Posts Tagged ‘Google’

We are pleased to present below all posts tagged with ‘Google’.

Keep Your Analytics Data Safe And Clean

Whoever works with analytics on a day-to-to-day basis knows how important it is to have a continuity with the data. Any slip might be fatal: data can disappear, trends misunderstood and jobs lost. Losing data can have long-lasting consequences, as very often it isn't possible to reprocess the data—so what is lost cannot be recovered.

Keep Your Analytics Data Safe And Clean

For this reason, it is essential to have a place where you can test changes to your settings and configurations. It is also important to keep track of changes in a way that they can be used to provide a context for analysts, so that when you are looking at incomprehensible spikes in past data, you can check whether any changes were made to the data collection methods (or if an offline campaign was in place during the period analyzed). Having such a process in place will help to keep data safe from loss and clean from inaccuracies.

Read more...

A Guide to Google Analytics and Useful Tools

Google Analytics is undoubtedly the most widely used web analytics application. Emerged from and based upon the analytics-package developed by Urchin Software Corporation (which was bought by Google in April 2005), the tool has become publicly available for free under the new flagship of Google Analytics. In May 2007 the application was heavily edited, developed and released; the design was simplified and more advanced featured were added. Over years Google Analytics managed to gain on popularity because of its simplicity and many advanced features for curious site owners and professional marketers.

Screenshot

You probably use Google Analytics on a regular basis, for basic stats tracking the performance of your site. And, just like most GA users, you probably very rarely venture far from the comfort of the reports shown on the dashboard. That’s all the analytical information you need, you may be thinking ... or is it?

Did you know that Google Analytics can generate up to 85 different reports that will help you analyze all possible data about your website traffic. It not only tracks visitors to your site or the number of page views, it can be used to see which content gets the most visits, time on site per visit, which ads are driving the most visitors to your site, it track the performances of your marketing campaigns, including AdWords, Adsense and emails and much, much more.

This post is not a be-all-and-end-all look at GA, but a rough guide to its many under-used features and reports. It is an easy to read guide that will help you understand and use the full power of Google Analytics. Honestly, it’s not that daunting.

You may be interested in the following related posts:

Read more...

Perform Better With AdSense: The Ultimate Round-Up

Google AdSense is the easiest and quickest way to make your website, of any size, profitable. Sign-up, generate your ads and copy & paste the code into your web page, and...well, that’s it really. You are earning money. It works by by reading keywords from your content, and then displays content related text and image ads, thus enabling ads specifically targeted to your site and readers.

Google Adsense

Of course, there is a lot more to Adsense, but in a nutshell that covers it. This post is not about Adsense and its simplicity, though. It’s about understanding Adsense and all its rules, optimisation and ad placement, but mainly it’s about maximising your sites potential earnings using the different types of ads that Google offers. You could use text, image or video ads, or you could display ads within your RSS feed, search, mobile content or applications. Yes, there is a lot to cover. I'll try not to bore you.

Please notice that we published the first part of the Google AdSense round-up a couple of months ago (100% Google AdSense); this post presents further useful resources that can help you maximize your ads revenue.

Read more...

100% Google AdSense: Tools, Tips and Resources

Google AdSense is a simple and low-risk way for publishers to quickly monetize their content. The pay-per-click ad system has created an opportunity for anyone to instantly have advertising on their website, without the hassle of having to actively sell ad space. AdSense makes up a good portion of the advertising revenue for many websites, and other websites may use AdSense to earn the bulk of their revenues. Either way, AdSense is an excellent system for monetizing your content.

Screenshot

In this post we present an ultimate collection of resources, tools and tips to help you make the most out of Google AdSense. Among other things, this post covers various Google AdSense tools, Firefox-extensions, WordPress-plugins and related resources. Please feel free to suggest related tools in the comments to this post. You may also be interested in our post Google AdSense: Facts, FAQs and Tools that was published two years ago.

Read more...

Google PageRank: What Do We Know About It?

Everybody is using it, but (almost) nobody really knows how it works. Google PageRank is probably one of the most important algorithms ever developed for the Web. With billions of existing pages and millions of pages generated every day, the search issue in the Web is more complex than you probably think it is. PageRank, only one of hundreds of factors used by Google to determine best search results, helps to keep our search clean and efficient. But how is it actually done? How does Google PageRank work, which factors do have an impact on it and which don't? And what do we really know about PageRank?

In this article we put the facts straight.

Google PageRank

Over the last weeks we've done an extensive research and selected dozens of facts and suggestions about PageRank, which seem to be true in practice. Besides, we've collected academic papers related to the issue - such as scientific proposals for better search results (such as Topic-Sensitive PageRank); you'll also find references to mathematical background of PageRank as well as 16 useful PageRank tools you can use to analyze und track the ranking of your web-projects.

Update: we'd like to apologize for some misleading facts we've initially included in this article. We've re-checked the sources and inaccurate or incomplete data. The .pdf-file won't contain any mistakes. Thanks to all the readers who've pointed us to the mistakes (particularly Dan Grossman and Reuben Yau).

  • Update: We are going to publish the .pdf-version of this post soon, so subscribe to our RSS-feed to keep track on our next posts.
  • You don't have to read the whole article. Most important facts are selected in the beginning of the post as a brief summary.
  • You might be interested in reading our article Google AdSense: Facts, FAQs and Tools, which should provide you with the most important facts, tools and resources about Google AdSense.

Read more...

Google AdSense: Facts, FAQs and Tools

Google AdSense is probably one of the most popular revenue generators in the Web. We hear the stories about bloggers-genies, who manage to turn their blogs into cash machines overnight. However, it's not that simple to find the actual tips, which stick to Google policies, might increase your revenues and don't try to trick out the readers of your weblog.

We've spent several hours, trying to find out, what might increase your Google AdSense income and which tools you can use to observe and track your revenues. We've selected the key-points of successful stories and useful tips as well as Google AdSense sites and services you can use on a daily basis. Let's take a look.

Read more...

Google Gadgets, Widgets and Moduls

If you've never used it before, you'll want to give it a try: Google Desktop is a handy tool, which enables you to search within your personal data in seconds. Fresh Google Gadget Plugins can make your search even more efficient, particularly if you are searching for videos, images or non-plaintext-files; besides, as web-developer you can also use numerous Gadgets and Moduls to personalize your sidebar and put some useful tools or web-services on your personal desktop. We've chosen some of the most interesting extensions, plugins, gadgets, widgets and moduls, checked them out and listed below - in a brief and descriptive overview. Links checked: July/14. 2008.

Read more...

↑ Back to top