Posts Tagged ‘Emotional Design’

We are pleased to present below all posts tagged with ‘Emotional Design’.

Redesigning With Personality

We are very happy to present a sample chapter by Aarron Walter from the upcoming printed Smashing Book #3. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample is also available for free download in PDF, EPUB and MobiPocket.—Editorial Team

Redesigning With Personality, by Aarron Walter

Redesigning a website can be the seven-layer taco dip of hell. You’ve searched for inspiration on dozens of websites, captured screenshots, jotted down notes, consulted friends and colleagues, maybe even interviewed users. But despite your due diligence, your vision for the new website remains unclear.

I feel your pain, my friend. I have been there many times. A redesign brings with it the pressure to innovate, to reimagine, to make a better version of the website so that it lasts for years to come. It can be paralyzing.

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A Craft Of Consequences: Reader, Writer And Emotional Design

Before the very first page of a book has been read, you've already analyzed it in countless ways without even noticing. The paper stock, the thickness of the binding, the aroma, the color of the type and even the texture of the cover; the very character of the book is being dissected by the hand and eye at every moment.

A Craft Of Consequences: Reader, Writer And Emotional Design

In this brief second there is a dialogue between the reader and the object. This conversation is subtle and complex, but for most people it is entirely subconscious. This is because we rarely think about these things  —  we feel them instead.

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The Personification of Design

Just how we are constantly trying to fit in with a certain crowd or to be seen in a certain way by our peers in real life, we are doing the same in our digital lives. And by digital lives I mean our social media profiles. If you come to think about it, our online profiles are a lot more than just an extension to our real lives.

I truly believe that in the online world, we are given a lot more freedom to be our true selves as opposed to in ‘the real world’. In the same way many people find it easier to ‘text’ bad news rather than to share it via phone or in person, social media allows us to be the person we want to be without having to face the immediate physiological reactions from others.

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Relationship Engineering: Designing Attraction

"Look at her: so beautiful, so friendly, so smart. And what a personality. She must be mine. Hooking up with her would make me the envy of all my friends. Sure, she's young and she's gorgeous. Besides, I can easily try something new if I get bored or something better comes along."

No, that’s not an excerpt from Lolita. As cruel and inappropriate as they might seem, these thoughts are fairly common in our society. In fact, in the past year, millions of people have entered into exactly that type of relationship. Don’t bother calling the Special Victims Unit; what we’re discussing here is not what you think it is. It’s the Apple iPad.

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How To Use Photos To Sell More Online

As a photographer and UX designer, I pay particular attention to the effectiveness of photography when I'm testing with users. Regardless of the context, users rarely fail to comment on or be influenced by photography when shopping online.

Person walking across a wet rock in sandals

This article pulls together principles from psychology, marketing, UX design and photographic theory. It provides a set of principles to follow when commissioning and editing photography and when planning and designing profitable e-commerce user experiences.

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