Posts Tagged ‘E-Commerce’

We are pleased to present below all posts tagged with ‘E-Commerce’.

Responsive Upscaling: Large-Screen E-Commerce Design

The responsive design revolution is truly upon us (if it hasn’t already happened!), and even though e-commerce websites haven’t picked up responsive design quite as aggressively as in other industries, it’s becoming increasingly popular.

Responsive Upscaling In E-Commerce

So far, most of the responsive design thinking has revolved around covering the range of experiences from mobile to desktop. Yet little attention has been paid to the opportunities for expanding that range beyond the standard desktop screen, to create an experience optimized for modern large-scale displays.

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The Current State Of E-Commerce Filtering

When done right, filters enable users to narrow down a website’s selection of thousands of products to only those few items that match their particular needs and interests. Yet, despite it being a central aspect of the user’s e-commerce product browsing, most websites offer a lacklustre filtering experience. In fact, our 2015 benchmark reveals that only 16% of major e-commerce websites offer a reasonably good filtering experience.

The Current State Of E-Commerce Filtering

Given the importance of filtering, we — the entire team at the Baymard Institute — spent the last nine months researching how users browse, filter and evaluate products in e-commerce product lists. We examined both search- and category-based product lists. At the core of this research was a large-scale usability study testing 19 leading e-commerce websites with real end users, following the think-aloud protocol.

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An Exploration Of Carousel Usage On Mobile E-Commerce Websites

Does this title make you skeptical? I would have been too before I saw the research that led to this article. Ask anyone and they’ll tell you that carousels are an anti-pattern. Don’t use them. But maybe it’s not so cut and dry.

An Exploration Of Carousel Usage On Mobile E-Commerce Websites

Using real data, this article aims for a better understanding of the current argument against carousels and whether they really deserve the reputation they’ve gained. I’ll break down the arguments point by point and see if our data lines up with those expectations. Through all of that, I’ll detail our findings and methods and make some recommendations on how and when you should use carousels in future.

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Reducing Abandoned Shopping Carts In E-Commerce

In March 2014, the Baymard Institute, a web research company based in the UK, reported that 67.91% of online shopping carts are abandoned. An abandonment means that a customer has visited a website, browsed around, added one or more products to their cart and then left without completing their purchase. A month later in April 2014, Econsultancy stated that global retailers are losing $3 trillion (USD) in sales every year from abandoned carts.

Reducing Abandoned Shopping Carts In E-Commerce

Clearly, reducing the number of abandoned carts would lead to higher store revenue — the goal of every online retailer. The question then becomes how can we, as designers and developers, help convert these “warm leads” into paying customers for our clients?

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The Current State Of E-Commerce Search

When e-commerce search works, it’s fast, convenient and efficient. It’s no wonder that so many users prefer searching over clicking categories. Unfortunately, our recent large-scale usability study and top-50 benchmark of e-commerce search finds that search often doesn’t work very well.

The State of E-Commerce Search: 2014

On-site search is a key component of almost any e-commerce website. That’s why we at Baymard Institute have invested months conducting a large-scale usability study, testing the e-commerce search experience of 19 major e-commerce websites with real-world end users.

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How To Plan Your Next Mobile E-Commerce Website

The O’Neill Clothing store had a nearly 600% revenue increase from going responsive, and Skinny Ties saw a 377.6% increase in revenue for iPhones after going responsive as well. Even Think Tank Photo’s transactions on smartphones and tablets increased by more than 96%... go figure!

How To Plan Your Next Mobile E-Commerce Website

In this article, we’ll walk through all of the vital steps when planning a highly converting mobile e-commerce website. The most important questions you need to ask are:

  1. Who are we building this mobile website for?
  2. How will we measure conversion success?
  3. What design factors affect mobile e-commerce conversion rates?
  4. What is the ideal product page?

Let's get started.

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An E-Commerce Study: Guidelines For Better Navigation And Categories

Product findability is key to any e-commerce business — after all, if customers can’t find a product, they can’t buy it. Therefore, at Baymard Institute, we invested eight months conducting a large-scale usability research study on the product-finding experience. We set out to explore how users navigate, find and select products on e-commerce websites, using the home page and category navigation.

An E-Commerce Study: Guidelines For Better Navigation And Categories

The one-on-one usability testing was conducted following the “think aloud” protocol, and we tested the following websites: Amazon, Best Buy, Blue Nile, Chemist Direct, Drugstore.com, eBags, GILT, GoOutdoors, H&M, IKEA, Macy’s, Newegg, Pixmania, Pottery Barn, REI, Tesco, Toys’R’Us, The Entertainer, and Zappos. The pages and design elements that we tested include the home page, category navigation, subcategories, and product lists.

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Best Practices And Examples Designing A Better Mobile Checkout Process

A record number of shoppers are turning to their smartphones to research potential purchases. Meanwhile, the bigger question — are those same users willing to complete the purchases on their mobile device? — is quickly being answered.

Designing A Better Mobile Checkout Process

The US, for example, saw an 81% spike in mobile e-commerce (m-commerce) sales in 2012, comprising a $25 billion market. And it’s not just apps. By a landslide, users prefer mobile websites to apps for shopping.

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Boost Your Mobile E-Commerce Sales With Mobile Design Patterns

People are increasingly using their smartphones as a replacement for desktop computers, even for activities such as shopping and purchasing. And as more people move away from the desktop and onto mobile-optimized websites to shop for products and services, website creators can use established design patterns to help kickstart a mobile e-commerce project.

Boost Your Mobile E-Commerce Sales With Mobile Design Patterns

Having a good mobile e-commerce experience matters a lot. In fact, recent research has found that people are 67% more likely to make a purchase if a website they’ve reached on their phone is smartphone-friendly.

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UX Study The State Of E-Commerce Checkout Design 2012

A year ago we published an article on 11 fundamental guidelines for e-commerce checkout design here at Smashing Magazine. The guidelines presented were based on the 63 findings of a larger E-Commerce Checkout Usability research study we conducted in 2011 focusing strictly on the checkout user experience, from “cart” to “completed order".

The State Of E-Commerce Checkout Design 2012

This year we've taken a look at the state of e-commerce checkouts by documenting and benchmarking the checkout processes of the top 100 grossing e-commerce websites based on the findings from the original research study. This has lead to a massive checkout database with 508 checkout steps reviewed, 975 screenshots, and 3,000+ examples of adherences and violations of the checkout usability guidelines.

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