Posts Tagged ‘E-Commerce’

We are pleased to present below all posts tagged with ‘E-Commerce’.

Multivariate Testing in Action: Five Simple Steps to Increase Conversion Rates

The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor's attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds). Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight "no." With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us.

A/B testing example

We make snap decisions on whether to engage with a website based on whatever we can make out in the first few (milli)seconds. The responsibility for making a good first impression lies with designers and website owners. Given that the window of opportunity to persuade a visitor is really small, most designs (probably including yours) do a sub-optimal job because the designer in you thinks in terms of aesthetics. However, most websites do not exist just to impress visitors. Most websites exist to make a sale. Whether it is to get visitors to subscribe to the blog feed, or to download a trial, every website ultimately exists to make a sale of some kind.

Read more...

How To Use the “Seven Deadly Sins” to Turn Visitors into Customers

Since the beginning of time people have exploited the human desire to sin, to achieve their goals. Finding out what causes people to sin helps us understand the triggers which prompt people to take an action. The Web has made it even easier to exploit these tendencies to sin, in order to build user engagement and excitement about your service or product. In this article we’ll show examples of how successful companies exploit the tendency to conduct all the famous Seven Deadly Sins, and in turn generate momentum with their website visitors. Ready? Let’s roll.

Pride is defined as having an excessively high opinion of oneself. You must remember someone from your school days who had an extremely high sense of their personal appearance or abilities. That’s pride at work. On the Web, this sin will help you sell your product. Every website visitor wants to be associated with a successful service that other people might find impressive.

Read more...

Polaroid: A Free Magento Theme For Your E-Commerce Website

Today we are glad to release a yet another freebie: Polaroid Magento Theme, a professional design skin for the shops powered by the popular open-source ecommerce web application Magento. The theme was designed by eCommerce-Themes and released for Smashing Magazine and its readers. As usual, the theme is absolutely free to use in private and commerical projects.

Screenshot

The theme is released under GPL. You can use it for all your projects for free and without any restrictions. Please link to this article if you want to spread the word. You may modify the theme as you wish.

Read more...

Improve Your E-Commerce Design With Brilliant Product Photos

Product photography could well be the single most important design aspect of any e-commerce website. Without the ability to touch, hold, smell, taste or otherwise handle the products they are interested in, potential customers have only images to interact with. Ultimately, the softer, tastier, flashier and more attractive your products look to shoppers, the more confident they'll feel about purchasing from you and the better your conversion rate will be.

Screenshot

While any product can look great in a photo (sometimes deceptively so), keep in mind that your images should match your website’s overall aesthetic and your company’s image. Let’s start with a few great examples of how online retailers have incorporated high-quality product photos onto their websites. In this article, we will focus on images of actual items, rather than models, events or landscapes.

Read more...

How To Engage Customers In Your E-Commerce Website

One of the most influential factors in our buying decisions is the opinions of our friends and relatives. Likewise, a large majority of online shoppers now trust what other customers say about the products they buy more than the e-tailers themselves. The reason is that we trust people who are "on our side," even if we do not know them personally.

Screenshot

This attitude was described as the “Amazon effect” by Joshua Porter in his book Designing for the Social Web. He observed during his tests that people always started shopping on Amazon first. Their main reason was not that Amazon was better or that they had an Amazon account; they simply knew that on Amazon they could always find trustworthy information provided by people like them. They wanted to know the “truth,” not an idealistic vision of the product decorated by marketing cliches.

Read more...

Getting Started With E-Commerce: Your Options When Selling Online

The world of online sales, whether of products or services, can be daunting at first; the options seem confusing and the information conflicted. Yet as the designer or developer of an online store, you will need to guide your client through the maze of choices in order to get it up and running.

I have developed many e-commerce websites during my career as a Web developer. I've used and modified off-the-shelf software and have also developed custom solutions — so I know from experience that there are a number of important questions to answer before presenting possible solutions to a client. Getting all the pertinent information up front is vital if such a project is to run smoothly, and it can save you from delays during the process. It can also help you advise the client on whether they need a full custom cart or an open-source or off-the-shelf product.

Screenshot

This article responds to some questions you should be asking of your client before putting together a proposal for the development of an e-commerce website. I'll explain the most important things to think about in terms of taking payments and credit card security. It should give you enough information to be able to guide your client and to look up more detailed information about the aspects that apply to your particular situation.

Read more...

Design A Print-Ready Promotional Ad Using Photoshop and Illustrator

Today, we'll look at what it's like to develop print material in cooperation with a major marketing company for top-name brands and retailers using Adobe Photoshop and Illustrator. For anyone in the print industry, we'll share methods and resources that you'll hopefully find helpful. For others, this article will shed light on what it's like to work for a design firm. You'll gain in-depth insight not only into the methods of professional print designers but also into the marketing implications of their work.

Screenshot

Though many newcomers to the design industry lean towards Web design, professional print design is still very much a viable alternative. Despite declining print sales of magazines and newspapers, print-based marketing (such as for in-store signage, direct-mail campaigns and free-standing inserts) doesn't seem to be going anywhere soon. If anything, the industry is eager to hire talent from the next generation to bring much-needed fresh ideas and innovation to the table.

Read more...

↑ Back to top