take action because of something they read. In the end, the effectiveness with which a website converts visitors hinges on words. If a new website is going to hit all the right notes, its content must be just as well crafted as its design and programming.

However, as you might imagine, there are many ways to go wrong with content in a Web development project. The errors discussed in this article have the potential to undo a website and are issues that I run up against time and time again in my nearly 12 years of producing Web content. Half the battle in avoiding these traps is simply recognizing them: all too often, content is handled as an afterthought, hurriedly completed to meet a project’s deadline.

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Free Style Guides Icon Set For Writers And Editors

Today, we’re excited to present you with a free icon set, called Style Guides. Perfect for websites with an editorial flair, Style Guides features 14 high-quality icons ranging from 32×32 to 512×512 pixels. Designed by Thomas McGee of WinePress of Words, this set has been exclusively released for Smashing Magazine and its readers.

Free Style Guides Icon Set For Writers And Editors

Adapted and expanded from a previous set, Style Guides makes an excellent addition to any website, especially those related to the writing trade. Perfect for your next client’s website or to showcase your own editorial endeavors, these icons would be useful to any designer or developer.

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Content Strategy: Optimizing Your Efforts For Success

Content strategy is a beast with many heads, names and trajectories. To approach it is to be sucked in full force. Even so, as crucial as content strategy is, conveying its gravity to a big audience, or to key administrators, is often hard. Being so inherently complex, it’s often easiest to tackle by example.

Content Strategy: Optimizing Your Efforts For Success

My first job as a Web content writer involved creating a campaign that promoted holiday spending and travel. I came up with clever tag lines that incorporated lyrics from Bing Crosby Christmas jingles. I thought I was doing great work, and when I got an email from my boss to discuss the campaign, I assumed I would get a pat on the back.

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Make Your Content Make a Difference

Content, content, content. It’s an obvious part of any interactive experience. In fact, you’ve probably heard content is king, or queen, or some sort of royalty. Yet, content is elusive. Often, you don’t realize your content isn’t cutting it until it’s too late. Does any of this sound familiar? Delayer projects, broken designs, uneven voice or low-performing landing pages.

Screenshot

These problems and more are documented extensively, so I won’t dwell on them. What I will dwell on is the solution. But, first, let's discuss the false ones. Just because someone articulates a problem well does not mean someone knows the solution. That’s when we’re susceptible to a false solution. In my many years of experience, I’ve found these two fake solutions to be very common, very distracting — and very disappointing.

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E-Commerce Copywriting: The Guide to Selling More

Quality product descriptions can transform e-commerce conversion rates — it's common to see increases of 30-100%. As well as converting more visitors, search traffic increases drastically when unique copy is written for each product. Most online retailers use manufacturers' copy or rely solely on images to sell products. They then use inadequate copy elsewhere on their site and fail to achieve a consistent tone to persuade their audience. This creates a compelling opportunity for savvy retailers: by writing quality e-commerce copy you will create a unique competitive advantage.

E-commerce: a product page

Essentially, your copy must achieve two goals — establish trust and convince visitors that your product is right for them. Potential customers cannot see or touch the product since it's not physically there in front of them. This is why it’s important that your copy anticipates the needs of your visitors while convincing them that your company can be trusted to provide excellent products. Persuasion and creating trust are difficult things to do with words alone; yet, they are still achievable.

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When A Thousand Words Is Worth A Picture

Good design speaks for itself, right? Unfortunately, that is rarely the case. Most of us don’t have the privilege of designing for ourselves; we design for clients, clients who have their own taste and ideas, clients who ultimately need to be persuaded on why we’ve made certain decisions. Good design doesn’t speak for itself; it needs an advocate.

Just a few "minor" changes

This article examines both why design requires justification and how you can go about providing it in a way that is clear and understandable. While we'll focus on visual design, the principles described here are applicable to any creative process or endeavor. Indeed, we learned most of these lessons while presenting Web interfaces and prototypes to clients, which took place after the visual designs had been agreed on.

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