Posts Tagged ‘Google Analytics’

We are pleased to present below all posts tagged with ‘Google Analytics’.

Keep Your Analytics Data Safe And Clean

Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn't possible to reprocess the data—so what is lost cannot be recovered.

Keep Your Analytics Data Safe And Clean

For this reason, it is essential to have a place where you can test changes to your settings and configurations. It is also important to keep track of changes in a way that they can be used to provide a context for analysts, so that when you are looking at incomprehensible spikes in past data, you can check whether any changes were made to the data collection methods (or if an offline campaign was in place during the period analyzed). Having such a process in place will help to keep data safe from loss and clean from inaccuracies.

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A Guide to Google Analytics and Useful Tools

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

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You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site. And, just like most GA users, you probably very rarely venture far from the comfort of the reports shown on the dashboard. That’s all the analytical information you need, you may be thinking ... or is it?

Did you know that Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. It not only tracks visitors to your site or the number of page views, it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site, it track the performances of your marketing campaigns, including AdWords, Adsense and emails and much, much more.

This post is not a be-all-and-end-all look at GA, but a rough guide to its many under-used features and reports. It is an easy to read guide that will help you understand and use the full power of Google Analytics. Honestly, it’s not that daunting.

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